Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

In The Year 2025

Future shock, building a credit union blockchain, and a sustainable initiative to create credit union awareness were all topics at America’s Credit Union Conference.

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Mind, Body, And Wallet

Community First is dedicated to promoting wellness in the communities it serves, from financial to physical and everything in between.

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Who Owns Business Analytics?

Analyzing various data sets can unlock valuable insights to the wants, needs, and expectations of an institution’s membership. But who owns business analytics at credit unions across the nation?

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Industry Insights

How Desert Schools Campaigns Against Childhood Hunger On Social Media

The Arizona-based institution set up a hashtag to drive awareness and donations to the cause.
Graph Of The Week

5 Graphs That Show How Technology Offers A Competitive Advantage

Credit unions with strong technology offerings outperform their peers in growth, penetration, and average relationships.
Industry Insights

In The Year 2025

Future shock, building a credit union blockchain, and a sustainable initiative to create credit union awareness were all topics at America’s Credit Union Conference.
Features

Mind, Body, And Wallet

Community First is dedicated to promoting wellness in the communities it serves, from financial to physical and everything in between.
Industry Insights

Collaboration And Credit Union Survival

Small credit union roundtable kicks off ACUC with discussion on business and thought collaboration, and on the loss of intellectual capital.
Industry Insights

Elections, Awareness, And Innovation

Day two at ACUC sees focus on polling, projects, the regulatory burden, and how to compete.
Features

A Strategy To Build Financial Wellness And The Bottom Line

Chicago-area KCT Credit Union deepens relationships and cross-sells member-friendly products and services via regular debt checkups.
Industry Insights

CFPB Payday Lending Rule Requires Speaking Up

New regs would provide a safe harbor under NCUA rule, but some say the effects could re-define small-dollar lending and sharply reduce availability.
Credit Union Industry Commentary

What Does Business Intelligence Mean For Credit Unions?

Credit unions are embracing business intelligence, but their approaches to data and analytics vary as they leverage technology to deliver increased member value.
Industry Insights

Who Owns Business Analytics?

Analyzing various data sets can unlock valuable insights to the wants, needs, and expectations of an institution's membership. But who owns business analytics at credit ...

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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