Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

4Q 2016 Trendwatch

This must-attend quarterly event for credit union leaders covers performance trends, industry success stories, and areas of opportunity.

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Credit Union Industry Commentary

Credit Union “Sales” Use Secrecy To Undermine The Movement

Some mergers now appear to be little more than bank-like takeovers, without the transparency.
Features

Recent Events Impacting The Regulatory Landscape

While the new administration and Congress could change the CFPB, the bureau’s rules remain in effect and should be the subject of careful compliance.
Credit Union Industry Commentary

GAC Week And A Movement’s Heart For Growth

Talk about action on technology, analytics, touchpoints, and the personal touch highlight the credit union industry’s largest gathering.
Industry Insights

Federation Report Says CDFI Credit Unions Outperform

CDFI Roundtable at GAC focuses on performance, grant opportunities, and meeting the credit union mission.

4Q 2016 Trendwatch

This must-attend quarterly event for credit union leaders covers performance trends, industry success stories, and areas of opportunity.
Industry Insights

The Definitive In And Out List For Credit Unions In 2017

What’s in for 2017? What will they leave behind in 2016?
Credit Union Industry Commentary

How The NCUA Can Speed Up Bailout Returns

Merging the corporate credit union fund with the share insurance fund is an idea worth considering.
Graph Of The Week

2016 Credit Union Impact Report

Lending, savings, community support, and more. Credit unions had a busy year.
Features

How To Earn The Hispanic Credit Union Seal Of Approval (And Why You Want To)

The Juntos Avanzamos certification program assures Latinos that a credit union speaks their language.
My Generation

How To Build Millennial Loyalty

We aren’t known for our tight relationships with financial services providers, but credit unions can set their business apart from the competition.

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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