Affordable Housing Isn’t About Business. It’s About People.
NOLA Firemen’s FCU helps members qualify for a mortgage in a state where poverty is high and insurance premiums are keeping many would-be borrowers out
Lending
Our Lending page is the spot for credit union strategies on product development, operations, and pricing.
Top Lending Articles
Midwestern Credit Unions Break New Ground With Auto Loans
Blaze, Consumers, and Interra credit unions pioneer a new path to liquidity under the guidance of Alloya Corporate.
7 Smart Loans For Life’s Big Moments
From funerals to education to gender-affirming care and beyond, credit unions are punching up the personal loan.
Learn How ASI FCU Took Its Indirect Lending In Another Direction And Exceeded Expectations
September 18, 2017
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Partnering with an experienced provider of comprehensive lending solutions has helped the Louisiana credit union grow market share and control costs.
Unsecured Vs. Secured: Facing The Challenges Of Unsecured Lending
September 11, 2017
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A focus on growing the credit card portfolio can yield growth among multiple loan touch points.
The Re-emergence Of The First-Time Homebuyer
September 7, 2017
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Remember the 90s? That’s the last time first-time homebuyers purchased homes at the same level as second quarter 2017.
2 Real Millennials. 1 Real Mortgage. (Part 4)
September 6, 2017
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This millennial couple is moving into a mortgage. Follow their first-time homebuyer story.
State In The Spotlight: Hawaii
September 1, 2017
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Hawaiian credit unions are performing well in mortgage, auto loans, and regular savings products; however, financial cooperatives in the Aloha State have an opportunity to increase members relationships further via loans and long-term saving products.
How To Boost The Bottom Line While Really Trying
August 28, 2017
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Interest on loans drive the income train, but other revenue streams are steaming along.
2Q 2017 Trendwatch
August 28, 2017
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This must-attend quarterly event for credit union leaders covers performance trends, industry success stories, and areas of opportunity.
3 Takeaways From Trendwatch 2Q 2017
August 23, 2017
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Member, first mortgage, and share growth. How did credit unions perform in the second quarter?
Mergers Shrink Credit Union Numbers, But The Mortgage Business Keeps Growing
August 21, 2017
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Fewer credit unions are originating mortgages, but credit union mortgage market share is increasing. Learn about the driving forces behind these trends.
How Financial Counseling Dampers Delinquencies
August 21, 2017
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A southern Louisiana credit union combines collections with counseling to improve loan performance as well as members’ lives.
Learn How ASI FCU Took Its Indirect Lending In Another Direction And Exceeded Expectations
Partnering with an experienced provider of comprehensive lending solutions has helped the Louisiana credit union grow market share and control costs.
Unsecured Vs. Secured: Facing The Challenges Of Unsecured Lending
A focus on growing the credit card portfolio can yield growth among multiple loan touch points.
2 Real Millennials. 1 Real Mortgage. (Part 4)
This millennial couple is moving into a mortgage. Follow their first-time homebuyer story.
State In The Spotlight: Hawaii
Hawaiian credit unions are performing well in mortgage, auto loans, and regular savings products; however, financial cooperatives in the Aloha State have an opportunity to ...
How To Boost The Bottom Line While Really Trying
Interest on loans drive the income train, but other revenue streams are steaming along.
2Q 2017 Trendwatch
This must-attend quarterly event for credit union leaders covers performance trends, industry success stories, and areas of opportunity.
3 Takeaways From Trendwatch 2Q 2017
Member, first mortgage, and share growth. How did credit unions perform in the second quarter?
Mergers Shrink Credit Union Numbers, But The Mortgage Business Keeps Growing
Fewer credit unions are originating mortgages, but credit union mortgage market share is increasing. Learn about the driving forces behind these trends.
How Financial Counseling Dampers Delinquencies
A southern Louisiana credit union combines collections with counseling to improve loan performance as well as members’ lives.
Browse Topics
Financial Market Jitters Escalate
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
The Re-emergence Of The First-Time Homebuyer