How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
Branches in Retail Stores Propel Membership, Asset Growth
April 19, 2016
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BECU grew in assets from $3 billion in 1999 to $5 billion in 2004. One catalyst for this growth: 33 new branches built in retail stores.
RSS Feeds at UW Credit Union are a First
April 19, 2016
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University of Wisconsin Credit Union in Madison with $730 million in assets have begun using RSS news feeds to update members on its monthly website content.
Brand Awareness Boosted Through Public Relations
April 19, 2016
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Credit unions have often been bashful about publicizing their many good works, but that is changing. Find out how credit union executives are increasingly using public relations to increase public awareness of their efforts.
Four Key Success Factors Drive Membership Growth
April 19, 2016
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Focus. Excite. Network. Over deliver. In 2005, these four themes drove two SEG-based credit unions to succeed in a slow growth environment.
Maine Credit Unions Cooperatively Advertise “There’s One for You” in 2005
April 19, 2016
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Learn how Maine credit unions are using cooperative advertising to gain new members and increase services per household of existing members.
Membership Expanded by Reaching out to the Unbanked
April 19, 2016
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Corporate America Family Credit Union ($550m) in Elgin, IL, began two programs to serve the unbanked. Learn how these programs helped attract new members and strengthen its bottom line.
Air Academy FCU: Commitment to Excellence Leads to First Mortgage Success
April 19, 2016
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During a time of credit union mortgage success, Air Academy has increased mortgage production as well as member service.
Give Credit Where Credit Is Due
April 19, 2016
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Hear the story of how Wauna Credit Union motivated a member to improve his credit.
Message To The Masses
April 19, 2016
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Electronic delivery channels have expanded credit unions’ reach, but effectively marketing through those services takes its own strategy.
Helping Members Help Each Other
April 19, 2016
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Arizona is one of the hardest hit regions by the mortgage crisis and subsequent economic downturn. In response, Arizona State Credit Union ($1.34B, Phoenix, AZ) is doing what it can to assist members, individually and collectively.
Branches in Retail Stores Propel Membership, Asset Growth
BECU grew in assets from $3 billion in 1999 to $5 billion in 2004. One catalyst for this growth: 33 new branches built in retail ...
RSS Feeds at UW Credit Union are a First
University of Wisconsin Credit Union in Madison with $730 million in assets have begun using RSS news feeds to update members on its monthly website ...
Brand Awareness Boosted Through Public Relations
Credit unions have often been bashful about publicizing their many good works, but that is changing. Find out how credit union executives are increasingly using ...
Four Key Success Factors Drive Membership Growth
Focus. Excite. Network. Over deliver. In 2005, these four themes drove two SEG-based credit unions to succeed in a slow growth environment.
Maine Credit Unions Cooperatively Advertise “There’s One for You” in 2005
Learn how Maine credit unions are using cooperative advertising to gain new members and increase services per household of existing members.
Membership Expanded by Reaching out to the Unbanked
Corporate America Family Credit Union ($550m) in Elgin, IL, began two programs to serve the unbanked. Learn how these programs helped attract new members and ...
Air Academy FCU: Commitment to Excellence Leads to First Mortgage Success
During a time of credit union mortgage success, Air Academy has increased mortgage production as well as member service.
Give Credit Where Credit Is Due
Hear the story of how Wauna Credit Union motivated a member to improve his credit.
Message To The Masses
Electronic delivery channels have expanded credit unions’ reach, but effectively marketing through those services takes its own strategy.
Helping Members Help Each Other
Arizona is one of the hardest hit regions by the mortgage crisis and subsequent economic downturn. In response, Arizona State Credit Union ($1.34B, Phoenix, AZ) ...
Browse Topics
6 Credit Union Executive Priorities For 2026
Jay Johnson
Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.
The Great Wealth Transfer Is Also A Relationship Transfer
Savana Morie
Harvard FCU combines digital estate planning with human financial guidance to support positive, proactive wealth transfer across generations.
The Lending Lag Is Real, And Here’s What Smaller Credit Unions Can Do About It
Callahan & Associates
Discover how small to midsize credit unions can weather the economic headwinds hitting their communities right now.
Fresh Risks For Financial Markets
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
What’s In A Name: AVP Of Member Insights
Aaron Passman
At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.
At Cardinal Credit Union, Small Investments Offer Big Financial Lessons
Aaron Passman
The Ohio-based cooperative has partnered with a fintech to offer fractional investing as part of its financial education curriculum in local schools.
How Compensation Blind Spots Impact CEO Retention And Succession
Callahan & Associates
Seven questions credit union board members should ask to ensure alignment on executive benefit plan goals.
What Makes Good AI Policy? Start With Curiosity And Accountability.
Marc Rapport
As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.
Governance And Guardrails Help Credit Unions Navigate AI
Aaron Passman
How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.