JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Remembering Hubert Hoosman
July 11, 2017
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Jim Blaine remembers the man who made a major mark in his St. Louis community and well beyond.
The Risk In Thinking That Safe Equals Sound
July 3, 2017
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While the NCUA and the industry examines the merger process, maybe it’s time to consider providing a way for credit unions considering going away to save their value and re-deploy it for the common good.
Get The Job Done For Members
July 3, 2017
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The success of both the credit union and the member should increase as their relationship deepens over time.
Credit Unions As A “Cornerstone” Of Freedom
July 3, 2017
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A Keystone State credit union vanishes to merger but not without a fight.
19 Credit Union Leaders. 1 Vision For Member Service.
July 3, 2017
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Jeanne D’Arc Credit Union regularly hits pause on the daily grind to talk big-picture strategy. Learn how those efforts are paying off.
How To Think Like A Strategist? Be Like Ike.
July 1, 2017
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Ongoing planning beats static plans every time. Now’s the time to learn the practice of real strategic thinking.
Why A New Merger Rule Is Vital
June 30, 2017
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A look at one recent merger shows how information shared and withheld can influence the outcome: the disappearance of yet another credit union with a proud, long history.
What Have We Enabled Our Members To Achieve?
June 29, 2017
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Answering that question and focusing on jobs to be done can create a more fruitful credit union-member relationship.
Credit Unions, Resilience, And The American Dream
June 27, 2017
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On display at ACUC: Resilience in the credit union movement, among members, and at the institutions themselves.
Some “Enchanted” Morning At The ACUC
June 26, 2017
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CUNA’s CEO issues a call for relevance while marketing guru Guy Kawasaki extols the “Art of Enchantment.”
The Risk In Thinking That Safe Equals Sound
While the NCUA and the industry examines the merger process, maybe it’s time to consider providing a way for credit unions considering going away to ...
Get The Job Done For Members
The success of both the credit union and the member should increase as their relationship deepens over time.
Credit Unions As A “Cornerstone” Of Freedom
A Keystone State credit union vanishes to merger but not without a fight.
19 Credit Union Leaders. 1 Vision For Member Service.
Jeanne D'Arc Credit Union regularly hits pause on the daily grind to talk big-picture strategy. Learn how those efforts are paying off.
How To Think Like A Strategist? Be Like Ike.
Ongoing planning beats static plans every time. Now’s the time to learn the practice of real strategic thinking.
Why A New Merger Rule Is Vital
A look at one recent merger shows how information shared and withheld can influence the outcome: the disappearance of yet another credit union with a ...
What Have We Enabled Our Members To Achieve?
Answering that question and focusing on jobs to be done can create a more fruitful credit union-member relationship.
Credit Unions, Resilience, And The American Dream
On display at ACUC: Resilience in the credit union movement, among members, and at the institutions themselves.
Some “Enchanted” Morning At The ACUC
CUNA's CEO issues a call for relevance while marketing guru Guy Kawasaki extols the “Art of Enchantment.”
Browse Topics
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
Remembering Hubert Hoosman