Affordable Housing Isn’t About Business. It’s About People.
NOLA Firemen’s FCU helps members qualify for a mortgage in a state where poverty is high and insurance premiums are keeping many would-be borrowers out
Lending
Our Lending page is the spot for credit union strategies on product development, operations, and pricing.
Top Lending Articles
Midwestern Credit Unions Break New Ground With Auto Loans
Blaze, Consumers, and Interra credit unions pioneer a new path to liquidity under the guidance of Alloya Corporate.
7 Smart Loans For Life’s Big Moments
From funerals to education to gender-affirming care and beyond, credit unions are punching up the personal loan.
A Grace Period By Any Other Name
June 11, 2015
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Call it what you will, CFPB’s promise to go easy on mortgage disclosure changes provides some temporary relief.
Help Members Know Before They Owe
June 10, 2015
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Will new mortgage disclosures set to take effect in August help or hinder consumer understanding of debt?
CU Direct’s DRIVE Delivers Positive Take
June 9, 2015
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No credit bubble in sight at CU Direct’s Automotive Lending and Marketing Conference.
How Efficiency Can Drive Sustainable Loan Growth
June 8, 2015
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Assessing your credit union’s loan approval processes can show where automation can boost operational efficiency and member satisfaction.
Small Loans Could Be Big Business
June 3, 2015
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Zillow mortgage research shows that many small borrowers will pay 10% more for every dollar borrowed than a borrower with a $400,000 loan.
Can Cross-Selling Enhance Your Auto Lending Strategy?
June 1, 2015
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Cross-selling is a key component in creating true value in your auto lending strategy and increasing member loyalty.
Loan Originations Triple At Central Macomb Community Credit Union
May 21, 2015
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The Michigan credit union posted 35% annual loan growth in first quarter 2015.
Credit Union Auto Loans Increase By Double-Digits In 40 States
May 21, 2015
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The strong growth in the auto portfolio drives gains in first quarter consumer lending for America’s credit unions.
First Quarter 2015 Investment Review
May 19, 2015
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This quarterly snapshot from TRUST Mutual Funds shows total investments at credit unions increased $14 billion since year-end 2014.
Recent Lawsuits: What Credit Unions Need To Know
May 18, 2015
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These four lawsuits can provide valuable lessons to the industry.
A Grace Period By Any Other Name
Call it what you will, CFPB's promise to go easy on mortgage disclosure changes provides some temporary relief.
CU Direct’s DRIVE Delivers Positive Take
No credit bubble in sight at CU Direct’s Automotive Lending and Marketing Conference.
How Efficiency Can Drive Sustainable Loan Growth
Assessing your credit union’s loan approval processes can show where automation can boost operational efficiency and member satisfaction.
Small Loans Could Be Big Business
Zillow mortgage research shows that many small borrowers will pay 10% more for every dollar borrowed than a borrower with a $400,000 loan.
Can Cross-Selling Enhance Your Auto Lending Strategy?
Cross-selling is a key component in creating true value in your auto lending strategy and increasing member loyalty.
Loan Originations Triple At Central Macomb Community Credit Union
The Michigan credit union posted 35% annual loan growth in first quarter 2015.
Credit Union Auto Loans Increase By Double-Digits In 40 States
The strong growth in the auto portfolio drives gains in first quarter consumer lending for America’s credit unions.
First Quarter 2015 Investment Review
This quarterly snapshot from TRUST Mutual Funds shows total investments at credit unions increased $14 billion since year-end 2014.
Recent Lawsuits: What Credit Unions Need To Know
These four lawsuits can provide valuable lessons to the industry.
Browse Topics
Financial Market Jitters Escalate
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Help Members Know Before They Owe