Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Features

What Does An Environmental Engineer Do In Financial Services?

At Clearwater Credit Union, an unusual hire is forging new ground based on core values and the triple bottom line.
Features

Impact Strategies From November 2022

A look back at strategies and ideas that help credit unions make an even bigger difference in the communities they serve.
Features

Credit Unions Pivot In Response To Rising Rates (Part 2)

Credit unions balance agility and liquidity as they raise rates on what they pay and what they lend while keeping an eye on members’ financial ...
Features

Credit Unions Pivot In Response To Rising Rates (Part 1)

Credit unions balance agility and liquidity as they raise rates on what they pay and what they lend while keeping an eye on members’ financial ...
Features

4 Ways To Support Small Businesses Every Saturday

No need to wait until Nov. 26, credit unions can back local businesses any day off the year.
Industry Insights

3 Ways To Give Thanks For Members … And 1 Way To Appreciate Employees

Rising rates, soaring inflation, and an unstable economy could make for a grim holiday season, but CreditUnions.com has inspiring stories of credit unions bringing joy ...
Features

3 Ways To Foster Local Business And Create Lasting Community Impact

Credit unions are entering the incubator space to tap into the innovative mindset of local entrepreneurs.
Features

Why Did BCU Reduce Fees And Form A Financial Wellbeing CUSO?

A shift toward a purpose-driven mindset has helped the Illinois cooperative drive sustainable growth while expanding operations.
Features

Exit Interview: Benson Porter, BECU

Even after retirement, this longtime credit union executive plans to continue advocating for the industry.
Features

California Cooperatives Both Get A Win From Shared-Branch Arrangement

A pair of Sacramento-area credit unions have embarked on a relatively unique partnership, sharing a single facility to serve their respective memberships.

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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