Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Anthony Hernandez On Leadership

The president and CEO of the Defense Credit Union Council discusses similarities between the military and credit unions, the benefits of the “OODA loop,” and more.

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Holistic Wellness Finds A Home In Credit Unions

From yoga to YouTube, three credit unions share insight on what’s working, or not, in their shops.
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Building Bonds And Brand By Way Of Culture Kits

Credit Union 1 is cultivating a people-first approach through a quarterly program that highlights different strategic goals and ties employee behavior to organization success.
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Evolving HR Roles For An Evolving Workforce

HR leaders offer insights into their job titles, the impact they have on their credit unions, and how their roles have evolved as employee needs ...
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Anthony Hernandez On Leadership

The president and CEO of the Defense Credit Union Council discusses similarities between the military and credit unions, the benefits of the “OODA loop,” and ...
Features

Physical Branch, Digital Service

Affinity Plus builds member engagement by focusing equally on a modern brick-and-mortar network plus the latest technologies for members and staff alike.
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Empathy Is A Credit Union’s Secret Weapon

A mix of quality people and customizable services help members through economic uncertainty.
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7 Ways To Gain A Wider Reach With A Narrow Field Of Membership

Niche credit unions don’t let eligibility requirements hinder innovation or growth.
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Are Community Charters The Key To Relevancy?

Two credit unions from Nebraska and Michigan have adapted their membership models to serve a broader, more diverse base.
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How To Help Gen Z Combat The ‘Vibecession’

The economy feels pretty bleak to young consumers, with homeownership seeming permanently out of reach. Some credit unions are taking steps to combat that pessimism.
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What’s In A Name: Member Care Specialist

Jay Hall’s role at Fortera Federal Credit Union helps families properly settle accounts after a member has passed away.

How Well Do You Know The Gen Z Economy?

From TikTok tips to Buy Now Pay Later pitfalls, Gen Z is navigating a complex financial landscape shaped by economic uncertainty, digital innovation, and shifting priorities — test your knowledge of this nuanced generation in this interactive quiz.

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Stocking Every Aisle With Financial Opportunity

Publix Employees FCU turns everyday moments into lasting financial impact. Through on-site support and a vibrant wellness program, the credit union is building trust, offering guidance, and forging financial confidence one associate at a time.

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