JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
A Fund To Fight The Flames
September 20, 2021
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In response to fires in the fall of 2020, Oregon Community Credit Union’s Foundation created a relief fund focused on mid-term recovery needs.
How Listerhill’s Digital Team Keeps Its Eyes On The Process
September 20, 2021
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A four-pillar approach to digital services at the Alabama cooperative blends technology, member experience, and process management.
Alabama Credit Union Scores With ‘My Credit Score’
September 13, 2021
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The cooperative has integrated credit score reporting and improvement tips into its mobile and online banking. So far, uptake has been strong.
Help Members Reskill To Pay The Bills
September 6, 2021
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A scholarship program in North Carolina provides more than $1 million annually to statewide community colleges for continuing education and career planning.
Insider Tips For Effective Employee Resource Groups
August 30, 2021
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Leaders from three credit unions share insights gleaned from launching and supporting employee resource groups.
How BECU Supports Black Communities In Seattle And Beyond
August 23, 2021
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Two years after launching a DEI-focused internal initiative, the Washington state cooperative created a fund to donate $5 million over five years to Black-led nonprofits.
What’s In A Name: COVID Recovery Program Manager
August 23, 2021
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As a business owner herself, Ivory Lloyd knows how important it is to connect local businesspeople with resources to weather this storm or create new streams of income.
Exit Interview: Mike Lord, State Employees’ Credit Union
August 9, 2021
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“A positive difference” at the end of the day and a career of 46 years.
A 3-Pronged Approach Provides High-Impact Lending
August 2, 2021
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Community development loan officers at Wright-Patt build on the cooperative’s position as Dayton’s leading mortgage lender.
Where Do PPP Loans Fit In The Credit Union Balance Sheet?
August 2, 2021
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The SBA’s Paycheck Protection Program has helped businesses operate during COVID-19. But where do these loans live on the balance sheet? And what will forgiveness look like?
A Fund To Fight The Flames
In response to fires in the fall of 2020, Oregon Community Credit Union’s Foundation created a relief fund focused on mid-term recovery needs.
How Listerhill’s Digital Team Keeps Its Eyes On The Process
A four-pillar approach to digital services at the Alabama cooperative blends technology, member experience, and process management.
Alabama Credit Union Scores With ‘My Credit Score’
The cooperative has integrated credit score reporting and improvement tips into its mobile and online banking. So far, uptake has been strong.
Help Members Reskill To Pay The Bills
A scholarship program in North Carolina provides more than $1 million annually to statewide community colleges for continuing education and career planning.
Insider Tips For Effective Employee Resource Groups
Leaders from three credit unions share insights gleaned from launching and supporting employee resource groups.
How BECU Supports Black Communities In Seattle And Beyond
Two years after launching a DEI-focused internal initiative, the Washington state cooperative created a fund to donate $5 million over five years to Black-led nonprofits.
What’s In A Name: COVID Recovery Program Manager
As a business owner herself, Ivory Lloyd knows how important it is to connect local businesspeople with resources to weather this storm or create new ...
Exit Interview: Mike Lord, State Employees’ Credit Union
“A positive difference” at the end of the day and a career of 46 years.
A 3-Pronged Approach Provides High-Impact Lending
Community development loan officers at Wright-Patt build on the cooperative’s position as Dayton’s leading mortgage lender.
Where Do PPP Loans Fit In The Credit Union Balance Sheet?
The SBA’s Paycheck Protection Program has helped businesses operate during COVID-19. But where do these loans live on the balance sheet? And what will forgiveness ...
Browse Topics
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.