JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
A Cooperative Outlook On Governance
August 1, 2017
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How the cooperative principles guide the governance of a non-profit based in Washington state. A Q&A with Anne-Marie La Porte, Director of Governance Services, Group Health Cooperative.
5 Questions To Answer Before Moving On A Merger
July 24, 2017
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Deciding whether, and with whom, to merge can be tricky. Use this list to spark conversations that will lead to a deeper understanding of the benefits, drawbacks, and other implications.
How High-Risk Lending Reaps Rewards
July 24, 2017
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Managing risk and building relationships helps two small credit unions lend to C-D-E-paper borrowers.
It’s All ‘Neighbor’ Good At TruStone Financial
July 17, 2017
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The Twin Cities financial cooperative used social media to entice members to call out good causes and made a lot of positive impressions in the process.
Remembering Hubert Hoosman
July 11, 2017
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Jim Blaine remembers the man who made a major mark in his St. Louis community and well beyond.
The Risk In Thinking That Safe Equals Sound
July 3, 2017
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While the NCUA and the industry examines the merger process, maybe it’s time to consider providing a way for credit unions considering going away to save their value and re-deploy it for the common good.
Get The Job Done For Members
July 3, 2017
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The success of both the credit union and the member should increase as their relationship deepens over time.
Credit Unions As A “Cornerstone” Of Freedom
July 3, 2017
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A Keystone State credit union vanishes to merger but not without a fight.
19 Credit Union Leaders. 1 Vision For Member Service.
July 3, 2017
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Jeanne D’Arc Credit Union regularly hits pause on the daily grind to talk big-picture strategy. Learn how those efforts are paying off.
How To Think Like A Strategist? Be Like Ike.
July 1, 2017
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Ongoing planning beats static plans every time. Now’s the time to learn the practice of real strategic thinking.
A Cooperative Outlook On Governance
How the cooperative principles guide the governance of a non-profit based in Washington state. A Q&A with Anne-Marie La Porte, Director of Governance Services, Group ...
5 Questions To Answer Before Moving On A Merger
Deciding whether, and with whom, to merge can be tricky. Use this list to spark conversations that will lead to a deeper understanding of the ...
How High-Risk Lending Reaps Rewards
Managing risk and building relationships helps two small credit unions lend to C-D-E-paper borrowers.
It’s All ‘Neighbor’ Good At TruStone Financial
The Twin Cities financial cooperative used social media to entice members to call out good causes and made a lot of positive impressions in the ...
The Risk In Thinking That Safe Equals Sound
While the NCUA and the industry examines the merger process, maybe it’s time to consider providing a way for credit unions considering going away to ...
Get The Job Done For Members
The success of both the credit union and the member should increase as their relationship deepens over time.
Credit Unions As A “Cornerstone” Of Freedom
A Keystone State credit union vanishes to merger but not without a fight.
19 Credit Union Leaders. 1 Vision For Member Service.
Jeanne D'Arc Credit Union regularly hits pause on the daily grind to talk big-picture strategy. Learn how those efforts are paying off.
How To Think Like A Strategist? Be Like Ike.
Ongoing planning beats static plans every time. Now’s the time to learn the practice of real strategic thinking.
Browse Topics
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
Remembering Hubert Hoosman