Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Industry Insights

CUbroadcast Highlights Need For Credit Union Collaboration

Callahan's Managing Partner Jon Jeffreys shares why credit unions need to collaborate to compete in today's disruptive marketplace.
Callahan Collections

Mission Marketing For The Most Wonderful Time Of The Year

Credit unions offer holiday-based financial tips that focus on year-round financial wellness.
Callahan Collections

Christmas Clubs: Financial Wellness Since Before It Was Cool

The venerable holiday savings plan still helps thousands save millions each year at credit unions across the land.
Features

The De-Commodization Of The Core Processing Platform

The necessity for core processing platforms to evolve continues apace with member demands for seamless service.
Industry Insights

CUbroadcast Highlights Callahan’s Third Quarter Trendwatch

In episode No. 859, Mike Lawson brings on Callahan's Sam Taft to talk credit union financial performance in the third quarter.
Features

Digital Relationship Building Key To Forming Customer Loyalty

Put into action what you already know about your members, and do it in ways that build value one small step at a time.
Credit Union Industry Commentary

A Look Ahead To 2017

With a more favorable environment, credit unions are poised to make an even greater impact in the coming year.
Credit Union Industry Commentary

Asking ‘Why’ Is The Beginning Of Sustainable Growth

Perception is a powerful reality in a world of commoditized financial service offerings.
Credit Union Industry Commentary

It’s Time For Credit Unions To Challenge Themselves

What solutions could the future hold if the movement's institutions leveraged their community connections to further the well-being of all involved?
Features

30 Months. 20,000 New Members. $84 Million New Auto Loans.

An Idaho credit union uses credit score analysis to build long-term relationships and the loan portfolio.
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