JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Why Do Banking Deserts Exist? How Can Credit Unions Fix Them?
November 3, 2024
No Comments
Understanding what constitutes a banking desert can help credit unions determine branching and outreach strategies for underserved communities.
How Well Do You Know U.S. Consumer Sentiment?
October 28, 2024
No Comments
Take this short quiz to test your knowledge of Americans’ economic opinions, habits, and more.
Empathy Is A Credit Union’s Secret Weapon
October 27, 2024
No Comments
A mix of quality people and customizable services help members through economic uncertainty.
7 Ways To Gain A Wider Reach With A Narrow Field Of Membership
October 14, 2024
No Comments
Niche credit unions don’t let eligibility requirements hinder innovation or growth.
Are Community Charters The Key To Relevancy?
October 14, 2024
No Comments
Two credit unions from Nebraska and Michigan have adapted their membership models to serve a broader, more diverse base.
How To Help Gen Z Combat The ‘Vibecession’
September 30, 2024
No Comments
The economy feels pretty bleak to young consumers, with homeownership seeming permanently out of reach. Some credit unions are taking steps to combat that pessimism.
Transcend’s Teen Account Banks On The Future
September 30, 2024
No Comments
A mix of account features, parental involvement, and financial education are all helping the Kentucky cooperative narrow its generation gap.
What’s In A Name: Member Care Specialist
September 30, 2024
No Comments
Jay Hall’s role at Fortera Federal Credit Union helps families properly settle accounts after a member has passed away.
Redwood Credit Union Serves Up More Than Financial Services
September 23, 2024
No Comments
The California cooperative has partnered with a catering company to open a café in its two headquarters buildings, offering fresh, affordable food to the public.
UFCU’s Mobile Branch Drives Financial Sense In Underserved Communities
September 23, 2024
No Comments
The Texas credit union is extending financial services and resources to geographical areas with limited or no banking presence.
Why Do Banking Deserts Exist? How Can Credit Unions Fix Them?
Understanding what constitutes a banking desert can help credit unions determine branching and outreach strategies for underserved communities.
How Well Do You Know U.S. Consumer Sentiment?
Take this short quiz to test your knowledge of Americans’ economic opinions, habits, and more.
Empathy Is A Credit Union’s Secret Weapon
A mix of quality people and customizable services help members through economic uncertainty.
7 Ways To Gain A Wider Reach With A Narrow Field Of Membership
Niche credit unions don’t let eligibility requirements hinder innovation or growth.
Are Community Charters The Key To Relevancy?
Two credit unions from Nebraska and Michigan have adapted their membership models to serve a broader, more diverse base.
How To Help Gen Z Combat The ‘Vibecession’
The economy feels pretty bleak to young consumers, with homeownership seeming permanently out of reach. Some credit unions are taking steps to combat that pessimism.
Transcend’s Teen Account Banks On The Future
A mix of account features, parental involvement, and financial education are all helping the Kentucky cooperative narrow its generation gap.
What’s In A Name: Member Care Specialist
Jay Hall’s role at Fortera Federal Credit Union helps families properly settle accounts after a member has passed away.
Redwood Credit Union Serves Up More Than Financial Services
The California cooperative has partnered with a catering company to open a café in its two headquarters buildings, offering fresh, affordable food to the public.
UFCU’s Mobile Branch Drives Financial Sense In Underserved Communities
The Texas credit union is extending financial services and resources to geographical areas with limited or no banking presence.
Browse Topics
Competing For Gen Z, SMBs, And The Future Of Money
Callahan & Associates
Credit unions that enable seamless movement between fiat and digital assets position themselves as a trusted on- and off-ramp.
The Financial Readiness Gap: Credit Unions Evaluate It Every Day. But Who Builds It?
Callahan & Associates
The credit unions that win the next generation will be the ones that showed up early, when young members were forming habits and deciding whom to trust.
Defending Your Credit Union Against Fraud Means Fighting Fire With Smarter Fire
Callahan & Associates
The challenge is no longer whether to adopt AI, but how to adopt it responsibly with the right governance, the right partners, and the right balance between technology and human oversight.
Digital Assets Are Coming For Payments. Are Credit Unions Ready?
Andrew Lepczyk
McKinsey projects trillions of dollars in growth across digital assets, with money movement emerging as one of the biggest opportunities.
The Long Game For Fintech At FORUM Credit Union
Marc Rapport
The Indiana cooperative blends internal development with selective partnerships to meet members’ needs today now while positioning for what’s next.
Mission Fed Weighs Fintech Returns Against Real-World Fit
Marc Rapport
The San Diego cooperative leans on its CUSO and the CURQL network to make fintech investments, but member needs still guide which solutions ultimately make it into the credit union’s operations.
AI Boot Camp Is More Than Basic Training At Clearview FCU
Aaron Passman
Hands-on work with artificial intelligence tools is future-proofing staff members, giving them the confidence to adopt new technology and embrace efficiencies.
Stable Economy. Strained Households.
Andrew Lepczyk
Wages briefly caught up with inflation, but rising costs have pushed them back into negative territory. Here’s what that shift means for member finances and credit union performance.
Fintech Grounded In Mission As Much As Market Opportunity
Marc Rapport
Suncoast Credit Union balances near-term needs with longer-term bets, applying discipline to timing, valuation, and fit to decide when to invest and when to walk away.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.