Louisiana

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3 Ways To Market For HELOC Success

Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
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Credit Union Finance Leaders Saddle Up For 2026

After an anxious 2025, CFOs and observers across the industry are preparing for the year ahead — for better or for worse.
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Hurricane Knocked The Power Out? New Orleans Firemen’s FCU Is Ready.

The next big storm in the Gulf isn’t an “if,” it’s a “when,” but the small Gulf-area credit union has a plan to help the ...
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Affordable Housing Isn’t About Business. It’s About People.

NOLA Firemen’s FCU helps members qualify for a mortgage in a state where poverty is high and insurance premiums are keeping many would-be borrowers out ...
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10 Ways Credit Unions Support Back-To-School Season

As students head back to campus this fall, the nation’s financial cooperatives jump to the head of the class with creative community partnerships, classroom-ready resources, ...
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‘Rocky Road’ Ahead? Credit Union CFOs Tweak The Balance Sheet Just In Case.

With recession fears on the rise, industry leaders are hoping for the best but preparing for the worst.
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Scouting Talent And Building Brand In Louisiana

How EFCU Financial’s NIL strategy has progressed from mock negotiations to real relationships.
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What Do Credit Unions REALLY Want From Their Core Processors?

A survey of industry leaders shows what tipped the scales when selecting their most recent core provider — the answers extend way beyond the price ...
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Pick Your Provider: Why Some Shops Choose Credit Union-Only Core Processors

Industry leaders share their core conversion stories to credit union-only vendors, citing cost, efficiency, and support as key factors for the switch.
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Career Advancement? You’re Gonna Need A Network.

A trio of credit union leaders share how tapping into professional networks fueled both professional growth and personal fulfillment.
Colorful digital promo for Baton Rouge Telco Federal Credit Union's Era's Tour-inspired HELOC campaign. It features bold “zero out-of-pocket costs” messaging and a call-to-action button.

Home Is Where The Heart (And More) Is

Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.

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