Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Impact Strategies From April 2022

CreditUnions.com has the inspiration leaders need to improve their credit union’s impact. Check out stories below featured recently that highlight strategies, initiatives, products, and services of credit unions making a positive impact for the members and communities they serve. How To Narrow The Racial Wealth Gap And Expand Access To Underbanked Consumers The social unrest

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Features

DC Credit Union’s Decade Of Changing Young Lives

Since its launch in 2010, the credit union’s Summer Youth Employment Program has helped young members earn an income, save money, and build financial wellness.
Features

Lake Trust Nurtures Local Entrepreneurs

A partnership between the Michigan-based credit union and a local economic development group is helping new businesses test concepts and gain business experience via a ...
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What’s The EU Summit To Credit Unions?

The European Union summit outcome offers no real game-changers.
Industry Insights

7 Ways To Help Members Stretch Their Dollars As Prices Surge

Inflation in the United States has reached a 40-year high. Food and gas prices have spiked. But credit unions are stepping in to help members ...
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A Mission-Forward Path To Pandemic Recovery

In the age of digital, a “people-helping-people philosophy” is needed more than ever.
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Impact Strategies From April 2022

CreditUnions.com has the inspiration leaders need to improve their credit union’s impact. Check out stories below featured recently that highlight strategies, initiatives, products, and services ...
Features

2 Ways To Approach Fee Relief For Members

United FCU offers support by reducing overdraft and NSF fees; Amplify flat-out eliminates them.
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Behind The Scenes Of Financial Inclusion At Travis Credit Union

Along with hosting its first Financial Inclusion Forums — intended to be an annual event — the California credit union is making efforts to provide ...
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What’s In A Name: Head Of Financial Wellbeing And Brand Communications

Grant Gallagher leads from the intersection of member education and public relations to build brand and impact at his New Jersey credit union.
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5 Ways To Go Green

Celebrate Earth Day with some recycled best practices featured previously on CreditUnions.com.

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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