Affordable Housing Isn’t About Business. It’s About People.
NOLA Firemen’s FCU helps members qualify for a mortgage in a state where poverty is high and insurance premiums are keeping many would-be borrowers out
Lending
Our Lending page is the spot for credit union strategies on product development, operations, and pricing.
Top Lending Articles
Midwestern Credit Unions Break New Ground With Auto Loans
Blaze, Consumers, and Interra credit unions pioneer a new path to liquidity under the guidance of Alloya Corporate.
7 Smart Loans For Life’s Big Moments
From funerals to education to gender-affirming care and beyond, credit unions are punching up the personal loan.
Introducing New Efficiencies In The Back-Office Mortgage Process
August 8, 2022
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How outsourcing with Servion Mortgage is gaining new functionalities that will help its partners speed up their mortgage lending while reducing the risk of losing the business.
How Credit Unions Are Coping With Surging Mortgage Rates (Part 2)
August 8, 2022
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With the market shifting and buyers becoming choosier about their lenders, credit unions across the country are shifting how they approach mortgage lending.
How Credit Unions Are Coping With Surging Mortgage Rates (Part 1)
August 1, 2022
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Some underwriting and belt-tightening, staffing and product changes are part of the response as swiftly rising rates roil the housing market.
Filling Your Mortgage Pipeline By Marketing To Millennials
August 1, 2022
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The market Is changing rapidly, and young adults now have more spending power than any other demographic. Here’s how to harness It to help grow your credit union and Increase home ownership among this market segment.
Hedging In An Unpredictable Market: Getting Started With Commercial Lending
August 1, 2022
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Learn how hedging can help both your credit union and your business borrowers mitigate risk and maximize benefits in an unpredictable market. Plus, tips to get started.
Remaining Competitive Through Digital Lending
August 1, 2022
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Credit union lending is expected to continue to grow for at least the remainder of this year, but institutions need a digital-first solution if they hope to compete.
What’s Next for the Housing Market?
August 1, 2022
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The U.S. is experiencing a shortage of homes amid record demand, which is likely to have an impact on mortgage lending moving forward.
Mortgage Slowdown Cuts Origination Fees In Half
August 1, 2022
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Income from mortgage originations and servicing were down from one year ago following slowdowns in sales and refinancing.
How Canopy Credit Union Uses Personal Loans To Improve Members’ Financial Lives
August 1, 2022
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A one-day-only promotion that mixes financial counseling with loan growth opportunities has been a roaring success since it was introduced two years ago.
Are We In A Housing Bubble? 5 Credit Union Leaders Weigh In
July 25, 2022
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Supply still lags demand but price hikes are slowing, and a lot has changed in the past 15 years.
Introducing New Efficiencies In The Back-Office Mortgage Process
How outsourcing with Servion Mortgage is gaining new functionalities that will help its partners speed up their mortgage lending while reducing the risk of losing ...
How Credit Unions Are Coping With Surging Mortgage Rates (Part 2)
With the market shifting and buyers becoming choosier about their lenders, credit unions across the country are shifting how they approach mortgage lending.
How Credit Unions Are Coping With Surging Mortgage Rates (Part 1)
Some underwriting and belt-tightening, staffing and product changes are part of the response as swiftly rising rates roil the housing market.
Filling Your Mortgage Pipeline By Marketing To Millennials
The market Is changing rapidly, and young adults now have more spending power than any other demographic. Here's how to harness It to help grow ...
Hedging In An Unpredictable Market: Getting Started With Commercial Lending
Learn how hedging can help both your credit union and your business borrowers mitigate risk and maximize benefits in an unpredictable market. Plus, tips to ...
Remaining Competitive Through Digital Lending
Credit union lending is expected to continue to grow for at least the remainder of this year, but institutions need a digital-first solution if they ...
What’s Next for the Housing Market?
The U.S. is experiencing a shortage of homes amid record demand, which is likely to have an impact on mortgage lending moving forward.
Mortgage Slowdown Cuts Origination Fees In Half
Income from mortgage originations and servicing were down from one year ago following slowdowns in sales and refinancing.
How Canopy Credit Union Uses Personal Loans To Improve Members’ Financial Lives
A one-day-only promotion that mixes financial counseling with loan growth opportunities has been a roaring success since it was introduced two years ago.
Are We In A Housing Bubble? 5 Credit Union Leaders Weigh In
Supply still lags demand but price hikes are slowing, and a lot has changed in the past 15 years.
Browse Topics
Financial Market Jitters Escalate
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.