Lending

Our Lending page is the spot for credit union strategies on product development, operations, and pricing.

Top Lending Articles

Diary of a Recovery

Joe Brancucci, CEO of GTE Federal Credit Union, shares his perspective on positioning the Florida cooperative for the future.

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Bringing Hope Back to the Bay

Economic turbulence had an entire Florida community singing the blues, but the reinvigoration of a cooperative vornerstone is set to change the outlook in 2011.

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Features

Motivating Millennial Homebuyers

Low down payments and social media can help mortgage lenders speak language Gen Y buyers understand.
Industry Insights

There’s No Place Like Home

What are credit unions doing to increase their visibility in the mortgage market?
Graph Of The Week

Credit Unions And The U.S. Housing Market

Homeownership rates, origination volume, market share, and more in this Graphic Of The Week.
Features

Anatomy Of A Community Credit Union

For Wisconsin-based Community First Credit Union, putting community first isn’t just a choice of name, it is a strategic differentiation.
Features

The Engine of the Institution

Products and services drive organic growth and deeper relationships at United FCU.
Features

Diary of a Recovery

Joe Brancucci, CEO of GTE Federal Credit Union, shares his perspective on positioning the Florida cooperative for the future.
Features

After A Tornado, Tuscaloosa Innovates On Mortgages

How an Alabama credit union built a double bottom line one non-traditional mortgage at a time.
Features

Pick Your Own Mortgage Terms

CitizensFirst Credit Union lets members customize the length of their mortgage to increase mortgage volume and reduce interest rate risk.
Features

Opportunities In The Lending Portfolio

Credit unions are on pace to break lending records set in 2012, but they need to recognize the reward and risk inherent in strong growth.
Features

Bringing Hope Back to the Bay

Economic turbulence had an entire Florida community singing the blues, but the reinvigoration of a cooperative vornerstone is set to change the outlook in 2011.
Membership And Annual Member Growth, 06.30.25

2 Hot Takes On Member Growth

Member growth is slowing. What can credit unions do about it? Callahan experts explore how purpose and financial wellbeing might be the key to sustainable member growth.

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