JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Lessons From A Fintech’s First Year
July 11, 2022
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Nearly 12 months after the launch of Dora, a credit union-backed fintech, one executive looks back at lessons learned and what comes next.
How Credit Unions Can Ease The Back-To-School Burden
July 4, 2022
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Summer may only be at its midway point, but that’s not stopping credit unions from back-to-school planning. Many institutions all over the country kick off their back-to-school campaigns well ahead of the new academic year. Parents and students often need help to buy new backpacks, clothing, laptops and a host of other classroom supplies. Many
Create a Ripple Effect For Positive Impact
June 27, 2022
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A mentoring experience offered one participant the chance to better understand biases, stand in another person’s shoes, and put DEI principles into action.
How Credit Unions Can Reach Gen Z Through TikTok
June 27, 2022
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The industry can fill a void on the social app, where posts intended as financial education are frequently just vehicles for content creators to promote their personal brands.
Impact Strategies From June 2022
June 27, 2022
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Think there’s no room for creativity in banking? Think again. These stories from the last month reveal a host of new ways credit unions are finding to serve members and make a difference in their communities.
Mentoring Program Connects C-Suite Women With Young Black Professionals
June 20, 2022
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A six-week, 1-to-1 mentoring program connects white women in senior leadership positions with up-and-coming black women in the credit union industry to open discussion around the racial divide and gender bias.
How 3 Credit Unions Tackle Systemic Issues
June 20, 2022
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Special loan programs at cooperatives across the country address equity, financial deserts, emergency aid, and climate change.
Small Credit Unions Get A Big Charge Out Of EV Lending
June 20, 2022
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Financing alternatives for electric vehicles make mission sense for two cooperatives in Denver and Seattle.
Increasing Mobility One Loan At A Time
June 13, 2022
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New loan products from DCU and Service Credit Union could help provide a wider range of mobility options for disabled consumers.
What’s In A Name: Director Of Social Impact
June 13, 2022
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Ivy Glover is one year into making sure DEI is more than just a buzzword at the Buckeye State’s biggest credit union.
Lessons From A Fintech’s First Year
Nearly 12 months after the launch of Dora, a credit union-backed fintech, one executive looks back at lessons learned and what comes next.
How Credit Unions Can Ease The Back-To-School Burden
Summer may only be at its midway point, but that’s not stopping credit unions from back-to-school planning. Many institutions all over the country kick off ...
Create a Ripple Effect For Positive Impact
A mentoring experience offered one participant the chance to better understand biases, stand in another person’s shoes, and put DEI principles into action.
How Credit Unions Can Reach Gen Z Through TikTok
The industry can fill a void on the social app, where posts intended as financial education are frequently just vehicles for content creators to promote ...
Impact Strategies From June 2022
Think there’s no room for creativity in banking? Think again. These stories from the last month reveal a host of new ways credit unions are ...
Mentoring Program Connects C-Suite Women With Young Black Professionals
A six-week, 1-to-1 mentoring program connects white women in senior leadership positions with up-and-coming black women in the credit union industry to open discussion around ...
How 3 Credit Unions Tackle Systemic Issues
Special loan programs at cooperatives across the country address equity, financial deserts, emergency aid, and climate change.
Small Credit Unions Get A Big Charge Out Of EV Lending
Financing alternatives for electric vehicles make mission sense for two cooperatives in Denver and Seattle.
Increasing Mobility One Loan At A Time
New loan products from DCU and Service Credit Union could help provide a wider range of mobility options for disabled consumers.
What’s In A Name: Director Of Social Impact
Ivy Glover is one year into making sure DEI is more than just a buzzword at the Buckeye State’s biggest credit union.
Browse Topics
The Merchant Services Advantage For Credit Unions
Callahan & Associates
Payment capabilities increasingly shape how business owners evaluate their primary financial institution
Coffee And A Smile? Not Good Enough.
Aaron Passman
Coffee and a smile still matter — they’re just not enough. That’s why credit unions are redefining member experience across digital, data, and the entire organization.
6 Takes On Today’s Member Experience: Andre Vygnansk
Marc Rapport
The CXO of OUR Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Don’t Wait For Data. FirstLook Analysis Is Available Today.
Callahan & Associates
Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.
6 Takes On Today’s Member Experience: Stacy Armijo
Marc Rapport
The CXO of Amplify Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
6 Takes On Today’s Member Experience: Inna Sprague
Marc Rapport
The CXO of Teachers FCU talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Closing The “Confidence Gap:” Using Segmentation To Deepen Member Loyalty
Callahan & Associates
Credit unions can’t deepen loyalty with a one-size-fits-all experience. Life-stage segmentation helps institutions build relevance, confidence, and trust.
6 Takes On Today’s Member Experience: Kim Riley
Marc Rapport
The CXO of Wright-Patt Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
When Everyone Owns The Member Experience, No One Does
Marc Rapport
Shared ownership can quietly fracture a member journey. FORUM Credit Union leans on clear accountability to keep channels aligned.
6 Takes On Today’s Member Experience
Marc Rapport
Member experience leaders talk about what’s changed, what’s stayed the same, and what matters most as the industry evolves.