GreenState Foundation Invests In Data To Improve Its Community
A partnership with United Ways of Iowa is uncovering insights about employed community members who struggle under limited assets and constrained income.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
What’s In A Name: Director Of Financial Inclusion And Community Engagement
Steph Harrill Kyle helps UW Credit Union take a holistic approach to doing business by the cooperative principles.
How To Measure Mission
A dashboard at Marine Credit Union helps the Wisconsin cooperative focus on member and community impact.
Social Media Specialists Share Strategies And Principles
April 8, 2021
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Wright-Patt and Greater Texas lean on a virtual presence to provide real service and build brand value.
A Strategy To Measure Marketing Impact
April 8, 2021
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Pen Air’s marketing dashboard serves as a communication tool for upper management and offers speaking points on reasons to join the credit union.
Exclusive Credit Union Sneak Peek of National Public Television Series
April 7, 2021
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Jon Jeffreys, CEO of Callahan & Associates, Kevin Johnson, CEO, of Suncoast Credit Union and Jamie Hammond discuss how your credit union can get involved with groundbreaking new National Public Television series “Opportunity Knock$”.
4 Steps To Take Before Writing An Impact Report
March 29, 2021
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Completing these steps will help you avoid writer’s block and set you up for writing success.
Enrichment FCU Refocuses On Retail To Enhance Members’ Lives
March 23, 2021
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The Tennessee cooperative says PPP lending helped borrowers and the credit union alike — but at the cost of strategic initiatives.
Enrichment FCU Refocuses On Retail To Enhance Members’ Lives
March 22, 2021
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The Tennessee cooperative says PPP lending helped borrowers and the credit union alike — but at the cost of strategic initiatives.
Point Your Compass Toward Purpose
March 15, 2021
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Great achievements start with individual resolve. So, commit to leading with purpose.
Work From Home Presents Risk For Some Staff
March 8, 2021
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Success is often measured in promotions, project leadership, and recognition, but to be successful, one needs to be known.
How To Charter A Credit Union
March 8, 2021
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After four years of dreaming, planning, and acting, Growing Oaks FCU opened its doors for business in December 2020.
4 Fabulous Onboarding Practices
March 1, 2021
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HR leaders at cooperatives big and small share how they welcome new hires, from breaking bread to explaining the credit union difference.
Social Media Specialists Share Strategies And Principles
Wright-Patt and Greater Texas lean on a virtual presence to provide real service and build brand value.
A Strategy To Measure Marketing Impact
Pen Air’s marketing dashboard serves as a communication tool for upper management and offers speaking points on reasons to join the credit union.
Exclusive Credit Union Sneak Peek of National Public Television Series
Jon Jeffreys, CEO of Callahan & Associates, Kevin Johnson, CEO, of Suncoast Credit Union and Jamie Hammond discuss how your credit union can get involved ...
Enrichment FCU Refocuses On Retail To Enhance Members’ Lives
The Tennessee cooperative says PPP lending helped borrowers and the credit union alike — but at the cost of strategic initiatives.
Enrichment FCU Refocuses On Retail To Enhance Members’ Lives
The Tennessee cooperative says PPP lending helped borrowers and the credit union alike — but at the cost of strategic initiatives.
Point Your Compass Toward Purpose
Great achievements start with individual resolve. So, commit to leading with purpose.
Work From Home Presents Risk For Some Staff
Success is often measured in promotions, project leadership, and recognition, but to be successful, one needs to be known.
How To Charter A Credit Union
After four years of dreaming, planning, and acting, Growing Oaks FCU opened its doors for business in December 2020.
4 Fabulous Onboarding Practices
HR leaders at cooperatives big and small share how they welcome new hires, from breaking bread to explaining the credit union difference.
Browse Topics
Every Member Deserves A Financial Oasis
Callahan & Associates
Discover how First Alliance Credit Union is redefining success by putting values and member needs at the heart of everything it does.
6 Lessons For Credit Unions From Craft Breweries
Alix Patterson
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
How Asset Size Shapes Credit Union Performance Across 3 Metrics
Omar Shalabi
Explore how credit union size influences growth, lending, and efficiency.
Members Are On The Move. Credit Unions Are Here For Them.
Sherry Virden
Accelerating membership growth signals the increasing influence of credit unions amid evolving interest rate trends and economic challenges.
The K-Shaped Recovery And An Economy Divided
Tony Waltrich
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
3 Ways Falling Rates Are Poised To Impact Credit Union Balance Sheets
Andrew Lepczyk
Falling interest rates are changing the game for credit unions. Explore how potential shifts in lending, savings, and margins are set to affect the bottom line.
Leaders Of The Pack: The Top 20 Cores For Credit Unions
Omar Shalabi
Explore the subtle shifts redefining the credit union core processing space and how these movements shape growth, innovation, and member experience.
A Fresh Start For A Timeless Mission
Callahan & Associates
The combination of the right philosophy and the right technology can set credit unions up for success even during difficult economic times.
Introducing Your Banking Core To The Power Of A Fintech
Callahan & Associates
Nearly 100 credit unions are providing Buy Now, Pay Later to their members, and their banking cores are giving them a surprising competitive advantage.
Losing The Future: How Credit Unions Can Win Back Younger Generations
Callahan & Associates
A perspective from Garrhett Petrea, vice president of sales and a Zillennial, on why outdated cores threaten the next generation of members and what leaders must do now.
4 Steps To Take Before Writing An Impact Report