JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Exit Interview: Michael Poulos, Michigan First Credit Union
October 24, 2022
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After three decades of building positive impact on members’ lives, the CEO leaves his cooperative in trusted hands.
Impact Strategies From October 2022
October 24, 2022
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A look back at strategies and ideas that help credit unions make an even bigger difference in the communities they serve.
There’s No Wrong Way To Make An Impact
October 15, 2022
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Three simple steps to make a difference and measure your credit union’s impact.
It Takes A Team To Fight Fraud
October 15, 2022
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Verve, A Credit Union is collaborating with local law enforcement to help community members better protect themselves against a variety of fraud.
The Power Behind A ‘Strong’ Rebrand
October 10, 2022
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A charter change and FOM expansion prompted Kern Schools FCU to rebrand as Valley Strong, but it’s a new growth mindset that has turned the cooperative into a financial force.
Fighting Food Insecurity 1 Financial Lesson At A Time
October 10, 2022
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A pilot program is making financial literacy information available in food banks as part of a long-term push by the league to fight food insecurity statewide.
How 1 Foundation Tackles 2 Mandates
October 10, 2022
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A new foundation from Excite Credit Union focuses on disaster relief and college savings to support its markets in California and North Carolina.
Impact Strategies From September 2022
September 26, 2022
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A look inside strategies and programs that are helping credit unions of all sizes make a difference in the communities they serve.
School Branches Earn High Grades For This Ohio Cooperative
September 26, 2022
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Atomic Credit Union helps students build savings and careers as it increases visibility through its 58 school branches.
Service Puts Financial Wellness In Members’ Pockets
September 26, 2022
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The financial atmosphere is changing. A decline in in-person transactions is leaving credit union staffers with fewer face-to-face opportunities to talk with members about financial planning and wellness. And the rise of non-traditional resources for investment and savings advice tempting resources that young people are turning to more often, according to a recent national survey
Exit Interview: Michael Poulos, Michigan First Credit Union
After three decades of building positive impact on members’ lives, the CEO leaves his cooperative in trusted hands.
Impact Strategies From October 2022
A look back at strategies and ideas that help credit unions make an even bigger difference in the communities they serve.
There’s No Wrong Way To Make An Impact
Three simple steps to make a difference and measure your credit union’s impact.
It Takes A Team To Fight Fraud
Verve, A Credit Union is collaborating with local law enforcement to help community members better protect themselves against a variety of fraud.
The Power Behind A ‘Strong’ Rebrand
A charter change and FOM expansion prompted Kern Schools FCU to rebrand as Valley Strong, but it’s a new growth mindset that has turned the ...
Fighting Food Insecurity 1 Financial Lesson At A Time
A pilot program is making financial literacy information available in food banks as part of a long-term push by the league to fight food insecurity ...
How 1 Foundation Tackles 2 Mandates
A new foundation from Excite Credit Union focuses on disaster relief and college savings to support its markets in California and North Carolina.
Impact Strategies From September 2022
A look inside strategies and programs that are helping credit unions of all sizes make a difference in the communities they serve.
School Branches Earn High Grades For This Ohio Cooperative
Atomic Credit Union helps students build savings and careers as it increases visibility through its 58 school branches.
Service Puts Financial Wellness In Members’ Pockets
The financial atmosphere is changing. A decline in in-person transactions is leaving credit union staffers with fewer face-to-face opportunities to talk with members about financial ...
Browse Topics
Takeaways From Day 2 Of GAC
Aaron Passman
Revisiting the major speakers, key insights, and more from the second day of America’s Credit Unions’ annual Governmental Affairs Conference.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.