JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
A Take On Modernizing Credit Union Governance
October 20, 2020
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Credit unions need diverse, knowledgeable, representative boards that are able to act inclusively, collaboratively, and with strategic vision.
A Strategy To Express Social Values. Every Day. All The Time.
October 19, 2020
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Even the most basic principles of a credit union’s work are worth celebrating. This credit union tells its story while engaging its community.
It’s Time For A Race Equity Agency
October 12, 2020
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Can market forces balance racial inequities?
Moral Self-Licensing: Hypocrisy And High-Minded Pledges
October 12, 2020
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Hundreds of corporate pledges signed last year mean little this year. Credit unions don’t need to follow suit.
Why Credit Unions Should Lead With Purpose
October 6, 2020
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Join Callahan & Associates for an informative webinar that highlights why leading with purpose is critically important for credit unions to stay relevant in a highly competitive financial services marketplace.
On-site Learning Lab Supports School Children At MSUFCU
September 28, 2020
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Employees can bring their kindergarten through eighth grade students to work at the credit union’s headquarters.
What’s In A Name: Community Impact Officer
September 28, 2020
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Simeon Chapin plays an integral role in communicating and executing Vermont State Employees Credit Union’s goals to make a local and global difference.
What Do Credit Unions And Taylor Swift Have In Common?
September 28, 2020
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Things have certainly changed since the pandemic, but that doesn’t mean the member experience isn’t just as good — if not better.
Pandemic Or Not, Here Comes The New HQ
September 15, 2020
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How United and Blue federal credit unions completed construction on their new headquarters with little or no delay.
2 Questions About Helping Members Face Today’s Challenges
September 8, 2020
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Leaders at cooperatives across the country share how core principles are driving strategic thinking in their shops.
A Strategy To Express Social Values. Every Day. All The Time.
Even the most basic principles of a credit union’s work are worth celebrating. This credit union tells its story while engaging its community.
Moral Self-Licensing: Hypocrisy And High-Minded Pledges
Hundreds of corporate pledges signed last year mean little this year. Credit unions don’t need to follow suit.
Why Credit Unions Should Lead With Purpose
Join Callahan & Associates for an informative webinar that highlights why leading with purpose is critically important for credit unions to stay relevant in a ...
On-site Learning Lab Supports School Children At MSUFCU
Employees can bring their kindergarten through eighth grade students to work at the credit union’s headquarters.
What’s In A Name: Community Impact Officer
Simeon Chapin plays an integral role in communicating and executing Vermont State Employees Credit Union’s goals to make a local and global difference.
What Do Credit Unions And Taylor Swift Have In Common?
Things have certainly changed since the pandemic, but that doesn’t mean the member experience isn’t just as good — if not better.
Pandemic Or Not, Here Comes The New HQ
How United and Blue federal credit unions completed construction on their new headquarters with little or no delay.
2 Questions About Helping Members Face Today’s Challenges
Leaders at cooperatives across the country share how core principles are driving strategic thinking in their shops.
Browse Topics
Innovation Only Goes So Far Without Internal Alignment
Marc Rapport
Coastal Credit Union evaluates fintech through the lens of member value, strategic growth, and organizational readiness to implement new ideas.
Future Bets For Fintech
Rebecca Wessler
Credit unions are making decisions about where to build, invest, and partner as they balance today’s priorities with tomorrow’s opportunities.
Future Bets From Today’s Credit Unions
Marc Rapport
Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.
Competing For Gen Z, SMBs, And The Future Of Money
Callahan & Associates
Credit unions that enable seamless movement between fiat and digital assets position themselves as a trusted on- and off-ramp.
The Financial Readiness Gap: Credit Unions Evaluate It Every Day. But Who Builds It?
Callahan & Associates
The credit unions that win the next generation will be the ones that showed up early, when young members were forming habits and deciding whom to trust.
Defending Your Credit Union Against Fraud Means Fighting Fire With Smarter Fire
Callahan & Associates
The challenge is no longer whether to adopt AI, but how to adopt it responsibly with the right governance, the right partners, and the right balance between technology and human oversight.
Digital Assets Are Coming For Payments. Are Credit Unions Ready?
Andrew Lepczyk
McKinsey projects trillions of dollars in growth across digital assets, with money movement emerging as one of the biggest opportunities.
The Long Game For Fintech At FORUM Credit Union
Marc Rapport
The Indiana cooperative blends internal development with selective partnerships to meet members’ needs today now while positioning for what’s next.
Mission Fed Weighs Fintech Returns Against Real-World Fit
Marc Rapport
The San Diego cooperative leans on its CUSO and the CURQL network to make fintech investments, but member needs still guide which solutions ultimately make it into the credit union’s operations.
AI Boot Camp Is More Than Basic Training At Clearview FCU
Aaron Passman
Hands-on work with artificial intelligence tools is future-proofing staff members, giving them the confidence to adopt new technology and embrace efficiencies.
A Take On Modernizing Credit Union Governance