JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
The AACUC’s King Day Message To The Movement
November 4, 2019
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The African-American Credit Union Coalition builds on credit unions’ history of empowering economic equality and inclusion.
To Hell With Harvey: How TDECU Responded When A Hurricane Hit Home
November 4, 2019
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After the Category 4 Hurricane Harvey decimated parts of southeastern Texas, TDECU vowed to keep 100% of its members in their homes.
Help For The Holidays And Beyond
November 4, 2019
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A leader of St. Louis Community Credit Union shares how the cooperative works every day to be “the social conscience of banking.”
Credit Unions And The Gift Of Financial Wellness
November 4, 2019
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Debt management mixes with the financial cooperative ethos in a year-round campaign for financial health.
California Coast And The Living Wage
November 4, 2019
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How the San Diego credit union is implementing a new compensation system and considering the living wage measure.
Credit Unions Pay It Forward In More Ways Than One
November 4, 2019
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Learn how four credit unions are making a major impact on their communities, from small everyday acts throughout the year to large-scale volunteer events.
Fired Up About Philanthropy
November 4, 2019
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How Mazuma Credit Union created a foundation to supplement community service volunteerism.
A Credit Union Home For Habitat Homebuilding
November 4, 2019
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A South Carolina credit union expands its relationship with Habitat for Humanity and plants a stake in community service.
3.3 Billion Ways To Showcase The Credit Union Difference
October 25, 2019
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Credit unions across the country offer members better rates, reduced fees, and other patronage perks. That’s something to celebrate.
Bye Bye Banking Desert
October 25, 2019
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Market conditions in Montana left a small community on the verge of being bankless. That’s when Vocal Credit Union spoke up.
The AACUC’s King Day Message To The Movement
The African-American Credit Union Coalition builds on credit unions’ history of empowering economic equality and inclusion.
To Hell With Harvey: How TDECU Responded When A Hurricane Hit Home
After the Category 4 Hurricane Harvey decimated parts of southeastern Texas, TDECU vowed to keep 100% of its members in their homes.
Help For The Holidays And Beyond
A leader of St. Louis Community Credit Union shares how the cooperative works every day to be “the social conscience of banking.”
Credit Unions And The Gift Of Financial Wellness
Debt management mixes with the financial cooperative ethos in a year-round campaign for financial health.
California Coast And The Living Wage
How the San Diego credit union is implementing a new compensation system and considering the living wage measure.
Credit Unions Pay It Forward In More Ways Than One
Learn how four credit unions are making a major impact on their communities, from small everyday acts throughout the year to large-scale volunteer events.
Fired Up About Philanthropy
How Mazuma Credit Union created a foundation to supplement community service volunteerism.
A Credit Union Home For Habitat Homebuilding
A South Carolina credit union expands its relationship with Habitat for Humanity and plants a stake in community service.
3.3 Billion Ways To Showcase The Credit Union Difference
Credit unions across the country offer members better rates, reduced fees, and other patronage perks. That’s something to celebrate.
Bye Bye Banking Desert
Market conditions in Montana left a small community on the verge of being bankless. That’s when Vocal Credit Union spoke up.
Browse Topics
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.