JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
CUbroadcast Highlights Need For Credit Union Collaboration
December 18, 2017
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Callahan’s Managing Partner Jon Jeffreys shares why credit unions need to collaborate to compete in today’s disruptive marketplace.
Mission Marketing For The Most Wonderful Time Of The Year
December 18, 2017
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Credit unions offer holiday-based financial tips that focus on year-round financial wellness.
CUbroadcast Highlights Callahan’s Third Quarter Trendwatch
December 7, 2017
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In episode No. 859, Mike Lawson brings on Callahan’s Sam Taft to talk credit union financial performance in the third quarter.
Digital Relationship Building Key To Forming Customer Loyalty
December 4, 2017
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Put into action what you already know about your members, and do it in ways that build value one small step at a time.
A Look Ahead To 2017
December 1, 2017
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With a more favorable environment, credit unions are poised to make an even greater impact in the coming year.
Asking ‘Why’ Is The Beginning Of Sustainable Growth
December 1, 2017
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Perception is a powerful reality in a world of commoditized financial service offerings.
It’s Time For Credit Unions To Challenge Themselves
December 1, 2017
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What solutions could the future hold if the movement’s institutions leveraged their community connections to further the well-being of all involved?
Participations Grow While Secondary Sales Slow
November 13, 2017
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Secondary market sales of burgeoning credit union mortgage share remains dominant, but credit unions are selling more loans to each other, too.
Erin Mendez On Leadership
November 2, 2017
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Erin Mendez, CEO at Patelco Credit Union, describes how changing a culture requires tough decisions, collaborative work, and faith in those around you.
Time For Real Credit Union Disruption: Seek Change From The NCUA!
October 26, 2017
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Keeping credit unions’ money for itself in the corporate bailout fund merger is the last straw — NCUA’s self-interest trumped its cooperative responsibility.
CUbroadcast Highlights Need For Credit Union Collaboration
Callahan's Managing Partner Jon Jeffreys shares why credit unions need to collaborate to compete in today's disruptive marketplace.
Mission Marketing For The Most Wonderful Time Of The Year
Credit unions offer holiday-based financial tips that focus on year-round financial wellness.
CUbroadcast Highlights Callahan’s Third Quarter Trendwatch
In episode No. 859, Mike Lawson brings on Callahan's Sam Taft to talk credit union financial performance in the third quarter.
Digital Relationship Building Key To Forming Customer Loyalty
Put into action what you already know about your members, and do it in ways that build value one small step at a time.
Asking ‘Why’ Is The Beginning Of Sustainable Growth
Perception is a powerful reality in a world of commoditized financial service offerings.
It’s Time For Credit Unions To Challenge Themselves
What solutions could the future hold if the movement's institutions leveraged their community connections to further the well-being of all involved?
Participations Grow While Secondary Sales Slow
Secondary market sales of burgeoning credit union mortgage share remains dominant, but credit unions are selling more loans to each other, too.
Erin Mendez On Leadership
Erin Mendez, CEO at Patelco Credit Union, describes how changing a culture requires tough decisions, collaborative work, and faith in those around you.
Time For Real Credit Union Disruption: Seek Change From The NCUA!
Keeping credit unions’ money for itself in the corporate bailout fund merger is the last straw — NCUA’s self-interest trumped its cooperative responsibility.
Browse Topics
Markets React To Consequential Announcements
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Meet The Finalists For The 2026 Innovation Series: Data And Decision Intelligence
Callahan & Associates
This year’s finalists are reimagining how credit unions use data to boost service levels and improve efficiencies.
A New Product Playbook Is Driving Change At Premier Credit Union
Savana Morie
In order to adopt a more proactive strategy, the Iowa cooperative is using a dedicated product development team to promote visibility and follow-through from idea to launch.
Meet The Finalists For The 2026 Innovation Series: AI-Powered Member Experience
Callahan & Associates
This year’s finalists are reimagining how credit unions can use AI to combine cutting-edge technology with old-school member service.
When Members Don’t Turn To FIs, They Turn To Friends And Family
Andrew Lepczyk
Financial advice comes in many forms. How can credits union make sure they are the No. 1 choice for their members?
Meet The Finalists For The 2026 Innovation Series: Reimagining The Lending Experience
Callahan & Associates
This year’s finalists are uncovering new ways to harness the power of technology to improve and expand lending across the industry.
A Small Match Builds Big Emergency Savings At Lake Trust
Aaron Passman
A program to help staffers improve their savings skills generated more than $200,000 in deposits and helped change participants’ financial habits.
Credit Union Data Predicts Who Will Win Super Bowl 2026
Andrew Lepczyk
As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
140 Million Reasons To Lend
Aaron Passman
Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.
Rethinking Auto Lending And The Choices Facing Credit Union Leaders
Callahan & Associates
Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.
A Look Ahead To 2017