JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Build Trust And Drive Engagement With An Annual Impact Report
April 24, 2023
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Langley FCU’s annual impact report has helped deepen connections at the cooperative by emphasizing servant leadership within the community.
A Cancer Diagnosis Is Scary. Managing Money Shouldn’t Be.
April 17, 2023
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A pilot program from Wright-Patt Credit Union offers support and financial advice for patients facing a serious illness while juggling daily expenses.
A Different Kind Of ‘Mobile’ Banking
April 10, 2023
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Peoples Advantage’s branch on wheels brings financial services to members who live in regions too rural to sustain a full-service branch.
Eco-Minded Members Seek Sustainable Solutions
April 3, 2023
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How can credit unions protect the planet and encourage members to do the same?
Impact Strategies From March 2023
March 27, 2023
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A look back at strategies and ideas that help credit unions make an even bigger difference in the communities they serve.
A Giant Leap For Small Businesses In The Tennessee Valley
March 27, 2023
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Tennessee Valley FCU is expanding a small business program by giving away $175,000 in the Chattanooga, Cleveland, and northwest Georgia areas.
Exit Interview: Tracie Kenyon, Montana’s Credit Unions
March 27, 2023
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Montana’s Credit Unions’ longtime leader leaves a legacy of service, collaboration, and independence.
Governance, Leadership, Responsibility … Strategy!
March 20, 2023
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As spring planning sessions get underway, these are the questions credit union leaders need to be asking to ensure maximum impact.
‘Unbanked’ Rate Declines But Challenges Remain
March 20, 2023
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More consumers are entering the mainstream banking system, but more than a quarter of loan applicants say they aren’t getting the funds they need.
A Path To Affordable Homeownership For Military Members
March 20, 2023
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An initiative from VyStar Credit Union aims to give back to those who have served the country by making it easier for them to afford a home.
Build Trust And Drive Engagement With An Annual Impact Report
Langley FCU's annual impact report has helped deepen connections at the cooperative by emphasizing servant leadership within the community.
A Cancer Diagnosis Is Scary. Managing Money Shouldn’t Be.
A pilot program from Wright-Patt Credit Union offers support and financial advice for patients facing a serious illness while juggling daily expenses.
A Different Kind Of ‘Mobile’ Banking
Peoples Advantage’s branch on wheels brings financial services to members who live in regions too rural to sustain a full-service branch.
Eco-Minded Members Seek Sustainable Solutions
How can credit unions protect the planet and encourage members to do the same?
Impact Strategies From March 2023
A look back at strategies and ideas that help credit unions make an even bigger difference in the communities they serve.
A Giant Leap For Small Businesses In The Tennessee Valley
Tennessee Valley FCU is expanding a small business program by giving away $175,000 in the Chattanooga, Cleveland, and northwest Georgia areas.
Exit Interview: Tracie Kenyon, Montana’s Credit Unions
Montana’s Credit Unions’ longtime leader leaves a legacy of service, collaboration, and independence.
Governance, Leadership, Responsibility … Strategy!
As spring planning sessions get underway, these are the questions credit union leaders need to be asking to ensure maximum impact.
‘Unbanked’ Rate Declines But Challenges Remain
More consumers are entering the mainstream banking system, but more than a quarter of loan applicants say they aren’t getting the funds they need.
A Path To Affordable Homeownership For Military Members
An initiative from VyStar Credit Union aims to give back to those who have served the country by making it easier for them to afford ...
Browse Topics
Takeaways From Day 2 Of GAC
Aaron Passman
Revisiting the major speakers, key insights, and more from the second day of America’s Credit Unions’ annual Governmental Affairs Conference.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.