Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Put Your Data Where Your Mouth Is

The much-publicized Google memo got me thinking. Finance is a traditionally male-dominated field. In credit union land, 51.4% of CEOs are female yet collectively manage only 18.5% of the industry’s assets.

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Credit Union Industry Commentary

Be That Unwavering Commodity

Reflections on what credit unions can do to build community and commitment — and re-create themselves along the way.
Impact/Purpose

How To Connect The Dots Between Wall Street And Main Street

Politics, advocacy, and impact rule the day at the Opportunity Finance Network’s 2017 conference.
Features

eBrief: Education + Service + Value = A Formula for Mortgage Success

An active first time home buyer program is a great way to ensure a healthy purchase mortgage volume throughout the year. And, recent efforts aimed ...
Credit Union Industry Commentary

Put Your Data Where Your Mouth Is

The much-publicized Google memo got me thinking. Finance is a traditionally male-dominated field. In credit union land, 51.4% of CEOs are female yet collectively manage ...
Credit Union Industry Commentary

A Seat At The Table Or A Place On The Ark?

A CEO explains why his CUSO postponed its annual conference — aiding in hurricane recovery efforts and living cooperative ideals is just the beginning.
Finance

How To Think Outside The Annual Review And Why It Takes A Village To Fight Fraud

Five can't-miss data points featured this week on CreditUnions.com.
Boards & Volunteers

The 4 Challenges Of Board Governance (Part 2)

Each credit union needs to develop its own best practices for board governance, but there are some critical common themes.
Boards & Volunteers

The 4 Challenges Of Board Governance (Part 1)

Each credit union needs to develop its own best practices for board governance, but there are some critical common themes.
CFO

Judy Soules On Leadership

The CFO for One Credit Union in Vermont talks early lessons, inspiration, and hopes for the future.
Credit Union Industry Commentary

Caution: Disruption Ahead

It's no longer IF, but WHEN. Autonomous cars are coming. Are credit unions ready to respond?

Future Bets For Fintech

Credit unions are making decisions about where to build, invest, and partner as they balance today’s priorities with tomorrow’s opportunities.

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