JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Support For Women Leaders In The Badger State
March 6, 2023
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A one-day live summit and periodic virtual sessions are empowering women and ensuring their future in the movement.
Banking Desert? Not So Fast, Says Great Lakes Credit Union.
February 27, 2023
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While the cooperative is focused on filling financial services gaps in the Chicagoland area, a host of community partners are working to meet other needs.
CEO Onboarding: Tonita Webb, Verity Credit Union
February 21, 2023
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Showing up as her true self helped Tonita Webb navigate her first foray into the corner office as CEO of Seattle’s Verity Credit Union.
4Q22 Trendwatch
February 17, 2023
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Watch the recording of Trendwatch to learn about credit union performance trends gathered from 4Q 2022 data.
CEO Onboarding: Brian Waldron, Dort Financial Credit Union
February 13, 2023
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A newly minted chief executive uses intentional listening to build connections and spark growth at his Michigan cooperative.
Exit Interview: Dave Roughton, SAFE Credit Union
February 13, 2023
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From the coin vault to the corner office, Dave Roughton looks back on a career and to the future of an industry with impact in mind.
Tiny Houses Are Helping Redwood Credit Union Address A Big Problem
February 6, 2023
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The California-based cooperative is writing loans for small properties to help combat the affordable-housing crisis.
Impact Strategies From January 2023
January 30, 2023
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A look back at strategies and ideas that help credit unions make an even bigger difference in the communities they serve.
CEO Onboarding: Laurie Butz, Capital Credit Union
January 23, 2023
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Listen before acting, and honor the past while embracing the future — words of wisdom to help a new chief executive settle into the role.
Time For A Rebrand? Spero Financial Knew Why, When, And How.
January 17, 2023
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After a market survey revealed cracks in the credit union’s brand equity and perception, Spero went all in on mission and values.
Support For Women Leaders In The Badger State
A one-day live summit and periodic virtual sessions are empowering women and ensuring their future in the movement.
Banking Desert? Not So Fast, Says Great Lakes Credit Union.
While the cooperative is focused on filling financial services gaps in the Chicagoland area, a host of community partners are working to meet other needs.
CEO Onboarding: Tonita Webb, Verity Credit Union
Showing up as her true self helped Tonita Webb navigate her first foray into the corner office as CEO of Seattle’s Verity Credit Union.
4Q22 Trendwatch
Watch the recording of Trendwatch to learn about credit union performance trends gathered from 4Q 2022 data.
CEO Onboarding: Brian Waldron, Dort Financial Credit Union
A newly minted chief executive uses intentional listening to build connections and spark growth at his Michigan cooperative.
Exit Interview: Dave Roughton, SAFE Credit Union
From the coin vault to the corner office, Dave Roughton looks back on a career and to the future of an industry with impact in ...
Tiny Houses Are Helping Redwood Credit Union Address A Big Problem
The California-based cooperative is writing loans for small properties to help combat the affordable-housing crisis.
Impact Strategies From January 2023
A look back at strategies and ideas that help credit unions make an even bigger difference in the communities they serve.
CEO Onboarding: Laurie Butz, Capital Credit Union
Listen before acting, and honor the past while embracing the future — words of wisdom to help a new chief executive settle into the role.
Time For A Rebrand? Spero Financial Knew Why, When, And How.
After a market survey revealed cracks in the credit union’s brand equity and perception, Spero went all in on mission and values.
Browse Topics
Credit Union Data Predicts Who Will Win Super Bowl 2026
Andrew Lepczyk
As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
140 Million Reasons To Lend
Aaron Passman
Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.
Rethinking Auto Lending And The Choices Facing Credit Union Leaders
Callahan & Associates
Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.
What Credit Unions Can Do NOW To Launch And Expand Student Lending Programs
Callahan & Associates
Credit unions are uniquely well-positioned to guide members through uncertainty and fill essential funding gaps.
What Would A 10% Credit Card Rate Cap Mean For Credit Unions And Members?
Andrew Lepczyk
A closer look at the trade-offs of mandated lower credit card rates reveals a delicate balance between portfolio health and member access.
5 Tucson Credit Unions Join Forces For Affordable Housing
Savana Morie
A handful of regional credit unions pair up with the GoWest Foundation to offer 100% financing for eligible borrowers.
4 Important Exceptions To Track For Commercial Lending
Callahan & Associates
Learn how to identify, track, and manage four commercial lending exceptions to reduce risk, strengthen compliance, and streamline operations.
The Personal Loan Landscape Has Shifted
Aaron Passman
Declining savings rates and rising financial pressure are reshaping why members borrow, pushing credit unions to rethink lending strategies.
Simplify Credit Card Issuing For Sustainable Growth
Callahan & Associates
How can credit unions stay true to their mission while evolving to meet modern needs?
Will Ultra-Low Interest Rates Improve Housing Affordability?
Andrew Lepczyk
Ultra-low rates might feel like a boost to affordability, but they can create unintended challenges that ripple through housing markets, lenders, and the members credit unions serve.