GreenState Foundation Invests In Data To Improve Its Community
A partnership with United Ways of Iowa is uncovering insights about employed community members who struggle under limited assets and constrained income.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
What’s In A Name: Director Of Financial Inclusion And Community Engagement
Steph Harrill Kyle helps UW Credit Union take a holistic approach to doing business by the cooperative principles.
How To Measure Mission
A dashboard at Marine Credit Union helps the Wisconsin cooperative focus on member and community impact.
A Giant Leap For Small Businesses In The Tennessee Valley
March 27, 2023
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Tennessee Valley FCU is expanding a small business program by giving away $175,000 in the Chattanooga, Cleveland, and northwest Georgia areas.
Exit Interview: Tracie Kenyon, Montana’s Credit Unions
March 27, 2023
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Montana’s Credit Unions’ longtime leader leaves a legacy of service, collaboration, and independence.
Governance, Leadership, Responsibility … Strategy!
March 20, 2023
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As spring planning sessions get underway, these are the questions credit union leaders need to be asking to ensure maximum impact.
‘Unbanked’ Rate Declines But Challenges Remain
March 20, 2023
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More consumers are entering the mainstream banking system, but more than a quarter of loan applicants say they aren’t getting the funds they need.
A Path To Affordable Homeownership For Military Members
March 20, 2023
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An initiative from VyStar Credit Union aims to give back to those who have served the country by making it easier for them to afford a home.
In A Push For Liquidity, GTE Financial Rolls Out Business Services Built For Nonprofits
March 20, 2023
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The Tampa cooperative is reducing and eliminating fees to help charities do more good while building its own lending reserves.
How Is A Microloan Program In New Mexico Reshaping The Small Business Landscape?
March 8, 2023
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Now in its fifth year, a small business lending initiative from Nusenda has helped stabilize economies across the state with more than 300 loans totaling more than $2 million.
CEO Onboarding: James McBride, Lion’s Share Federal Credit Union
March 7, 2023
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Transparency, empowerment, and clarity of mission helped James McBride make the most of his first year as chief executive.
Exit Interview: Maurice Smith, Local Government FCU
March 7, 2023
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A half-century of service hasn’t come completely to an end for this pioneer of credit union innovation and diversity.
4 Fundamental Elements Every Spring Strategy Session Needs
March 7, 2023
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Fall business planning sessions are operational in nature. Spring strategy sessions are all about relevance and impact.
A Giant Leap For Small Businesses In The Tennessee Valley
Tennessee Valley FCU is expanding a small business program by giving away $175,000 in the Chattanooga, Cleveland, and northwest Georgia areas.
Exit Interview: Tracie Kenyon, Montana’s Credit Unions
Montana’s Credit Unions’ longtime leader leaves a legacy of service, collaboration, and independence.
Governance, Leadership, Responsibility … Strategy!
As spring planning sessions get underway, these are the questions credit union leaders need to be asking to ensure maximum impact.
‘Unbanked’ Rate Declines But Challenges Remain
More consumers are entering the mainstream banking system, but more than a quarter of loan applicants say they aren’t getting the funds they need.
A Path To Affordable Homeownership For Military Members
An initiative from VyStar Credit Union aims to give back to those who have served the country by making it easier for them to afford ...
In A Push For Liquidity, GTE Financial Rolls Out Business Services Built For Nonprofits
The Tampa cooperative is reducing and eliminating fees to help charities do more good while building its own lending reserves.
How Is A Microloan Program In New Mexico Reshaping The Small Business Landscape?
Now in its fifth year, a small business lending initiative from Nusenda has helped stabilize economies across the state with more than 300 loans totaling ...
CEO Onboarding: James McBride, Lion’s Share Federal Credit Union
Transparency, empowerment, and clarity of mission helped James McBride make the most of his first year as chief executive.
Exit Interview: Maurice Smith, Local Government FCU
A half-century of service hasn’t come completely to an end for this pioneer of credit union innovation and diversity.
4 Fundamental Elements Every Spring Strategy Session Needs
Fall business planning sessions are operational in nature. Spring strategy sessions are all about relevance and impact.
Browse Topics
5 Takeaways From Trendwatch
Tony Waltrich
The U.S. economy is throwing up mixed signals, but America’s credit unions are delivering value and, in turn, enjoying deeper relationships, higher originations, and a stronger bottom line.
Vantage West Turns A Good Problem Into Great Recognition
Savana Morie
Discover how two employee awards honor the Arizona credit union’s commitment to a team-first culture while boosting employee engagement and workplace culture.
AI Is Rewriting The Economics Of Banking
Callahan & Associates
AI is removing friction from financial decisions, giving consumers more control over their money and forcing banks and credit unions to compete on real value.
How 2 Marketing Teams Organize For Impact
Aaron Passman
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Affordable Housing Isn’t About Business. It’s About People.
Aaron Passman
NOLA Firemen’s FCU helps members qualify for a mortgage in a state where poverty is high and insurance premiums are keeping many would-be borrowers out of a home.
Don’t Wait For Data. FirstLook Analysis Is Available Today.
Callahan & Associates
Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.
What Credit Unions Can Learn From Mamdani’s Campaign
Alix Patterson
Don’t stop reading because you think this is a love letter to Zohran Mamdani. It’s not about politics; it’s about connection and authenticity. His people-first campaign offers four lessons for credit unions on speaking with purpose and being heard.
Member Experience Is Everything
Aaron Passman
Explore best practices to streamline service, inspire leadership engagement, and improve the member experience.
2 Hot Takes On Member Growth
Rebecca Wessler
Member growth is slowing. What can credit unions do about it? Callahan experts explore how purpose and financial wellbeing might be the key to sustainable member growth.
How Credit Unions Can Compete Through Omnichannel Member Experiences
Callahan & Associates
Futureproof your credit union. Learn how ASAPP Financial Technology’s bank.io OXP | Omnichannel Experience Platform supports credit unions as they compete against direct-to-consumer fintechs.