JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
3 Ways To Foster Local Business And Create Lasting Community Impact
November 9, 2022
No Comments
Credit unions are entering the incubator space to tap into the innovative mindset of local entrepreneurs.
Why Did BCU Reduce Fees And Form A Financial Wellbeing CUSO?
November 7, 2022
No Comments
A shift toward a purpose-driven mindset has helped the Illinois cooperative drive sustainable growth while expanding operations.
Exit Interview: Benson Porter, BECU
November 7, 2022
No Comments
Even after retirement, this longtime credit union executive plans to continue advocating for the industry.
California Cooperatives Both Get A Win From Shared-Branch Arrangement
October 31, 2022
No Comments
A pair of Sacramento-area credit unions have embarked on a relatively unique partnership, sharing a single facility to serve their respective memberships.
Exit Interview: Michael Poulos, Michigan First Credit Union
October 24, 2022
No Comments
After three decades of building positive impact on members’ lives, the CEO leaves his cooperative in trusted hands.
Impact Strategies From October 2022
October 24, 2022
No Comments
A look back at strategies and ideas that help credit unions make an even bigger difference in the communities they serve.
There’s No Wrong Way To Make An Impact
October 15, 2022
No Comments
Three simple steps to make a difference and measure your credit union’s impact.
It Takes A Team To Fight Fraud
October 15, 2022
No Comments
Verve, A Credit Union is collaborating with local law enforcement to help community members better protect themselves against a variety of fraud.
The Power Behind A ‘Strong’ Rebrand
October 10, 2022
No Comments
A charter change and FOM expansion prompted Kern Schools FCU to rebrand as Valley Strong, but it’s a new growth mindset that has turned the cooperative into a financial force.
Fighting Food Insecurity 1 Financial Lesson At A Time
October 10, 2022
No Comments
A pilot program is making financial literacy information available in food banks as part of a long-term push by the league to fight food insecurity statewide.
3 Ways To Foster Local Business And Create Lasting Community Impact
Credit unions are entering the incubator space to tap into the innovative mindset of local entrepreneurs.
Why Did BCU Reduce Fees And Form A Financial Wellbeing CUSO?
A shift toward a purpose-driven mindset has helped the Illinois cooperative drive sustainable growth while expanding operations.
Exit Interview: Benson Porter, BECU
Even after retirement, this longtime credit union executive plans to continue advocating for the industry.
California Cooperatives Both Get A Win From Shared-Branch Arrangement
A pair of Sacramento-area credit unions have embarked on a relatively unique partnership, sharing a single facility to serve their respective memberships.
Exit Interview: Michael Poulos, Michigan First Credit Union
After three decades of building positive impact on members’ lives, the CEO leaves his cooperative in trusted hands.
Impact Strategies From October 2022
A look back at strategies and ideas that help credit unions make an even bigger difference in the communities they serve.
There’s No Wrong Way To Make An Impact
Three simple steps to make a difference and measure your credit union’s impact.
It Takes A Team To Fight Fraud
Verve, A Credit Union is collaborating with local law enforcement to help community members better protect themselves against a variety of fraud.
The Power Behind A ‘Strong’ Rebrand
A charter change and FOM expansion prompted Kern Schools FCU to rebrand as Valley Strong, but it’s a new growth mindset that has turned the ...
Fighting Food Insecurity 1 Financial Lesson At A Time
A pilot program is making financial literacy information available in food banks as part of a long-term push by the league to fight food insecurity ...
Browse Topics
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
10 Credit Unions That Top The Charts In Member Value
William Hunt
Callahan & Associates spotlights credit unions that return more value to members.
Engagement Is Not A Perk. It Is A Strategy.
A. Jerome Fowlkes
Langley FCU asked what it would take to be a truly exceptional workplace, and it shares four ways to get there.
The Opportunity For Credit Unions In NCUA’s New Succession Planning Rule
Jennie Boden
Make your succession plan strategic and give it ‘teeth’ to reap the benefits of stronger governance and more effective C-suite leadership.
How A Child Savings Account Program Is Shaping Futures In Harbor Beach
Savana Morie
A public-private partnership in Michigan aims to influence opportunities after high school via a child savings account that provides yearly deposits and every reason to imagine what comes after graduation.