GreenState Foundation Invests In Data To Improve Its Community
A partnership with United Ways of Iowa is uncovering insights about employed community members who struggle under limited assets and constrained income.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
What’s In A Name: Director Of Financial Inclusion And Community Engagement
Steph Harrill Kyle helps UW Credit Union take a holistic approach to doing business by the cooperative principles.
How To Measure Mission
A dashboard at Marine Credit Union helps the Wisconsin cooperative focus on member and community impact.
Clearwater Credit Union: What’s In A Brand?
August 22, 2022
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Clearwater Credit Union leaders look back on their credit union’s history and branding and reflect on the path that led to where they are today.
How Empower FCU Empowers Branch Employees
August 15, 2022
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The Syracuse, NY-based credit union has put in place a “self-promotion” program to help branch employees advance their careers and earn a series of raises, all while boosting member service.
Banking On Values In A Crowded Montana Market
August 8, 2022
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Clearwater Credit Union is growing rapidly by embracing values-based banking and characteristics of life unique to Big Sky Country.
When Banks Left The Community, Honor Credit Union Stepped In
August 8, 2022
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After Huntingdon Bank closed several branches where the credit union has a presence, Honor purchased five of those locations so those communities wouldn’t be banking deserts.
How Canopy Credit Union Uses Personal Loans To Improve Members’ Financial Lives
August 1, 2022
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A one-day-only promotion that mixes financial counseling with loan growth opportunities has been a roaring success since it was introduced two years ago.
How The TowerCares Foundation Maximizes Its Impact
July 25, 2022
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As the philanthropic organization surges past the $1 million mark, its CEO looks back on lessons learned and offers advice for those just getting started.
Impact Strategies From July 2022
July 25, 2022
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A look back at stories from the last month showcasing how credit unions are making a difference in ways that go way beyond just banking.
Making An Impact – And Getting Results
July 22, 2022
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Callahan’s 2021 Impact Survey shows the variety of ways credit unions are making a difference in their communities and advancing the industry’s philosophy of “people helping people.”
Interest Rate Volatility Reaches New Highs For 2022
July 18, 2022
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A look beyond the headlines to better understand what is driving the current market trends that could impact your credit union’s investment portfolio.
GRAPH OF THE WEEK: Credit Union Hiring Spikes Amid Hot Job Market
July 18, 2022
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Credit unions are hosting more FTEs and paying them more than they were one year ago, in large part driven by an extremely competitive hiring environment.
Clearwater Credit Union: What’s In A Brand?
Clearwater Credit Union leaders look back on their credit union’s history and branding and reflect on the path that led to where they are today.
How Empower FCU Empowers Branch Employees
The Syracuse, NY-based credit union has put in place a “self-promotion” program to help branch employees advance their careers and earn a series of raises, ...
Banking On Values In A Crowded Montana Market
Clearwater Credit Union is growing rapidly by embracing values-based banking and characteristics of life unique to Big Sky Country.
When Banks Left The Community, Honor Credit Union Stepped In
After Huntingdon Bank closed several branches where the credit union has a presence, Honor purchased five of those locations so those communities wouldn’t be banking ...
How Canopy Credit Union Uses Personal Loans To Improve Members’ Financial Lives
A one-day-only promotion that mixes financial counseling with loan growth opportunities has been a roaring success since it was introduced two years ago.
How The TowerCares Foundation Maximizes Its Impact
As the philanthropic organization surges past the $1 million mark, its CEO looks back on lessons learned and offers advice for those just getting started.
Impact Strategies From July 2022
A look back at stories from the last month showcasing how credit unions are making a difference in ways that go way beyond just banking.
Making An Impact – And Getting Results
Callahan’s 2021 Impact Survey shows the variety of ways credit unions are making a difference in their communities and advancing the industry’s philosophy of “people ...
Interest Rate Volatility Reaches New Highs For 2022
A look beyond the headlines to better understand what is driving the current market trends that could impact your credit union’s investment portfolio.
GRAPH OF THE WEEK: Credit Union Hiring Spikes Amid Hot Job Market
Credit unions are hosting more FTEs and paying them more than they were one year ago, in large part driven by an extremely competitive hiring ...
Browse Topics
Financial Nihilism Is Real, But How Can Credit Unions Respond?
Andrew Lepczyk
When money stops making sense, people suffer a crisis of financial confidence. Now’s the time to reconnect with members to help them establish long-term stability.
Exit Interview: Cheryl Sio, MembersAlliance Credit Union
Marc Rapport
From the teller line to the corner office, CEO Cheryl Sio’s story spans five decades of industry transformation and enduring leadership lessons.
What Was Once A Safe Corner Of Credit Union Portfolios Is Now A Source Of Pain
Callahan & Associates
Structured protection strategies provide potentially higher long-term total returns than bonds while muting the volatility and downside risk traditionally associated with equities.
Jim Morrell On Leadership
Aaron Passman
The CEO of Peninsula Community Federal Credit Union highlights how active listening and lessons from the basket court shape a culture of inclusive banking that serves members and employees.
FedChoice Is Ready For The Next Government Shutdown – Whenever It Comes
Aaron Passman
A cross-functional team comprising nearly 20% of staff helped the Maryland-based credit union manage the crisis while staying focused on helping members.
How AI Is Shaping HR For The Next Era
Marc Rapport
Four executives share how they are skilling up and soothing nerves as they navigate the AI revolution in real time.
Now’s The Time For Credit Union Succession Planning
Aaron Passman
The future of leadership starts now. This week, CreditUnions.com is diving into the strategies shaping tomorrow’s talent: from a bold overhaul of succession planning to how credit unions are tackling the AI skills gap.
Is Your Credit Union Making Time For Leadership Development?
Andrew Lepczyk
Assessing skills gaps among leaders and providing time to complete training are major hurdles today, but strong leadership development strategies are essential in building a future-ready credit union.
Aligning Recruitment Efforts With Boardroom Value
Jennie Boden
A report from Quantum Governance reveals a gap between board recruitment priorities and the most valuable skills in governance.
Preparing For 2026: Why The NCUA’s New Succession Planning Rule Elevates The Strategic Role Of Credit Union Boards
Jennie Boden
Fair, transparent succession helps credit unions strengthen board effectiveness, align leadership with strategy, and safeguard member value.