How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
Make Them Hungry
October 8, 2015
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How Denny’s has created a funny, engaging, and authentic Twitter presence.
4 Tips To Tell 5 Million Member Stories
October 5, 2015
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Different campaigns and processes help Navy Federal improve its social media presence.
A Strategy To Build Business Intelligence Across A Credit Union
October 5, 2015
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How Keesler FCU is using a marketing systems manager to springboard into enterprise-level business intelligence.
Sage Social Media Advice From A Maverick Mazuman
October 5, 2015
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Tips from a Kansas City credit union that speaks to its community via multiple channels and creative branding.
Analytics And Marketing In The Era Of Big Data
October 5, 2015
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How the right data analytics can empower credit unions to target members with offers that offer timeliness and real value.
Engage Your Members With A Strong Cardmember Marketing Lifecycle Program
October 5, 2015
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A key to success with a credit card program is a strong cardmember lifecycle marketing strategy.
How To Bank On Social
October 5, 2015
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Surveys show Facebook, Twitter not being used effectively enough to reach consumers where they digitally live.
Social Media Mavens
October 5, 2015
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There might be no “best” way to use social media channels, but this week, CreditUnions.com highlights some of the more successful best practices and interesting tips from credit unions with robust social media presences.
Vermont Credit Unions Lead The Industry In Mortgage Market Share
October 1, 2015
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The Green Mountain State ranks No. 1 in both the purchase and refinance market share.
Credit Unions Increased Mortgage Market Share In 2014
September 30, 2015
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Overall mortgage originations declined last year across the United Sates for all financial institutions, yet credit unions carved out a larger piece of the lending pie.
Make Them Hungry
How Denny’s has created a funny, engaging, and authentic Twitter presence.
4 Tips To Tell 5 Million Member Stories
Different campaigns and processes help Navy Federal improve its social media presence.
A Strategy To Build Business Intelligence Across A Credit Union
How Keesler FCU is using a marketing systems manager to springboard into enterprise-level business intelligence.
Sage Social Media Advice From A Maverick Mazuman
Tips from a Kansas City credit union that speaks to its community via multiple channels and creative branding.
Analytics And Marketing In The Era Of Big Data
How the right data analytics can empower credit unions to target members with offers that offer timeliness and real value.
Engage Your Members With A Strong Cardmember Marketing Lifecycle Program
A key to success with a credit card program is a strong cardmember lifecycle marketing strategy.
How To Bank On Social
Surveys show Facebook, Twitter not being used effectively enough to reach consumers where they digitally live.
Social Media Mavens
There might be no "best" way to use social media channels, but this week, CreditUnions.com highlights some of the more successful best practices and interesting ...
Vermont Credit Unions Lead The Industry In Mortgage Market Share
The Green Mountain State ranks No. 1 in both the purchase and refinance market share.
Credit Unions Increased Mortgage Market Share In 2014
Overall mortgage originations declined last year across the United Sates for all financial institutions, yet credit unions carved out a larger piece of the lending ...
Browse Topics
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.