JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Time For Real Credit Union Disruption: Seek Change From The NCUA!
October 26, 2017
No Comments
Keeping credit unions’ money for itself in the corporate bailout fund merger is the last straw — NCUA’s self-interest trumped its cooperative responsibility.
Now Is The Time To Act! Are You In?
October 26, 2017
No Comments
Are you willing to get involved in saving the NCUA from itself and the credit union movement for future generations?
Leading Without A Leader And Credit Level Advocacy
October 16, 2017
No Comments
Five can’t-miss data points featured this week on CreditUnions.com.
Lobbying And Advocacy At A Northeastern Credit Union
October 16, 2017
No Comments
The government relations and engagement chief at Visions FCU shares how the New York-Pennsylvania-New Jersey credit union makes lobbying a team effort.
Be That Unwavering Commodity
October 6, 2017
No Comments
Reflections on what credit unions can do to build community and commitment — and re-create themselves along the way.
How To Connect The Dots Between Wall Street And Main Street
September 28, 2017
No Comments
Politics, advocacy, and impact rule the day at the Opportunity Finance Network’s 2017 conference.
Put Your Data Where Your Mouth Is
September 22, 2017
No Comments
The much-publicized Google memo got me thinking. Finance is a traditionally male-dominated field. In credit union land, 51.4% of CEOs are female yet collectively manage only 18.5% of the industry’s assets.
A Seat At The Table Or A Place On The Ark?
September 11, 2017
No Comments
A CEO explains why his CUSO postponed its annual conference — aiding in hurricane recovery efforts and living cooperative ideals is just the beginning.
How To Think Outside The Annual Review And Why It Takes A Village To Fight Fraud
September 5, 2017
No Comments
Five can’t-miss data points featured this week on CreditUnions.com.
The 4 Challenges Of Board Governance (Part 2)
September 5, 2017
No Comments
Each credit union needs to develop its own best practices for board governance, but there are some critical common themes.
Now Is The Time To Act! Are You In?
Are you willing to get involved in saving the NCUA from itself and the credit union movement for future generations?
Leading Without A Leader And Credit Level Advocacy
Five can't-miss data points featured this week on CreditUnions.com.
Lobbying And Advocacy At A Northeastern Credit Union
The government relations and engagement chief at Visions FCU shares how the New York-Pennsylvania-New Jersey credit union makes lobbying a team effort.
Be That Unwavering Commodity
Reflections on what credit unions can do to build community and commitment — and re-create themselves along the way.
How To Connect The Dots Between Wall Street And Main Street
Politics, advocacy, and impact rule the day at the Opportunity Finance Network’s 2017 conference.
Put Your Data Where Your Mouth Is
The much-publicized Google memo got me thinking. Finance is a traditionally male-dominated field. In credit union land, 51.4% of CEOs are female yet collectively manage ...
A Seat At The Table Or A Place On The Ark?
A CEO explains why his CUSO postponed its annual conference — aiding in hurricane recovery efforts and living cooperative ideals is just the beginning.
How To Think Outside The Annual Review And Why It Takes A Village To Fight Fraud
Five can't-miss data points featured this week on CreditUnions.com.
The 4 Challenges Of Board Governance (Part 2)
Each credit union needs to develop its own best practices for board governance, but there are some critical common themes.
Browse Topics
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
Time For Real Credit Union Disruption: Seek Change From The NCUA!