JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
What Would Mr. Rogers Say?
March 6, 2018
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A half-century after he helped save public broadcasting, what can the TV icon, and my family friend, teach the credit union movement in its own moment of crisis?
How Do Credit Unions Measure Success?
March 5, 2018
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Financial institutions are in the numbers business, but credit unions must also look beyond metrics like growth, share, and loss.
The Difference Is In The Mission
March 1, 2018
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How credit unions define their mission, and the actions they take to deliver on it, creates member value as well as a distinct competitive advantage for the movement.
2017 Credit Union Impact Report
February 28, 2018
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Lending, savings, community support, and more. Credit unions had a busy year.
Credit Unions Matter. But Do Members Care?
February 26, 2018
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If members don’t think their credit union is relevant, sooner or later, it won’t be.
A Question Of Culture
February 20, 2018
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Whether a credit union’s staff and leadership is comfortable going off script to solve member problems is a matter of culture.
If A Tree Falls In A Forest, Can It Be Taxed?
February 12, 2018
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Credit unions don’t want to lose their tax exemption, but does the movement take the time to explain member-ownership? And why it matters?
10 Credit Unions That Topped The Charts In Member Value In 2Q 2017
January 29, 2018
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Callahan spotlights credit unions of all sizes that return the most value to members.
Do You Deserve The Dough?
January 23, 2018
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The CEO of the world’s largest investment house says businesses must prove they’ve got more in mind than short-term plays.
How To Become A Grown-Up In 1 Day Or Less
January 22, 2018
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BECU’s financial reality fairs teach high schoolers about the challenges of adulthood.
How Do Credit Unions Measure Success?
Financial institutions are in the numbers business, but credit unions must also look beyond metrics like growth, share, and loss.
The Difference Is In The Mission
How credit unions define their mission, and the actions they take to deliver on it, creates member value as well as a distinct competitive advantage ...
2017 Credit Union Impact Report
Lending, savings, community support, and more. Credit unions had a busy year.
Credit Unions Matter. But Do Members Care?
If members don’t think their credit union is relevant, sooner or later, it won’t be.
A Question Of Culture
Whether a credit union's staff and leadership is comfortable going off script to solve member problems is a matter of culture.
If A Tree Falls In A Forest, Can It Be Taxed?
Credit unions don't want to lose their tax exemption, but does the movement take the time to explain member-ownership? And why it matters?
10 Credit Unions That Topped The Charts In Member Value In 2Q 2017
Callahan spotlights credit unions of all sizes that return the most value to members.
Do You Deserve The Dough?
The CEO of the world’s largest investment house says businesses must prove they’ve got more in mind than short-term plays.
How To Become A Grown-Up In 1 Day Or Less
BECU’s financial reality fairs teach high schoolers about the challenges of adulthood.
Browse Topics
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.
The Great Wealth Transfer Is Also A Relationship Transfer
Savana Morie
Harvard FCU combines digital estate planning with human financial guidance to support positive, proactive wealth transfer across generations.
The Lending Lag Is Real, And Here’s What Smaller Credit Unions Can Do About It
Callahan & Associates
Discover how small to midsize credit unions can weather the economic headwinds hitting their communities right now.
Fresh Risks For Financial Markets
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
What’s In A Name: AVP Of Member Insights
Aaron Passman
At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.
At Cardinal Credit Union, Small Investments Offer Big Financial Lessons
Aaron Passman
The Ohio-based cooperative has partnered with a fintech to offer fractional investing as part of its financial education curriculum in local schools.
How Compensation Blind Spots Impact CEO Retention And Succession
Callahan & Associates
Seven questions credit union board members should ask to ensure alignment on executive benefit plan goals.
What Makes Good AI Policy? Start With Curiosity And Accountability.
Marc Rapport
As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.
Governance And Guardrails Help Credit Unions Navigate AI
Aaron Passman
How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.
What’s In A Name: Chief AI Officer
Aaron Passman
As Hudson Valley Credit Union’s artificial intelligence chief, Preetha Sekharan holds a rare role in the industry, but it’s one that is likely to become far more common in the future.
What Would Mr. Rogers Say?