Affordable Housing Isn’t About Business. It’s About People.
NOLA Firemen’s FCU helps members qualify for a mortgage in a state where poverty is high and insurance premiums are keeping many would-be borrowers out
Lending
Our Lending page is the spot for credit union strategies on product development, operations, and pricing.
Top Lending Articles
Midwestern Credit Unions Break New Ground With Auto Loans
Blaze, Consumers, and Interra credit unions pioneer a new path to liquidity under the guidance of Alloya Corporate.
7 Smart Loans For Life’s Big Moments
From funerals to education to gender-affirming care and beyond, credit unions are punching up the personal loan.
What’ll They Think Of Next?
July 15, 2015
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Apple Watch is just the beginning for mobile-oriented, blue-sky thinkers in the credit union space.
Indirect Lending And Onboarding At Grow Financial
July 13, 2015
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The bi-state credit union moves 40% of indirect members into at least one other financial product.
4 Technologies To Meet Marketing Needs
July 1, 2015
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From in-house video production to cloud-based target marketing, these four credit unions are using leading-edge tools to differentiate and compete.
On Lawmakers And Credit Unions
June 25, 2015
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When it comes to influencing regulators, whether credit union bills make it into law is often not as important as the attention they attract. Here’s an update on why.
How To Make Mortgages A Positive Experience
June 24, 2015
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Credit unions are alleviating pain points throughout the home-buying process.
4 Ways The Sand States Have Dusted Themselves Off
June 22, 2015
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Hard hit during the recession, the Sand States kickoff 2015 with a return to growth.
A Grace Period By Any Other Name
June 11, 2015
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Call it what you will, CFPB’s promise to go easy on mortgage disclosure changes provides some temporary relief.
Help Members Know Before They Owe
June 10, 2015
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Will new mortgage disclosures set to take effect in August help or hinder consumer understanding of debt?
CU Direct’s DRIVE Delivers Positive Take
June 9, 2015
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No credit bubble in sight at CU Direct’s Automotive Lending and Marketing Conference.
How Efficiency Can Drive Sustainable Loan Growth
June 8, 2015
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Assessing your credit union’s loan approval processes can show where automation can boost operational efficiency and member satisfaction.
What’ll They Think Of Next?
Apple Watch is just the beginning for mobile-oriented, blue-sky thinkers in the credit union space.
Indirect Lending And Onboarding At Grow Financial
The bi-state credit union moves 40% of indirect members into at least one other financial product.
4 Technologies To Meet Marketing Needs
From in-house video production to cloud-based target marketing, these four credit unions are using leading-edge tools to differentiate and compete.
On Lawmakers And Credit Unions
When it comes to influencing regulators, whether credit union bills make it into law is often not as important as the attention they attract. Here's ...
How To Make Mortgages A Positive Experience
Credit unions are alleviating pain points throughout the home-buying process.
4 Ways The Sand States Have Dusted Themselves Off
Hard hit during the recession, the Sand States kickoff 2015 with a return to growth.
A Grace Period By Any Other Name
Call it what you will, CFPB's promise to go easy on mortgage disclosure changes provides some temporary relief.
CU Direct’s DRIVE Delivers Positive Take
No credit bubble in sight at CU Direct’s Automotive Lending and Marketing Conference.
How Efficiency Can Drive Sustainable Loan Growth
Assessing your credit union’s loan approval processes can show where automation can boost operational efficiency and member satisfaction.
Browse Topics
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
Help Members Know Before They Owe