Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

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How To Charter A Credit Union

After four years of dreaming, planning, and acting, Growing Oaks FCU opened its doors for business in December 2020.
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4 Fabulous Onboarding Practices

HR leaders at cooperatives big and small share how they welcome new hires, from breaking bread to explaining the credit union difference.
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How 3 Credit Unions Are Handling The COVID-19 Vaccine

The coronavirus vaccine should soon be available to the general population. The federal government is not mandating vaccination; some state or local jurisdictions might. What ...
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SMCU Distributes Dollars And Dreams During A Destructive Year

When the pandemic hit, San Mateo Credit Union moved quickly to stand up a non-profit fund and move much-needed assistance into the communities it serves.
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3 Leaders Weigh In On What’s To Come In 2021

2020 was a complicated year. But it offered plenty of lessons for leaders and has set the stage for an important 2021.
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A New Board For A Changing Membership

Backed by a changing FOM and new BOD, One Detroit Credit Union targets programs to bring hope to Detroit’s abandoned neighborhoods.
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It’s A Beautiful Day In The Neighborhood

Columbus United FCU joins forces with a national nonprofit to champion housing availability in rural Nebraska.
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Local Cooperatives Thrive With VSECU

The Vermont cooperative relies on a little-known state statute to make direct investments in cooperatives to bolster local economies and create a better world.
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A Strategy To Show Members Love Any Day Of The Year

Public Service Credit Union surveyed members, bought gifts, and made donations to take care of the community it loves.

Winning With Member Experience: Are You Leaving Your Members Out In The Cold?

In this webinar, we will showcase three member engagement strategies that real credit unions have implemented to improve their member experience initiatives during the pandemic.

CreditUnions.com Top Picks For 2025

The editorial team at Callahan & Associates weighs in on stories that defined 2025 through actionable strategies, meaningful insights, and perspectives that continue to influence the cooperative movement.

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5 Takeaways From Trendwatch

The U.S. economy is throwing up mixed signals, but America’s credit unions are delivering value and, in turn, enjoying deeper relationships, higher originations, and a stronger bottom line.

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