How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
The Elements Of A New Brand
December 16, 2015
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It took seven years for Eli Lilly Federal Credit Union to fully become Elements Financial Federal Credit Union. But its patience has paid off.
How To Refresh And Rebrand
December 14, 2015
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A rebranding initiative is a significant undertaking for a credit union. This week, CreditUnions.com profiles several credit unions that have made the change work for them.
A Brand That Meets Past With Present
December 14, 2015
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How a CEO change gave St. Cloud Federal Credit Union license to make a meaningful change.
Best Of 2015: Young Adults, Auto Lending, Vendor Management, And Deposit Building
November 30, 2015
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This week, CreditUnions.com runs down some of the most actionable content from 2015. Use these programs and initiatives to provide a creative spark in 2016.
How To Manage Complaints And Overcome Crises
November 30, 2015
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Whether to complaints or internal vulnerabilities, credit unions must respond quickly and transparently to the questions and concerns of their memberships. The credit unions featured this week on CreditUnions.com demonstrate how to do this and more effectively.
7 Facts About Consumer Complaints
November 30, 2015
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Why member experience is important (and how to manage complaints when experience falls short).
How To Recover When The System Fails
November 30, 2015
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Careful planning and transparent communications bolster the beginning and end of disaster planning and business continuity.
How Patelco Credit Union Is Listening To The Voice Of Its Members
November 24, 2015
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The California credit union hopes to beef up its manual process with technology and dedicated staff.
Funding The Future
November 23, 2015
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Credit unions received more than $50 million in grants over the past 12 months. Where did that money come from? And where is it going?
How To Act Like A Credit Union
November 23, 2015
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As credit union leaders, members, and advocates pause and reflect during this season of thanks, CreditUnions.com shares a few examples of credit unions paying it forward and giving back.
The Elements Of A New Brand
It took seven years for Eli Lilly Federal Credit Union to fully become Elements Financial Federal Credit Union. But its patience has paid off.
How To Refresh And Rebrand
A rebranding initiative is a significant undertaking for a credit union. This week, CreditUnions.com profiles several credit unions that have made the change work for ...
A Brand That Meets Past With Present
How a CEO change gave St. Cloud Federal Credit Union license to make a meaningful change.
Best Of 2015: Young Adults, Auto Lending, Vendor Management, And Deposit Building
This week, CreditUnions.com runs down some of the most actionable content from 2015. Use these programs and initiatives to provide a creative spark in 2016.
How To Manage Complaints And Overcome Crises
Whether to complaints or internal vulnerabilities, credit unions must respond quickly and transparently to the questions and concerns of their memberships. The credit unions featured ...
7 Facts About Consumer Complaints
Why member experience is important (and how to manage complaints when experience falls short).
How To Recover When The System Fails
Careful planning and transparent communications bolster the beginning and end of disaster planning and business continuity.
How Patelco Credit Union Is Listening To The Voice Of Its Members
The California credit union hopes to beef up its manual process with technology and dedicated staff.
Funding The Future
Credit unions received more than $50 million in grants over the past 12 months. Where did that money come from? And where is it going?
How To Act Like A Credit Union
As credit union leaders, members, and advocates pause and reflect during this season of thanks, CreditUnions.com shares a few examples of credit unions paying it ...
Browse Topics
Innovation Only Goes So Far Without Internal Alignment
Marc Rapport
Coastal Credit Union evaluates fintech through the lens of member value, strategic growth, and organizational readiness to implement new ideas.
Why Legacy Institutions Must Evolve To Survive
Matt Kershaw
Long-term growth depends on pairing trusted community relationships with intentional investment in technology, leadership, and purpose.
Future Bets For Fintech
Rebecca Wessler
Credit unions are making decisions about where to build, invest, and partner as they balance today’s priorities with tomorrow’s opportunities.
Future Bets From Today’s Credit Unions
Marc Rapport
Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.
Competing For Gen Z, SMBs, And The Future Of Money
Callahan & Associates
Credit unions that enable seamless movement between fiat and digital assets position themselves as a trusted on- and off-ramp.
The Financial Readiness Gap: Credit Unions Evaluate It Every Day. But Who Builds It?
Callahan & Associates
The credit unions that win the next generation will be the ones that showed up early, when young members were forming habits and deciding whom to trust.
Defending Your Credit Union Against Fraud Means Fighting Fire With Smarter Fire
Callahan & Associates
The challenge is no longer whether to adopt AI, but how to adopt it responsibly with the right governance, the right partners, and the right balance between technology and human oversight.
Digital Assets Are Coming For Payments. Are Credit Unions Ready?
Andrew Lepczyk
McKinsey projects trillions of dollars in growth across digital assets, with money movement emerging as one of the biggest opportunities.
The Long Game For Fintech At FORUM Credit Union
Marc Rapport
The Indiana cooperative blends internal development with selective partnerships to meet members’ needs today now while positioning for what’s next.
Mission Fed Weighs Fintech Returns Against Real-World Fit
Marc Rapport
The San Diego cooperative leans on its CUSO and the CURQL network to make fintech investments, but member needs still guide which solutions ultimately make it into the credit union’s operations.