Marketing

The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!

Top Marketing Articles

Features

The Overlooked Female Market

Women may earn less than men, but they wield greater power as the family’s key financial decision maker.
Features

How To Help Gen Y Get Smart About Money

Financial literacy classes along with specially tailored products can attract the next generation of members who are critical to any credit union’s long-term survival.
Features

Understanding The Value Of Early Adopters

Members who more readily accept new self-service options are a market segment worth cultivating.
Industry Insights

Members Bank From The Heart. Do You?

A new ad from Simple throws down the gauntlet for thinking about financial services not as commodities but as tools for a better life.
Features

A Strategy To Build A Balanced Branching Diet

Sharonview FCU is embracing an “and” — not an “or” — approach to physical branching and virtual channels.
Industry Insights

The Credit Union Dictionary For The Reformed Banker

Eight differences between bank and credit union vocabulary to prepare former bankers for their first couple of weeks of credit union employment.
Industry Insights

Loan Originations Triple At Central Macomb Community Credit Union

The Michigan credit union posted 35% annual loan growth in first quarter 2015.
Features

Why Marketing And Planning Are A Perfect Pairing

What VyStar Credit Union’s senior vice president of marketing and planning says about her general responsibilities and how she fits in to the overall organization.
Graph Of The Week

4 Ways To Staff Tomorrow’s Credit Union Today

Millennials and new organizational structures are shaping the credit union industry for today and tomorrow.
Features

The Argument Against Selling On Social Media

How three credit unions turned their sales-oriented social media strategies into engagement-driven ones.
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