Affordable Housing Isn’t About Business. It’s About People.
NOLA Firemen’s FCU helps members qualify for a mortgage in a state where poverty is high and insurance premiums are keeping many would-be borrowers out
Lending
Our Lending page is the spot for credit union strategies on product development, operations, and pricing.
Top Lending Articles
Midwestern Credit Unions Break New Ground With Auto Loans
Blaze, Consumers, and Interra credit unions pioneer a new path to liquidity under the guidance of Alloya Corporate.
7 Smart Loans For Life’s Big Moments
From funerals to education to gender-affirming care and beyond, credit unions are punching up the personal loan.
Using Fannie Mae’s Collateral Underwriter Helps Manage Risk
April 6, 2015
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Appraisal risk application supports proactive management of appraisal quality and improves customer relationship tools.
Hitting A Home Run With Home Mortgages
April 6, 2015
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Strong partnerships can push credit union lending business around the base paths.
Motivating Millennial Homebuyers
April 6, 2015
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Low down payments and social media can help mortgage lenders speak language Gen Y buyers understand.
There’s No Place Like Home
April 6, 2015
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What are credit unions doing to increase their visibility in the mortgage market?
Credit Unions And The U.S. Housing Market
April 6, 2015
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Homeownership rates, origination volume, market share, and more in this Graphic Of The Week.
Anatomy Of A Community Credit Union
April 3, 2015
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For Wisconsin-based Community First Credit Union, putting community first isn’t just a choice of name, it is a strategic differentiation.
The Engine of the Institution
April 3, 2015
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Products and services drive organic growth and deeper relationships at United FCU.
Diary of a Recovery
April 3, 2015
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Joe Brancucci, CEO of GTE Federal Credit Union, shares his perspective on positioning the Florida cooperative for the future.
After A Tornado, Tuscaloosa Innovates On Mortgages
April 3, 2015
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How an Alabama credit union built a double bottom line one non-traditional mortgage at a time.
Pick Your Own Mortgage Terms
April 2, 2015
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CitizensFirst Credit Union lets members customize the length of their mortgage to increase mortgage volume and reduce interest rate risk.
Using Fannie Mae’s Collateral Underwriter Helps Manage Risk
Appraisal risk application supports proactive management of appraisal quality and improves customer relationship tools.
Hitting A Home Run With Home Mortgages
Strong partnerships can push credit union lending business around the base paths.
Motivating Millennial Homebuyers
Low down payments and social media can help mortgage lenders speak language Gen Y buyers understand.
There’s No Place Like Home
What are credit unions doing to increase their visibility in the mortgage market?
Credit Unions And The U.S. Housing Market
Homeownership rates, origination volume, market share, and more in this Graphic Of The Week.
Anatomy Of A Community Credit Union
For Wisconsin-based Community First Credit Union, putting community first isn’t just a choice of name, it is a strategic differentiation.
The Engine of the Institution
Products and services drive organic growth and deeper relationships at United FCU.
Diary of a Recovery
Joe Brancucci, CEO of GTE Federal Credit Union, shares his perspective on positioning the Florida cooperative for the future.
After A Tornado, Tuscaloosa Innovates On Mortgages
How an Alabama credit union built a double bottom line one non-traditional mortgage at a time.
Pick Your Own Mortgage Terms
CitizensFirst Credit Union lets members customize the length of their mortgage to increase mortgage volume and reduce interest rate risk.
Browse Topics
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?