Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Best Of January 2019

Based on January traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.

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Jim Minge On Leadership

The CEO of Texas Trust Credit Union talks about what he’s learned through the years, how he found his way from auditor to credit union CEO, and why there’s no room for a big ego when it comes to helping members.

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Industry Insights

Member Experience, Fourth Quarter Data, Living Report

Five can't-miss data points this week on CreditUnions.com.
Callahan Collections

What Is Mid-Management’s Role In Strategy Development

For many, thinking about the credit union as a whole is a brand-new experience.
Industry Insights

Rewards, Referrals, And Returns

Five can't-miss data points this week on CreditUnions.com.
Industry Insights

Member Satisfaction Is High. It Could Be Higher.

One study shows opportunity for credit union service in the year ahead.
Industry Insights

Best Of January 2019

Based on January traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Industry Insights

Analytics, Autos, And Attracting Deposits

Five can't-miss data points this week on CreditUnions.com.
Industry Insights

Fighting Fraud And Dissecting Data

Five can't-miss data points this week on CreditUnions.com.
Features

Jim Minge On Leadership

The CEO of Texas Trust Credit Union talks about what he’s learned through the years, how he found his way from auditor to credit union ...
Industry Insights

Great Hires And Tough Decisions

Five can't-miss data points this week on CreditUnions.com.
Features

What’s In A Name: Chief Experience Officer

Stacy Armijo works across her enterprise and the community to promote member service and brand awareness at Amplify Credit Union.

CreditUnions.com Top Picks For 2025

The editorial team at Callahan & Associates weighs in on stories that defined 2025 through actionable strategies, meaningful insights, and perspectives that continue to influence the cooperative movement.

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