GreenState Foundation Invests In Data To Improve Its Community
A partnership with United Ways of Iowa is uncovering insights about employed community members who struggle under limited assets and constrained income.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
What’s In A Name: Director Of Financial Inclusion And Community Engagement
Steph Harrill Kyle helps UW Credit Union take a holistic approach to doing business by the cooperative principles.
How To Measure Mission
A dashboard at Marine Credit Union helps the Wisconsin cooperative focus on member and community impact.
Small-Dollar Loans Boast Big Career Potential
November 16, 2020
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A Louisiana credit union brings technical education within reach by removing two major barriers to attaining it.
Navy Federal: Big Credit Union. Narrow Focus.
November 9, 2020
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In time for Veteran’s Day, the nation’s largest credit union offers lessons learned during its decades of success building long-term member relationships.
Purpose + Data = A New Take On Product Development
November 2, 2020
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Research and reflection drives a new lineup of products and services at Seattle Credit Union.
Oregon Credit Unions Step Up To Distribute Relief
October 26, 2020
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A group of member-owned cooperatives and their league helped strapped residents and businesses through state programs.
Optimizing Member Call Center Experience In The Wake Of COVID-19
October 21, 2020
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Join Neustar and fellow industry thought leaders for a discussion on how contact centers are relying on next-generation technologies to keep member experiences top-of-mind in a challenging environment.
A Take On Modernizing Credit Union Governance
October 20, 2020
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Credit unions need diverse, knowledgeable, representative boards that are able to act inclusively, collaboratively, and with strategic vision.
A Strategy To Express Social Values. Every Day. All The Time.
October 19, 2020
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Even the most basic principles of a credit union’s work are worth celebrating. This credit union tells its story while engaging its community.
It’s Time For A Race Equity Agency
October 12, 2020
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Can market forces balance racial inequities?
Moral Self-Licensing: Hypocrisy And High-Minded Pledges
October 12, 2020
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Hundreds of corporate pledges signed last year mean little this year. Credit unions don’t need to follow suit.
Why Credit Unions Should Lead With Purpose
October 6, 2020
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Join Callahan & Associates for an informative webinar that highlights why leading with purpose is critically important for credit unions to stay relevant in a highly competitive financial services marketplace.
Small-Dollar Loans Boast Big Career Potential
A Louisiana credit union brings technical education within reach by removing two major barriers to attaining it.
Navy Federal: Big Credit Union. Narrow Focus.
In time for Veteran’s Day, the nation’s largest credit union offers lessons learned during its decades of success building long-term member relationships.
Purpose + Data = A New Take On Product Development
Research and reflection drives a new lineup of products and services at Seattle Credit Union.
Oregon Credit Unions Step Up To Distribute Relief
A group of member-owned cooperatives and their league helped strapped residents and businesses through state programs.
Optimizing Member Call Center Experience In The Wake Of COVID-19
Join Neustar and fellow industry thought leaders for a discussion on how contact centers are relying on next-generation technologies to keep member experiences top-of-mind in ...
A Strategy To Express Social Values. Every Day. All The Time.
Even the most basic principles of a credit union’s work are worth celebrating. This credit union tells its story while engaging its community.
It’s Time For A Race Equity Agency
Can market forces balance racial inequities?
Moral Self-Licensing: Hypocrisy And High-Minded Pledges
Hundreds of corporate pledges signed last year mean little this year. Credit unions don’t need to follow suit.
Why Credit Unions Should Lead With Purpose
Join Callahan & Associates for an informative webinar that highlights why leading with purpose is critically important for credit unions to stay relevant in a ...
Browse Topics
Brent Rempe On Leadership
Aaron Passman
From classrooms to credit unions, Brent Rempe’s approach as CEO at First Alliance Credit Union blends education, service, and purpose-driven leadership.
Is Your Credit Union Resilient Enough For 2026 And Beyond?
Rebecca Wessler
Resilient credit unions don’t just make plans — they build the muscle to bend, bounce back, and boldly adapt.
Credit Unions Bring Main Street Voices To Fed Advisory Councils
Savana Morie
Credit union leaders bring Main Street realities to the Fed, proving that from housing to tariffs, advocacy starts with mission-driven voices at the table.
What Is The Personal Savings Rate? And Why Should Credit Unions Care?
Andrew Lepczyk
Americans are saving a historically low amount of money. Armed with that insight, credit unions can strengthen savings habits.
AI Skills, CEO Evaluation, And More Strategic Opportunities For Boards
Callahan & Associates
Strategic succession, board development, and CEO accountability are evolving. Learn how board governance can unlock competitive advantages in today’s shifting landscape.
Quarterly Market Snapshot And Two-Year Financial Statement
Callahan & Associates
Quarterly performance reports from Callahan & Associates highlight important metrics from across the credit union industry. Comparing top-level performance and digging into the financial statement has never been easier.
Calling All CFOs
Andrew Lepczyk
Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.
Unpacking The Surge In Credit Union Operating Expenses
Tony Waltrich
Credit unions face rising costs from compensation and services — can they balance investment with efficiency to sustain member value?
Credit Unions Are Seizing Opportunities In Commercial Real Estate
Callahan & Associates
As commercial real estate rebounds, credit unions face a choice: let operational bottlenecks slow deals, or leverage efficiency tools to capture market opportunities faster.
Member Momentum Is At A Crossroads
Sherry Virden
Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.
A Take On Modernizing Credit Union Governance