JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Lessons In Leadership, A High-Level Shake Up, And A Decade Of Growth
March 9, 2020
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Five can’t-miss data points this week on CreditUnions.com.
A High-Level Shake Up Supports Credit Union Success
March 9, 2020
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A reorganization to the senior leadership team in 2019 has had a positive, powerful impact at TwinStar Credit Union.
Help Members Soar, Not Simply Survive
March 9, 2020
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With a new partnership and approach to driving engagement, Affinity FCU is fostering a thriving membership.
Loan Participations: Sharing Risk And Reward
March 1, 2020
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Loan participations are a proven way to address liquidity concerns and add some income. They can also be complicated, but there’s help.
Financial Wellness, Strategic Pillars, And Small Business Loans
February 24, 2020
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Five can’t-miss data points this week on CreditUnions.com.
Inclusion Insights Kick Off This Year’s GAC
February 24, 2020
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The Small Credit Union Roundtable featured CEOs bringing members into the financial mainstream and NCUA chair Rodney Hood on the regulator’s role.
Lessons From A YouTube Series
February 21, 2020
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Arizona FCU puts a financial twist on “The Biggest Loser” with its “My Comeback” web series.
How To Launch A Day Of Service On A Budget
February 18, 2020
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Altra Federal Credit Union offers tips and insight for credit unions that want to set aside an official day to positively impact their communities.
Shine On! A New Culture Means Brighter Days At Sun Community FCU.
February 14, 2020
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Simple changes make it clear this California cooperative is in the people business.
Switching To The Offensive
February 10, 2020
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With old troubles in the past, USAlliance will pursue new opportunities.
Lessons In Leadership, A High-Level Shake Up, And A Decade Of Growth
Five can't-miss data points this week on CreditUnions.com.
A High-Level Shake Up Supports Credit Union Success
A reorganization to the senior leadership team in 2019 has had a positive, powerful impact at TwinStar Credit Union.
Help Members Soar, Not Simply Survive
With a new partnership and approach to driving engagement, Affinity FCU is fostering a thriving membership.
Loan Participations: Sharing Risk And Reward
Loan participations are a proven way to address liquidity concerns and add some income. They can also be complicated, but there’s help.
Financial Wellness, Strategic Pillars, And Small Business Loans
Five can't-miss data points this week on CreditUnions.com.
Inclusion Insights Kick Off This Year’s GAC
The Small Credit Union Roundtable featured CEOs bringing members into the financial mainstream and NCUA chair Rodney Hood on the regulator’s role.
Lessons From A YouTube Series
Arizona FCU puts a financial twist on “The Biggest Loser” with its “My Comeback” web series.
How To Launch A Day Of Service On A Budget
Altra Federal Credit Union offers tips and insight for credit unions that want to set aside an official day to positively impact their communities.
Shine On! A New Culture Means Brighter Days At Sun Community FCU.
Simple changes make it clear this California cooperative is in the people business.
Switching To The Offensive
With old troubles in the past, USAlliance will pursue new opportunities.
Browse Topics
What Makes Good AI Policy? Start With Curiosity And Accountability.
Marc Rapport
As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.
Governance And Guardrails Help Credit Unions Navigate AI
Aaron Passman
How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.
What’s In A Name: Chief AI Officer
Aaron Passman
As Hudson Valley Credit Union’s artificial intelligence chief, Preetha Sekharan holds a rare role in the industry, but it’s one that is likely to become far more common in the future.
All Eyes On AI
Aaron Passman
Artificial intelligence for credit unions has moved from a future concept to today’s full-fledged leadership and governance challenge.
The Callahan Guide To The 2026 Final Four
Tony Waltrich
What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
How Does BCU Put AI Policy Into Practice?
Marc Rapport
AI governance matters as much as innovation when it comes to AI. Learn how BCU built an AI practice that prioritizes data integrity, risk management, and real world decision making.