JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Earth Day Is Every Day For Green Lenders
April 22, 2024
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New stores of federal funding are now available to help credit unions cultivate a growing business in solar and more.
Green Lending: What Is Your ‘Why?’
April 22, 2024
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There are different motivations for delving into green lending, but five in particular apply to the strategic focus of credit unions.
Opportunities Abound For Veterans At A Kentucky Credit Union
April 15, 2024
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A program at Abound Credit Union has helped hundreds of would-be small business owners since its launch eight years ago.
The Power Of Business Lending And Services
April 15, 2024
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Two credit unions — one large, one smaller — offer insight from their experience serving the business community.
5 Valuable Governance Guidelines To Adopt Today
March 25, 2024
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Constructive action and positive impact are the product of a board engaged in servant leadership — the true calling of a Class A board.
A Board Full Of Bosses: CEOs Turn Challenges Into Opportunity
March 25, 2024
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From tweaking communication strategies to embracing diverse perspectives, here’s how three leaders are adjusting to new roles.
A Patchwork Path To Equity And Justice For All
March 18, 2024
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An array of experiences and professional development opportunities, combined with drive and passion, has positioned James Hunter for success in the field of DEI.
Kiona Bell On Leadership
March 18, 2024
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Being in charge of digital delivery and member experience at Credit Union West means knowing how to lead with head and heart.
3 Takeaways From Day 2 Of GAC 2024
March 6, 2024
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The curse of cable TV, servant leadership, and more concerns around AI were among the major topics as the annual event continued.
3 Takeaways From Day 1 Of GAC 2024
March 5, 2024
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The fate of fee income, AI, and consolidation (of a sort) were top of mind on Monday.
Earth Day Is Every Day For Green Lenders
New stores of federal funding are now available to help credit unions cultivate a growing business in solar and more.
Opportunities Abound For Veterans At A Kentucky Credit Union
A program at Abound Credit Union has helped hundreds of would-be small business owners since its launch eight years ago.
The Power Of Business Lending And Services
Two credit unions — one large, one smaller — offer insight from their experience serving the business community.
5 Valuable Governance Guidelines To Adopt Today
Constructive action and positive impact are the product of a board engaged in servant leadership — the true calling of a Class A board.
A Board Full Of Bosses: CEOs Turn Challenges Into Opportunity
From tweaking communication strategies to embracing diverse perspectives, here’s how three leaders are adjusting to new roles.
A Patchwork Path To Equity And Justice For All
An array of experiences and professional development opportunities, combined with drive and passion, has positioned James Hunter for success in the field of DEI.
Kiona Bell On Leadership
Being in charge of digital delivery and member experience at Credit Union West means knowing how to lead with head and heart.
3 Takeaways From Day 2 Of GAC 2024
The curse of cable TV, servant leadership, and more concerns around AI were among the major topics as the annual event continued.
3 Takeaways From Day 1 Of GAC 2024
The fate of fee income, AI, and consolidation (of a sort) were top of mind on Monday.
Browse Topics
The Callahan Guide To The 2026 Final Four
Tony Waltrich
What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
Green Lending: What Is Your ‘Why?’