How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
Referred With A K.I.S.S.
February 8, 2016
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First Financial revamps its tell-a-friend program to Keep It Simple (and Successful).
Keep New Member Referrals All In The Family
February 8, 2016
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Harvest FCU adds members through a family-focused referral program.
How To Encourage New Member Referrals
February 8, 2016
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This week, CreditUnions.com features examples from across the industry of successful credit union new member referral programs.
Early Data Analysis Points To Double-Digit Loan Growth For Credit Unions At Year-End 2015
February 2, 2016
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With more than 85% of the industry reporting in Callahan & Associates’ FirstLook Program, early data trends suggest another quarter of double-digit loan growth.
Wendy Bryant-Beswick On Leadership
January 20, 2016
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Wendy Bryant-Beswick, chief marketing officer at Generations Federal Credit Union, talks about digital transitions, max-value mediums, and why marketers deserve a dedicated seat at the strategy table.
It’s Work Hard, Play Hard. Not Work Hard, Pay Hard.
January 20, 2016
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Listerhill Credit Union makes its home in a place where rock ‘n’ roll and hard work coexist.
Welcome To The Credit Union
January 19, 2016
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Onboarding new members and employees is a critical step in deepening the credit union relationship. But sometimes this is easier said than done.
The New Rules Of Business In A #Trending World
January 18, 2016
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Actions in and out of the office now spread faster and farther than ever before. Here’s how to make sure the court of public opinion rules in your favor.
120 Days To Credit Union Proficiency
January 18, 2016
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An exceptional employee onboarding and training program at Nusenda Credit Union produces an award-winning employer.
Meet Gen Z, The New Millennial
January 14, 2016
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The generation after the millennials promises to effect more change in the workplace than any of its predecessors.
Referred With A K.I.S.S.
First Financial revamps its tell-a-friend program to Keep It Simple (and Successful).
Keep New Member Referrals All In The Family
Harvest FCU adds members through a family-focused referral program.
How To Encourage New Member Referrals
This week, CreditUnions.com features examples from across the industry of successful credit union new member referral programs.
Early Data Analysis Points To Double-Digit Loan Growth For Credit Unions At Year-End 2015
With more than 85% of the industry reporting in Callahan & Associates’ FirstLook Program, early data trends suggest another quarter of double-digit loan growth.
Wendy Bryant-Beswick On Leadership
Wendy Bryant-Beswick, chief marketing officer at Generations Federal Credit Union, talks about digital transitions, max-value mediums, and why marketers deserve a dedicated seat at the ...
It’s Work Hard, Play Hard. Not Work Hard, Pay Hard.
Listerhill Credit Union makes its home in a place where rock ‘n’ roll and hard work coexist.
Welcome To The Credit Union
Onboarding new members and employees is a critical step in deepening the credit union relationship. But sometimes this is easier said than done.
The New Rules Of Business In A #Trending World
Actions in and out of the office now spread faster and farther than ever before. Here’s how to make sure the court of public opinion ...
120 Days To Credit Union Proficiency
An exceptional employee onboarding and training program at Nusenda Credit Union produces an award-winning employer.
Meet Gen Z, The New Millennial
The generation after the millennials promises to effect more change in the workplace than any of its predecessors.
Browse Topics
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
10 Credit Unions That Top The Charts In Member Value
William Hunt
Callahan & Associates spotlights credit unions that return more value to members.
Engagement Is Not A Perk. It Is A Strategy.
A. Jerome Fowlkes
Langley FCU asked what it would take to be a truly exceptional workplace, and it shares four ways to get there.
The Opportunity For Credit Unions In NCUA’s New Succession Planning Rule
Jennie Boden
Make your succession plan strategic and give it ‘teeth’ to reap the benefits of stronger governance and more effective C-suite leadership.
How A Child Savings Account Program Is Shaping Futures In Harbor Beach
Savana Morie
A public-private partnership in Michigan aims to influence opportunities after high school via a child savings account that provides yearly deposits and every reason to imagine what comes after graduation.