Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

A New Employee Benefit: Long Term Care Insurance

Why long-term care insurance was added to Wright-Patt’s benefit package. Wright-Patt Credit Union reviewed its employee benefits package during 2000 to increase the perceived value of the package among employees, while strengthening cost controls for the Credit Union. The aim was to offer a benefits package that strengthens Wright-Patt’s ability to recruit and retain quality employees while managi

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Plain Vanilla Hands Down

Whitefish Credit Union will soon have $600 million in assets and 22% of credit union assets in Montana, although it is confined to a small corner of the state. It is plain vanilla, taking deposits and making loans and little else. It relies on word of mouth. Its notable success owes to its above-market dividend rate, good loan rates and a reputation for reliability.

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LIFE AFTER INDIRECT LENDING

Indirect lending was good to Affinity Plus FCU, but it did not allow for the kind of trust-based relationship building with members that the credit union’s mission calls for. So it dropped indirect lending, and discovered that member-centric product innovations, such as an alternative mortgage product, not only made up for the financial loss but resulted in stronger member relationships.

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Appropriate Reaction to the DFCU Decisions: Outrage

The NCUA and the federal district court for Eastern Michigan have both erred in not making DFCU Financial live up to the credit union’s bylaws. Fundamental freedoms are at stake. DFCU members acquired three times more signatures for a special meeting than the bylaws required. But management refused to call a special meeting. NCUA and the court are allowing this democratic ownership right of the me

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Not Playing It Safe

At ABNB FCU we empower employees to do the right thing. Our culture of extraordinary service is a function of our military heritage, hiring the right people, giving employees the right training, and keeping focus on our tradition of helping our members.

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First-Time Home Buyers Benefit from Community First Stimulus Mortgage Package

At Community First Credit Union, one brief phrase captures our commitment to our members: “We’ll find a way.” Our new outreach specifically targeting first-time home buyers reflects this mind set. The housing market in Wisconsin has not escaped the national home purchase slump, with homeowners unable to sell their homes and potential first-time home-buyers unable to get into the market.

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Meeting Challenges in Indiana

Amy Sink, CFO at Teachers CU in Indiana, shares her thoughts on the challenges and opportunities running the largest credit union in her state during these troubling times.

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Features

A New Employee Benefit: Long Term Care Insurance

Why long-term care insurance was added to Wright-Patt’s benefit package. Wright-Patt Credit Union reviewed its employee benefits package during 2000 to increase the perceived value ...
Features

Using the Internet to Enhance Member Services

Pennsylvania State Employees launches Internet-based credit report service.
Features

Plain Vanilla Hands Down

Whitefish Credit Union will soon have $600 million in assets and 22% of credit union assets in Montana, although it is confined to a small ...
Features

LIFE AFTER INDIRECT LENDING

Indirect lending was good to Affinity Plus FCU, but it did not allow for the kind of trust-based relationship building with members that the credit ...
Features

Appropriate Reaction to the DFCU Decisions: Outrage

The NCUA and the federal district court for Eastern Michigan have both erred in not making DFCU Financial live up to the credit union’s bylaws. ...
Features

Transparency: Keeping Integrity When Market Participants Play Outside the Lines

University FCU is the major student loan lender at the University of Texas because of the value of its product, not for its relationship with ...
Features

Our Salaries are Made Public, and With Little Comment

At BECU we file executive compensation on the IRS Form 990, which is available to the public. We believe we it’s the right thing to ...
Features

Not Playing It Safe

At ABNB FCU we empower employees to do the right thing. Our culture of extraordinary service is a function of our military heritage, hiring the ...
Features

First-Time Home Buyers Benefit from Community First Stimulus Mortgage Package

At Community First Credit Union, one brief phrase captures our commitment to our members: "We'll find a way." Our new outreach specifically targeting first-time home ...
Features

Meeting Challenges in Indiana

Amy Sink, CFO at Teachers CU in Indiana, shares her thoughts on the challenges and opportunities running the largest credit union in her state during ...
1Q25 Share Change By Product

5 Takeaways From Trendwatch

With economic uncertainty on the horizon, credit union members are moving money into lower-term deposits and paying down debt, helping to boost margins and lower delinquency across the industry.

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Compliance Without Compromise

Leveraging cutting-edge technology, like AI automation and intelligent document processing, can streamline portfolio protection, minimize disruptions, and ensure accuracy.

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