Engagement That Drives Growth In 2026
Join Franklin Madison as they cover how you can identify and serve members with different financial needs at different life stages, and how to align product offerings with those needs in real time.
Join Franklin Madison as they cover how you can identify and serve members with different financial needs at different life stages, and how to align product offerings with those needs in real time.
Recent studies reveal a slight uptick in optimism, but a growing share of Americans expect their finances to worsen during the next year.
Those born before 1980 use digital wallets at a lower rate than younger consumers, but adoption levels are nearly equal across income levels.
With the academic year over, students across the country are moving into internships — some of those young workers will be the future of the industry.
To celebrate Mortgage Week, CreditUnions.com revisits a curated selection of strategic blueprints, marketing inspiration, and operational playbooks that deserve another moment in the spotlight.
How credit unions can leverage mortgage lending to deepen member engagement and drive long-term growth.
How EFCU Financial’s NIL strategy has progressed from mock negotiations to real relationships.
Set It & Forget It offers a low-barrier entrance to high-yield savings, helping members improve their savings habits.
The economy feels pretty bleak to young consumers, with homeownership seeming permanently out of reach. Some credit unions are taking steps to combat that pessimism.
A new YouGov study indicates only one-third of consumers expect to have enough money saved for retirement by age 65, and virtually no one is confident about their plans once they stop working.

Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.

RKL offers insight, expertise, and experience to help fight off growing threats.

Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.

Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.

Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.

Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?

Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?

Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.

Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.

St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.