Affordable Housing Isn’t About Business. It’s About People.
NOLA Firemen’s FCU helps members qualify for a mortgage in a state where poverty is high and insurance premiums are keeping many would-be borrowers out
Lending
Our Lending page is the spot for credit union strategies on product development, operations, and pricing.
Top Lending Articles
Midwestern Credit Unions Break New Ground With Auto Loans
Blaze, Consumers, and Interra credit unions pioneer a new path to liquidity under the guidance of Alloya Corporate.
7 Smart Loans For Life’s Big Moments
From funerals to education to gender-affirming care and beyond, credit unions are punching up the personal loan.
7 Ratios Every Employee Should Know About Credit Union Lending
June 13, 2016
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Lending is the engine that powers credit unions, and these seven ratios will help every employee understand why.
4 Benchmarks For All Credit Union Leaders
June 13, 2016
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Lending and asset growth have been capturing industry headlines, but tight margins from sustained low interest rates and slowly rising operating expenses make some other benchmarks worth watching.
Measure Twice, Cut Once
June 13, 2016
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This week, CreditUnions.com focuses on the different metrics credit unions can use to measure and benchmark performance, whether looking to manage risk or guide loan growth.
Credit Unions Are Making Their Mark In Auto Lending
June 6, 2016
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Indirect lending helps the credit union industry build market share amid booming auto sales.
Is There An Auto Bubble In Credit Union Land?
June 6, 2016
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Credit union ledgers show no froth amid larger financial industry reports about a growing subprime auto loan bubble.
Why Vibrant Credit Union Doubled Down On Direct Lending
June 6, 2016
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The Illinois credit union phased out its indirect lending efforts and posted major gains in its auto portfolio.
Auto Lending By The Numbers (4Q 2015)
June 6, 2016
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More than 19 million members hold an auto loan originated by a credit union. What does that mean for the industry’s auto loan portfolio?
How To Map Your Way To Greater Indirect Lending Success
June 6, 2016
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These five areas of focus can help you better deal with dealers and win more business for your credit union.
Turning Lemons Into Lemonade
June 6, 2016
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GAP insurance can help lenders make lemons out of lemonade in a time of low interest rates.
How Credit Unions Are Driving Auto Growth
June 6, 2016
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This week, CreditUnions.com looks at different sources of auto loans, from the indirect channel to leases, and considers the possibility of a subprime auto bubble.
7 Ratios Every Employee Should Know About Credit Union Lending
Lending is the engine that powers credit unions, and these seven ratios will help every employee understand why.
4 Benchmarks For All Credit Union Leaders
Lending and asset growth have been capturing industry headlines, but tight margins from sustained low interest rates and slowly rising operating expenses make some other ...
Measure Twice, Cut Once
This week, CreditUnions.com focuses on the different metrics credit unions can use to measure and benchmark performance, whether looking to manage risk or guide loan ...
Credit Unions Are Making Their Mark In Auto Lending
Indirect lending helps the credit union industry build market share amid booming auto sales.
Is There An Auto Bubble In Credit Union Land?
Credit union ledgers show no froth amid larger financial industry reports about a growing subprime auto loan bubble.
Why Vibrant Credit Union Doubled Down On Direct Lending
The Illinois credit union phased out its indirect lending efforts and posted major gains in its auto portfolio.
Auto Lending By The Numbers (4Q 2015)
More than 19 million members hold an auto loan originated by a credit union. What does that mean for the industry’s auto loan portfolio?
How To Map Your Way To Greater Indirect Lending Success
These five areas of focus can help you better deal with dealers and win more business for your credit union.
Turning Lemons Into Lemonade
GAP insurance can help lenders make lemons out of lemonade in a time of low interest rates.
How Credit Unions Are Driving Auto Growth
This week, CreditUnions.com looks at different sources of auto loans, from the indirect channel to leases, and considers the possibility of a subprime auto bubble.
Browse Topics
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.