JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Taking Lessons From A ‘Year Of Giving’
April 8, 2021
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A new name and standout Super Bowl commercial isn’t the only way Desert Financial is making a splash in 2018.
Social Media Specialists Share Strategies And Principles
April 8, 2021
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Wright-Patt and Greater Texas lean on a virtual presence to provide real service and build brand value.
How VACU Struck Video Gold With A Guy In Flannel
April 8, 2021
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The “Guy in Flannel” series is the latest in a creative venture into market engagement and financial literacy for Virginia Credit Union.
A Strategy To Measure Marketing Impact
April 8, 2021
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Pen Air’s marketing dashboard serves as a communication tool for upper management and offers speaking points on reasons to join the credit union.
Exclusive Credit Union Sneak Peek of National Public Television Series
April 7, 2021
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Jon Jeffreys, CEO of Callahan & Associates, Kevin Johnson, CEO, of Suncoast Credit Union and Jamie Hammond discuss how your credit union can get involved with groundbreaking new National Public Television series “Opportunity Knock$”.
Financial Wellness Takes A Creative Turn In Philadelphia
March 29, 2021
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Philadelphia FCU offers cash prizes and counseling sessions for winners of a campaign targeted to reach recipients of social services.
4 Steps To Take Before Writing An Impact Report
March 29, 2021
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Completing these steps will help you avoid writer’s block and set you up for writing success.
Financial Wellbeing Joins The Front Line At Patelco
March 23, 2021
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The California cooperative introduces an entirely new in-branch role as part of its organizational shift to promote wellbeing.
Enrichment FCU Refocuses On Retail To Enhance Members’ Lives
March 23, 2021
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The Tennessee cooperative says PPP lending helped borrowers and the credit union alike — but at the cost of strategic initiatives.
Enrichment FCU Refocuses On Retail To Enhance Members’ Lives
March 22, 2021
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The Tennessee cooperative says PPP lending helped borrowers and the credit union alike — but at the cost of strategic initiatives.
Taking Lessons From A ‘Year Of Giving’
A new name and standout Super Bowl commercial isn’t the only way Desert Financial is making a splash in 2018.
Social Media Specialists Share Strategies And Principles
Wright-Patt and Greater Texas lean on a virtual presence to provide real service and build brand value.
How VACU Struck Video Gold With A Guy In Flannel
The “Guy in Flannel” series is the latest in a creative venture into market engagement and financial literacy for Virginia Credit Union.
A Strategy To Measure Marketing Impact
Pen Air’s marketing dashboard serves as a communication tool for upper management and offers speaking points on reasons to join the credit union.
Exclusive Credit Union Sneak Peek of National Public Television Series
Jon Jeffreys, CEO of Callahan & Associates, Kevin Johnson, CEO, of Suncoast Credit Union and Jamie Hammond discuss how your credit union can get involved ...
Financial Wellness Takes A Creative Turn In Philadelphia
Philadelphia FCU offers cash prizes and counseling sessions for winners of a campaign targeted to reach recipients of social services.
Financial Wellbeing Joins The Front Line At Patelco
The California cooperative introduces an entirely new in-branch role as part of its organizational shift to promote wellbeing.
Enrichment FCU Refocuses On Retail To Enhance Members’ Lives
The Tennessee cooperative says PPP lending helped borrowers and the credit union alike — but at the cost of strategic initiatives.
Enrichment FCU Refocuses On Retail To Enhance Members’ Lives
The Tennessee cooperative says PPP lending helped borrowers and the credit union alike — but at the cost of strategic initiatives.
Browse Topics
Innovation Only Goes So Far Without Internal Alignment
Marc Rapport
Coastal Credit Union evaluates fintech through the lens of member value, strategic growth, and organizational readiness to implement new ideas.
Future Bets For Fintech
Rebecca Wessler
Credit unions are making decisions about where to build, invest, and partner as they balance today’s priorities with tomorrow’s opportunities.
Future Bets From Today’s Credit Unions
Marc Rapport
Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.
Competing For Gen Z, SMBs, And The Future Of Money
Callahan & Associates
Credit unions that enable seamless movement between fiat and digital assets position themselves as a trusted on- and off-ramp.
The Financial Readiness Gap: Credit Unions Evaluate It Every Day. But Who Builds It?
Callahan & Associates
The credit unions that win the next generation will be the ones that showed up early, when young members were forming habits and deciding whom to trust.
Defending Your Credit Union Against Fraud Means Fighting Fire With Smarter Fire
Callahan & Associates
The challenge is no longer whether to adopt AI, but how to adopt it responsibly with the right governance, the right partners, and the right balance between technology and human oversight.
Digital Assets Are Coming For Payments. Are Credit Unions Ready?
Andrew Lepczyk
McKinsey projects trillions of dollars in growth across digital assets, with money movement emerging as one of the biggest opportunities.
The Long Game For Fintech At FORUM Credit Union
Marc Rapport
The Indiana cooperative blends internal development with selective partnerships to meet members’ needs today now while positioning for what’s next.
Mission Fed Weighs Fintech Returns Against Real-World Fit
Marc Rapport
The San Diego cooperative leans on its CUSO and the CURQL network to make fintech investments, but member needs still guide which solutions ultimately make it into the credit union’s operations.
AI Boot Camp Is More Than Basic Training At Clearview FCU
Aaron Passman
Hands-on work with artificial intelligence tools is future-proofing staff members, giving them the confidence to adopt new technology and embrace efficiencies.
4 Steps To Take Before Writing An Impact Report