JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
What Would Musk Measure?
April 16, 2018
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Re-usable booster rockets deliver a powerful lesson about sustainability and strategic thought in the credit union space.
5 Design Elements That Influence Member Behavior
April 11, 2018
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Every detail in the member experience sends a message about how they should act. Thoughtful tweaks on the credit union’s part can lead to smarter choices from members.
How Do Credit Unions Counter Fake News?
April 11, 2018
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Banks are peddling a false narrative about credit unions based on real facts. To counter this, focus on a public narrative about mission.
The American Financial Health Crisis
April 10, 2018
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Three takeaways from the first day of the 2018 LendIt Fintech conference.
How VACU Struck Video Gold With A Guy In Flannel
April 9, 2018
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The “Guy in Flannel” series is the latest in a creative venture into market engagement and financial literacy for Virginia Credit Union.
A New Credit Union For A Membership’s Needs
April 3, 2018
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LGFCU is creating a spinoff credit union to serve growing business services and mobile banking demands within its existing field of membership.
Best Of March 2018
April 3, 2018
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Based on March traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
The Threat And Opportunity In The Gig Economy
April 2, 2018
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It’s time to ask questions and think strategically about how to help this fast-growing segment of the American workforce.
Why First Millennial Matters
April 2, 2018
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A common bond across space and time is still a bond. Credit unions must make the case for millennials and beyond.
CUbroadcast Highlights How I Accidentally Raised Money-Smart Teens
March 30, 2018
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In episode No. 921, Callahan consultant Sharon Simpson sits down with Mike Lawson to talk money management for teens.
5 Design Elements That Influence Member Behavior
Every detail in the member experience sends a message about how they should act. Thoughtful tweaks on the credit union’s part can lead to smarter ...
How Do Credit Unions Counter Fake News?
Banks are peddling a false narrative about credit unions based on real facts. To counter this, focus on a public narrative about mission.
The American Financial Health Crisis
Three takeaways from the first day of the 2018 LendIt Fintech conference.
How VACU Struck Video Gold With A Guy In Flannel
The “Guy in Flannel” series is the latest in a creative venture into market engagement and financial literacy for Virginia Credit Union.
A New Credit Union For A Membership’s Needs
LGFCU is creating a spinoff credit union to serve growing business services and mobile banking demands within its existing field of membership.
Best Of March 2018
Based on March traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
The Threat And Opportunity In The Gig Economy
It’s time to ask questions and think strategically about how to help this fast-growing segment of the American workforce.
Why First Millennial Matters
A common bond across space and time is still a bond. Credit unions must make the case for millennials and beyond.
CUbroadcast Highlights How I Accidentally Raised Money-Smart Teens
In episode No. 921, Callahan consultant Sharon Simpson sits down with Mike Lawson to talk money management for teens.
Browse Topics
Innovation Only Goes So Far Without Internal Alignment
Marc Rapport
Coastal Credit Union evaluates fintech through the lens of member value, strategic growth, and organizational readiness to implement new ideas.
Future Bets For Fintech
Rebecca Wessler
Credit unions are making decisions about where to build, invest, and partner as they balance today’s priorities with tomorrow’s opportunities.
Future Bets From Today’s Credit Unions
Marc Rapport
Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.
Competing For Gen Z, SMBs, And The Future Of Money
Callahan & Associates
Credit unions that enable seamless movement between fiat and digital assets position themselves as a trusted on- and off-ramp.
The Financial Readiness Gap: Credit Unions Evaluate It Every Day. But Who Builds It?
Callahan & Associates
The credit unions that win the next generation will be the ones that showed up early, when young members were forming habits and deciding whom to trust.
Defending Your Credit Union Against Fraud Means Fighting Fire With Smarter Fire
Callahan & Associates
The challenge is no longer whether to adopt AI, but how to adopt it responsibly with the right governance, the right partners, and the right balance between technology and human oversight.
Digital Assets Are Coming For Payments. Are Credit Unions Ready?
Andrew Lepczyk
McKinsey projects trillions of dollars in growth across digital assets, with money movement emerging as one of the biggest opportunities.
The Long Game For Fintech At FORUM Credit Union
Marc Rapport
The Indiana cooperative blends internal development with selective partnerships to meet members’ needs today now while positioning for what’s next.
Mission Fed Weighs Fintech Returns Against Real-World Fit
Marc Rapport
The San Diego cooperative leans on its CUSO and the CURQL network to make fintech investments, but member needs still guide which solutions ultimately make it into the credit union’s operations.
AI Boot Camp Is More Than Basic Training At Clearview FCU
Aaron Passman
Hands-on work with artificial intelligence tools is future-proofing staff members, giving them the confidence to adopt new technology and embrace efficiencies.
What Would Musk Measure?