Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Keith Domingue On Leadership

The chief financial officer of First Community in Texas talks about questioning authority, the regulatory environment, and the future of credit unions.

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Rod Flowers On Leadership

The vice president of human resources at SECU of Maryland shares insights on managing HR through organizational change, branch modernization, and shifts in brand and culture.

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Yellen Eve

The world is nervously awaiting Janet Yellen’s speech tomorrow, but the over-hyped event will not live up to expectations.

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Features

Credit Union Foundations Are A Vehicle To Grow Membership

Legal fine points for credit unions interested in creating a charitable foundation.
Callahan Collections

How Patelco Credit Union Aligned Its Leadership Team Around Strategy, Language, And Framework

The California credit union gained the framework for team collaboration on innovation through the Callahan Leadership Team Development program.
Features

Keith Domingue On Leadership

The chief financial officer of First Community in Texas talks about questioning authority, the regulatory environment, and the future of credit unions.
Industry Insights

Member Service, Non-Interest Income, And SEG Strategies

Five data points from this week on CreditUnions.com.
Credit Union Industry Commentary

Five Corporate Estates Gain $570.1 Million In Second Quarter, But NCUA Secrecy Remains

The latest news should be good for credit unions invested in the failed corporates, but lack of regulator clarity makes it hard to know what's ...
Features

Rod Flowers On Leadership

The vice president of human resources at SECU of Maryland shares insights on managing HR through organizational change, branch modernization, and shifts in brand and ...
Industry Insights

New Cultures, Member Relationships, Leadership Styles

This week, CreditUnions.com profiles a new culture in Arizona, small dollar loans in New Mexico, and data insights nationwide.
Features

Why Nusenda Partners With Local Organizations To Vet Small-Dollar Loans

The New Mexico credit union puts community capital and cooperative principles to work.
Features

How To Create A Culture Of Accountability

Seven core cultural beliefs at Vantage West Credit Union shapes a future of "deliberate success."
Credit Union Industry Commentary

Yellen Eve

The world is nervously awaiting Janet Yellen’s speech tomorrow, but the over-hyped event will not live up to expectations.
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