Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Make Plans For 2020

The most successful decade in the history of the movement is coming to an end. How can credit unions prepare for what comes next?

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Why Credit Unions Should Lead With Purpose In 2020

Join Callahan & Associates for an informational webinar about Sustainable Business Strategy With Rebecca Henderson. Learn how to join the January 2020 cohort, designed to help teach leaders how to drive business results with a strategy based around purpose.

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Credit Union Industry Commentary

A Talent Imperative Facing Credit Unions

A 2020 challenge: How to deepen relationships between staff, members, and the tech tools that bind, or separate, them.
Features

Making Foundational Change $1 At A Time

Funded by members, the SECU Foundation works closely with its vast branch network to balance giving and impact from the mountains to the sea.
Credit Union Industry Commentary

Credit Union Imperatives For 2020

Strategic decisions made around three essential elements will prove critical to the future success of the credit union movement.
Credit Union Industry Commentary

Make Plans For 2020

The most successful decade in the history of the movement is coming to an end. How can credit unions prepare for what comes next?
Features

4 Ways To Help Members Tackle Their Savings Resolutions

Credit unions across the country are deploying creative solutions to engage members and encourage savings.
Industry Insights

Charter Changes, Data Scientists, Foundational Support

Five can't-miss data points this week on CreditUnions.com.
Callahan Collections

Fostering Foundation Support From Branch To Board

The SECU Foundation relies on personnel and resources from across its parent credit union to increase capacity and visibility.
Graph Of The Week

How Does A Charter Change Affect Credit Union Performance?

Data from Callahan & Associates documents the performance in four key areas for credit unions that have made a charter change over the past decade.

Why Credit Unions Should Lead With Purpose In 2020

Join Callahan & Associates for an informational webinar about Sustainable Business Strategy With Rebecca Henderson. Learn how to join the January 2020 cohort, designed to ...
Industry Insights

Chief Data Officer, Christmas Clubs, Better Blogging

Five can't-miss data points this week on CreditUnions.com.

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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