True North, Employee Dreams, Holiday Help

Five can't-miss data points this week on

This week, offers four ways to find your True North, shows how a single credit union employee can encourage dreams, learns how an organization can provide help for the holidays and beyond, and more.

Here are five can’t-miss data points:


Several years of working with credit unions in conservatorship has honed the enterprise-assessment skills of Jane Dobbs, CEO of Canyon State Credit Union. Through the challenging work, the leader has developed a process that helps financial institutions move toward their True North a strategic statement that describes an ideal condition the credit union is striving to achieve and serves as a compass that guides how the team will get there. One thing Dobbs has learned in her years in the industry is that even credit unions that appear in good shape on the surface can be in trouble if they don’t have a clear vision of what they are or want to be. She’s also identified four True North areas to assess.

Read: New Year’s Resolution: Find Your True North



CommunityAmerica Credit Union is committed to making its workplace a dream come true its nearly 850 employees. So much so that the suburban Kansas City financial cooperative has created a position called dream manager whose job it is to help staffers identify and pursue their life goals. The dream manager helps them feel good, too, by adding an emphasis on physical well-being, says Debra O’Bryan, the 15-month CACU employee who holds down the role. She estimates that 40% of her time is spent conducting dream sessions, and 5% on corporate athlete instruction.

Read: What’s In A Name: Dream Manager


The holidays are a particularly stressful time of year for individuals and families already feeling financial stress. Paul Woodruff serves as vice president of community development for St. Louis Community Credit Union and its financial wellness affiliate, Prosperity Connection. Prosperity Connection jas reached more than 50,000 people through its services. Woodruff’s dual role speaks to SLCCU’s commitment to providing critical financial services in the St. Louis metro area, especially in underbanked and lower income communities.

Read: Help For The Holidays And Beyond


Return on assets (ROA) measures how effectively a credit union uses assets to generate income. Over the past 12 months, credit unions nationwide have increased the industry’s average ROA by 17 basis points, from 0.79% to 0.96%.

Read: Earnings By The Numbers (3Q18)

4.9 Million

Credit unions have attracted more than 4.9 million new members in the past 12 months, and total membership has increased 4.4%. But beyond adding members, U.S. credit unions have deepened member relationships.

Read: Member Relationships By The Numbers (3Q18)

Happy Reading!

December 17, 2018

Keep Reading

View all posts in:
More on:
Scroll to Top
Verified by MonsterInsights