JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
4 Ways To Ensure A Successful Brand After A Credit Union Merger
April 7, 2016
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Concentrate on four key merger elements that take into account all stakeholders.
Rebrand And Make The Credit Union Relevant To The Members And Communities
April 7, 2016
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The need for member connection is vital, so any changes should complement the credit union’s brand and mission.
Rebrand And Rename, But First Find Common Core Values
April 7, 2016
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A rebranding effort has to be driven by values, so find out what similarities make the credit unions stand out in their communities.
6 Insights From NACUSO’s 2014 Next Big Idea Winner
April 5, 2016
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nCino CEO Pierre Naudé, winner of NACUSO’s Next Big Idea competition, talks his system, lending opportunities at credit unions, and cloud-based computing at financial institutions.
Work Hard, Play Hard
April 5, 2016
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10 credit union leaders in revenue per employee.
The Power Of Storytelling
April 5, 2016
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Credit unions need to recognize the power in their members’ stories as a way to communicate the credit union difference.
Swipe Local And Save
April 5, 2016
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A lower rate for in-state credit card purchases helps VSECU boost its product usage and gives members a grassroots outlet for activism.
Build A Successful Strategy On Cooperative Ideals
April 5, 2016
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Cooperative businesses have a foothold in sectors ranging from commercial sales and marketing to social and public services.
Credit Unions Provide VITA(L) Help In These Taxing Times
March 30, 2016
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Cooperatives across the land are continuing the tradition of offering tax preparation services for free this year, and if a member gets a little financial wellness help along the way as April 15 nears, all the better.
How To Turn A Good Member Experience Into A Great One
March 28, 2016
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In the increasingly competitive world of consumer experience, delivering a good member experience isn’t good enough. At Orange County’s Credit Union, the entire organization aligns to ease pain points.
4 Ways To Ensure A Successful Brand After A Credit Union Merger
Concentrate on four key merger elements that take into account all stakeholders.
Rebrand And Make The Credit Union Relevant To The Members And Communities
The need for member connection is vital, so any changes should complement the credit union’s brand and mission.
Rebrand And Rename, But First Find Common Core Values
A rebranding effort has to be driven by values, so find out what similarities make the credit unions stand out in their communities.
6 Insights From NACUSO’s 2014 Next Big Idea Winner
nCino CEO Pierre Naudé, winner of NACUSO’s Next Big Idea competition, talks his system, lending opportunities at credit unions, and cloud-based computing at financial institutions.
The Power Of Storytelling
Credit unions need to recognize the power in their members' stories as a way to communicate the credit union difference.
Swipe Local And Save
A lower rate for in-state credit card purchases helps VSECU boost its product usage and gives members a grassroots outlet for activism.
Build A Successful Strategy On Cooperative Ideals
Cooperative businesses have a foothold in sectors ranging from commercial sales and marketing to social and public services.
Credit Unions Provide VITA(L) Help In These Taxing Times
Cooperatives across the land are continuing the tradition of offering tax preparation services for free this year, and if a member gets a little financial ...
How To Turn A Good Member Experience Into A Great One
In the increasingly competitive world of consumer experience, delivering a good member experience isn’t good enough. At Orange County's Credit Union, the entire organization aligns ...
Browse Topics
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
10 Credit Unions That Top The Charts In Member Value
William Hunt
Callahan & Associates spotlights credit unions that return more value to members.
Engagement Is Not A Perk. It Is A Strategy.
A. Jerome Fowlkes
Langley FCU asked what it would take to be a truly exceptional workplace, and it shares four ways to get there.
The Opportunity For Credit Unions In NCUA’s New Succession Planning Rule
Jennie Boden
Make your succession plan strategic and give it ‘teeth’ to reap the benefits of stronger governance and more effective C-suite leadership.
How A Child Savings Account Program Is Shaping Futures In Harbor Beach
Savana Morie
A public-private partnership in Michigan aims to influence opportunities after high school via a child savings account that provides yearly deposits and every reason to imagine what comes after graduation.