Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

2017 Writer’s Choice Awards

Credit unions share their best practices with CreditUnions.com all year. Here, Callahan’s staff writers share their selections for a handful of lesser-known pieces that are worth revisiting.

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Jeff Disterhoft On Leadership

The CEO for University of Iowa Community Credit Union shares how developing relationships, solving problems, and uncovering opportunities have helped the cooperative thrive.

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Industry Insights

2017 Writer’s Choice Awards

Credit unions share their best practices with CreditUnions.com all year. Here, Callahan’s staff writers share their selections for a handful of lesser-known pieces that are ...
Industry Insights

Ahead In 2018: Interest Rates And Tech Tools Both On the Rise

It may or may not be a bubble, but consumer debt might roil the waters for credit unions and their members. Can machines learn to ...
Features

Jeff Disterhoft On Leadership

The CEO for University of Iowa Community Credit Union shares how developing relationships, solving problems, and uncovering opportunities have helped the cooperative thrive.
Industry Insights

CUbroadcast Highlights Need For Credit Union Collaboration

Callahan's Managing Partner Jon Jeffreys shares why credit unions need to collaborate to compete in today's disruptive marketplace.
Callahan Collections

Mission Marketing For The Most Wonderful Time Of The Year

Credit unions offer holiday-based financial tips that focus on year-round financial wellness.
Industry Insights

CUbroadcast Highlights Callahan’s Third Quarter Trendwatch

In episode No. 859, Mike Lawson brings on Callahan's Sam Taft to talk credit union financial performance in the third quarter.
Features

Digital Relationship Building Key To Forming Customer Loyalty

Put into action what you already know about your members, and do it in ways that build value one small step at a time.
Credit Union Industry Commentary

A Look Ahead To 2017

With a more favorable environment, credit unions are poised to make an even greater impact in the coming year.
Credit Union Industry Commentary

Asking ‘Why’ Is The Beginning Of Sustainable Growth

Perception is a powerful reality in a world of commoditized financial service offerings.
Credit Union Industry Commentary

It’s Time For Credit Unions To Challenge Themselves

What solutions could the future hold if the movement's institutions leveraged their community connections to further the well-being of all involved?
Jim Morrell, Peninsula Community FCU

Jim Morrell On Leadership

The CEO of Peninsula Community Federal Credit Union highlights how active listening and lessons from the basket court shape a culture of inclusive banking that serves members and employees.

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