GreenState Foundation Invests In Data To Improve Its Community
A partnership with United Ways of Iowa is uncovering insights about employed community members who struggle under limited assets and constrained income.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
What’s In A Name: Director Of Financial Inclusion And Community Engagement
Steph Harrill Kyle helps UW Credit Union take a holistic approach to doing business by the cooperative principles.
How To Measure Mission
A dashboard at Marine Credit Union helps the Wisconsin cooperative focus on member and community impact.
4 Fundamental Elements Every Spring Strategy Session Needs
March 7, 2023
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Fall business planning sessions are operational in nature. Spring strategy sessions are all about relevance and impact.
Support For Women Leaders In The Badger State
March 6, 2023
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A one-day live summit and periodic virtual sessions are empowering women and ensuring their future in the movement.
Banking Desert? Not So Fast, Says Great Lakes Credit Union.
February 27, 2023
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While the cooperative is focused on filling financial services gaps in the Chicagoland area, a host of community partners are working to meet other needs.
CEO Onboarding: Tonita Webb, Verity Credit Union
February 21, 2023
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Showing up as her true self helped Tonita Webb navigate her first foray into the corner office as CEO of Seattle’s Verity Credit Union.
4Q22 Trendwatch
February 17, 2023
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Watch the recording of Trendwatch to learn about credit union performance trends gathered from 4Q 2022 data.
CEO Onboarding: Brian Waldron, Dort Financial Credit Union
February 13, 2023
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A newly minted chief executive uses intentional listening to build connections and spark growth at his Michigan cooperative.
Exit Interview: Dave Roughton, SAFE Credit Union
February 13, 2023
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From the coin vault to the corner office, Dave Roughton looks back on a career and to the future of an industry with impact in mind.
Tiny Houses Are Helping Redwood Credit Union Address A Big Problem
February 6, 2023
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The California-based cooperative is writing loans for small properties to help combat the affordable-housing crisis.
Impact Strategies From January 2023
January 30, 2023
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A look back at strategies and ideas that help credit unions make an even bigger difference in the communities they serve.
CEO Onboarding: Laurie Butz, Capital Credit Union
January 23, 2023
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Listen before acting, and honor the past while embracing the future — words of wisdom to help a new chief executive settle into the role.
4 Fundamental Elements Every Spring Strategy Session Needs
Fall business planning sessions are operational in nature. Spring strategy sessions are all about relevance and impact.
Support For Women Leaders In The Badger State
A one-day live summit and periodic virtual sessions are empowering women and ensuring their future in the movement.
Banking Desert? Not So Fast, Says Great Lakes Credit Union.
While the cooperative is focused on filling financial services gaps in the Chicagoland area, a host of community partners are working to meet other needs.
CEO Onboarding: Tonita Webb, Verity Credit Union
Showing up as her true self helped Tonita Webb navigate her first foray into the corner office as CEO of Seattle’s Verity Credit Union.
4Q22 Trendwatch
Watch the recording of Trendwatch to learn about credit union performance trends gathered from 4Q 2022 data.
CEO Onboarding: Brian Waldron, Dort Financial Credit Union
A newly minted chief executive uses intentional listening to build connections and spark growth at his Michigan cooperative.
Exit Interview: Dave Roughton, SAFE Credit Union
From the coin vault to the corner office, Dave Roughton looks back on a career and to the future of an industry with impact in ...
Tiny Houses Are Helping Redwood Credit Union Address A Big Problem
The California-based cooperative is writing loans for small properties to help combat the affordable-housing crisis.
Impact Strategies From January 2023
A look back at strategies and ideas that help credit unions make an even bigger difference in the communities they serve.
CEO Onboarding: Laurie Butz, Capital Credit Union
Listen before acting, and honor the past while embracing the future — words of wisdom to help a new chief executive settle into the role.
Browse Topics
Every Member Deserves A Financial Oasis
Callahan & Associates
Discover how First Alliance Credit Union is redefining success by putting values and member needs at the heart of everything it does.
6 Lessons For Credit Unions From Craft Breweries
Alix Patterson
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
How Asset Size Shapes Credit Union Performance Across 3 Metrics
Omar Shalabi
Explore how credit union size influences growth, lending, and efficiency.
Members Are On The Move. Credit Unions Are Here For Them.
Sherry Virden
Accelerating membership growth signals the increasing influence of credit unions amid evolving interest rate trends and economic challenges.
The K-Shaped Recovery And An Economy Divided
Tony Waltrich
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
3 Ways Falling Rates Are Poised To Impact Credit Union Balance Sheets
Andrew Lepczyk
Falling interest rates are changing the game for credit unions. Explore how potential shifts in lending, savings, and margins are set to affect the bottom line.
Leaders Of The Pack: The Top 20 Cores For Credit Unions
Omar Shalabi
Explore the subtle shifts redefining the credit union core processing space and how these movements shape growth, innovation, and member experience.
A Fresh Start For A Timeless Mission
Callahan & Associates
The combination of the right philosophy and the right technology can set credit unions up for success even during difficult economic times.
Introducing Your Banking Core To The Power Of A Fintech
Callahan & Associates
Nearly 100 credit unions are providing Buy Now, Pay Later to their members, and their banking cores are giving them a surprising competitive advantage.
Losing The Future: How Credit Unions Can Win Back Younger Generations
Callahan & Associates
A perspective from Garrhett Petrea, vice president of sales and a Zillennial, on why outdated cores threaten the next generation of members and what leaders must do now.