GreenState Foundation Invests In Data To Improve Its Community
A partnership with United Ways of Iowa is uncovering insights about employed community members who struggle under limited assets and constrained income.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
What’s In A Name: Director Of Financial Inclusion And Community Engagement
Steph Harrill Kyle helps UW Credit Union take a holistic approach to doing business by the cooperative principles.
How To Measure Mission
A dashboard at Marine Credit Union helps the Wisconsin cooperative focus on member and community impact.
Exit Interview: Dave Roughton, SAFE Credit Union
February 13, 2023
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From the coin vault to the corner office, Dave Roughton looks back on a career and to the future of an industry with impact in mind.
Tiny Houses Are Helping Redwood Credit Union Address A Big Problem
February 6, 2023
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The California-based cooperative is writing loans for small properties to help combat the affordable-housing crisis.
Impact Strategies From January 2023
January 30, 2023
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A look back at strategies and ideas that help credit unions make an even bigger difference in the communities they serve.
CEO Onboarding: Laurie Butz, Capital Credit Union
January 23, 2023
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Listen before acting, and honor the past while embracing the future — words of wisdom to help a new chief executive settle into the role.
Time For A Rebrand? Spero Financial Knew Why, When, And How.
January 17, 2023
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After a market survey revealed cracks in the credit union’s brand equity and perception, Spero went all in on mission and values.
Beers + Bus Stops = A Winning Combination For On Tap Credit Union
January 17, 2023
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An unexpected marketing opportunity helped the Colorado-based credit union boost brand awareness and promote small area breweries.
CDFI 2023- What Comes Next for CDFI Credit Unions
January 11, 2023
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This comprehensive webinar will cover critical information that CDFI credit unions will need to know in 2023
Financial Center First Rallies Around Financial Wellness
January 9, 2023
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The Indiana credit union’s robust literacy and wellness program exploded during COVID. Today, it’s changing lives one class at a time.
How Charitable Giving Impacts Member Satisfaction
January 9, 2023
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As credit union members become more discerning, building a strong relationship becomes about more than marketing low fees and interest rates.
Flexible Benefits Attract — And Keep — Top Talent
January 2, 2023
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At Advancial, $750 goes a long way in helping employees manage surprise expenses.
Exit Interview: Dave Roughton, SAFE Credit Union
From the coin vault to the corner office, Dave Roughton looks back on a career and to the future of an industry with impact in ...
Tiny Houses Are Helping Redwood Credit Union Address A Big Problem
The California-based cooperative is writing loans for small properties to help combat the affordable-housing crisis.
Impact Strategies From January 2023
A look back at strategies and ideas that help credit unions make an even bigger difference in the communities they serve.
CEO Onboarding: Laurie Butz, Capital Credit Union
Listen before acting, and honor the past while embracing the future — words of wisdom to help a new chief executive settle into the role.
Time For A Rebrand? Spero Financial Knew Why, When, And How.
After a market survey revealed cracks in the credit union’s brand equity and perception, Spero went all in on mission and values.
Beers + Bus Stops = A Winning Combination For On Tap Credit Union
An unexpected marketing opportunity helped the Colorado-based credit union boost brand awareness and promote small area breweries.
CDFI 2023- What Comes Next for CDFI Credit Unions
This comprehensive webinar will cover critical information that CDFI credit unions will need to know in 2023
Financial Center First Rallies Around Financial Wellness
The Indiana credit union’s robust literacy and wellness program exploded during COVID. Today, it's changing lives one class at a time.
How Charitable Giving Impacts Member Satisfaction
As credit union members become more discerning, building a strong relationship becomes about more than marketing low fees and interest rates.
Flexible Benefits Attract — And Keep — Top Talent
At Advancial, $750 goes a long way in helping employees manage surprise expenses.
Browse Topics
Brent Rempe On Leadership
Aaron Passman
From classrooms to credit unions, Brent Rempe’s approach as CEO at First Alliance Credit Union blends education, service, and purpose-driven leadership.
Is Your Credit Union Resilient Enough For 2026 And Beyond?
Rebecca Wessler
Resilient credit unions don’t just make plans — they build the muscle to bend, bounce back, and boldly adapt.
Credit Unions Bring Main Street Voices To Fed Advisory Councils
Savana Morie
Credit union leaders bring Main Street realities to the Fed, proving that from housing to tariffs, advocacy starts with mission-driven voices at the table.
What Is The Personal Savings Rate? And Why Should Credit Unions Care?
Andrew Lepczyk
Americans are saving a historically low amount of money. Armed with that insight, credit unions can strengthen savings habits.
AI Skills, CEO Evaluation, And More Strategic Opportunities For Boards
Callahan & Associates
Strategic succession, board development, and CEO accountability are evolving. Learn how board governance can unlock competitive advantages in today’s shifting landscape.
Quarterly Market Snapshot And Two-Year Financial Statement
Callahan & Associates
Quarterly performance reports from Callahan & Associates highlight important metrics from across the credit union industry. Comparing top-level performance and digging into the financial statement has never been easier.
Calling All CFOs
Andrew Lepczyk
Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.
Unpacking The Surge In Credit Union Operating Expenses
Tony Waltrich
Credit unions face rising costs from compensation and services — can they balance investment with efficiency to sustain member value?
Credit Unions Are Seizing Opportunities In Commercial Real Estate
Callahan & Associates
As commercial real estate rebounds, credit unions face a choice: let operational bottlenecks slow deals, or leverage efficiency tools to capture market opportunities faster.
Member Momentum Is At A Crossroads
Sherry Virden
Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.