JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Exit Interview: Tracie Kenyon, Montana’s Credit Unions
March 27, 2023
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Montana’s Credit Unions’ longtime leader leaves a legacy of service, collaboration, and independence.
Governance, Leadership, Responsibility … Strategy!
March 20, 2023
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As spring planning sessions get underway, these are the questions credit union leaders need to be asking to ensure maximum impact.
‘Unbanked’ Rate Declines But Challenges Remain
March 20, 2023
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More consumers are entering the mainstream banking system, but more than a quarter of loan applicants say they aren’t getting the funds they need.
A Path To Affordable Homeownership For Military Members
March 20, 2023
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An initiative from VyStar Credit Union aims to give back to those who have served the country by making it easier for them to afford a home.
In A Push For Liquidity, GTE Financial Rolls Out Business Services Built For Nonprofits
March 20, 2023
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The Tampa cooperative is reducing and eliminating fees to help charities do more good while building its own lending reserves.
How Is A Microloan Program In New Mexico Reshaping The Small Business Landscape?
March 8, 2023
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Now in its fifth year, a small business lending initiative from Nusenda has helped stabilize economies across the state with more than 300 loans totaling more than $2 million.
CEO Onboarding: James McBride, Lion’s Share Federal Credit Union
March 7, 2023
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Transparency, empowerment, and clarity of mission helped James McBride make the most of his first year as chief executive.
Exit Interview: Maurice Smith, Local Government FCU
March 7, 2023
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A half-century of service hasn’t come completely to an end for this pioneer of credit union innovation and diversity.
4 Fundamental Elements Every Spring Strategy Session Needs
March 7, 2023
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Fall business planning sessions are operational in nature. Spring strategy sessions are all about relevance and impact.
Support For Women Leaders In The Badger State
March 6, 2023
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A one-day live summit and periodic virtual sessions are empowering women and ensuring their future in the movement.
Exit Interview: Tracie Kenyon, Montana’s Credit Unions
Montana’s Credit Unions’ longtime leader leaves a legacy of service, collaboration, and independence.
Governance, Leadership, Responsibility … Strategy!
As spring planning sessions get underway, these are the questions credit union leaders need to be asking to ensure maximum impact.
‘Unbanked’ Rate Declines But Challenges Remain
More consumers are entering the mainstream banking system, but more than a quarter of loan applicants say they aren’t getting the funds they need.
A Path To Affordable Homeownership For Military Members
An initiative from VyStar Credit Union aims to give back to those who have served the country by making it easier for them to afford ...
In A Push For Liquidity, GTE Financial Rolls Out Business Services Built For Nonprofits
The Tampa cooperative is reducing and eliminating fees to help charities do more good while building its own lending reserves.
How Is A Microloan Program In New Mexico Reshaping The Small Business Landscape?
Now in its fifth year, a small business lending initiative from Nusenda has helped stabilize economies across the state with more than 300 loans totaling ...
CEO Onboarding: James McBride, Lion’s Share Federal Credit Union
Transparency, empowerment, and clarity of mission helped James McBride make the most of his first year as chief executive.
Exit Interview: Maurice Smith, Local Government FCU
A half-century of service hasn’t come completely to an end for this pioneer of credit union innovation and diversity.
4 Fundamental Elements Every Spring Strategy Session Needs
Fall business planning sessions are operational in nature. Spring strategy sessions are all about relevance and impact.
Support For Women Leaders In The Badger State
A one-day live summit and periodic virtual sessions are empowering women and ensuring their future in the movement.
Browse Topics
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
10 Credit Unions That Top The Charts In Member Value
William Hunt
Callahan & Associates spotlights credit unions that return more value to members.
Engagement Is Not A Perk. It Is A Strategy.
A. Jerome Fowlkes
Langley FCU asked what it would take to be a truly exceptional workplace, and it shares four ways to get there.
The Opportunity For Credit Unions In NCUA’s New Succession Planning Rule
Jennie Boden
Make your succession plan strategic and give it ‘teeth’ to reap the benefits of stronger governance and more effective C-suite leadership.
How A Child Savings Account Program Is Shaping Futures In Harbor Beach
Savana Morie
A public-private partnership in Michigan aims to influence opportunities after high school via a child savings account that provides yearly deposits and every reason to imagine what comes after graduation.