How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
Make Them Hungry
October 8, 2015
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How Denny’s has created a funny, engaging, and authentic Twitter presence.
4 Tips To Tell 5 Million Member Stories
October 5, 2015
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Different campaigns and processes help Navy Federal improve its social media presence.
A Strategy To Build Business Intelligence Across A Credit Union
October 5, 2015
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How Keesler FCU is using a marketing systems manager to springboard into enterprise-level business intelligence.
Sage Social Media Advice From A Maverick Mazuman
October 5, 2015
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Tips from a Kansas City credit union that speaks to its community via multiple channels and creative branding.
Analytics And Marketing In The Era Of Big Data
October 5, 2015
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How the right data analytics can empower credit unions to target members with offers that offer timeliness and real value.
Engage Your Members With A Strong Cardmember Marketing Lifecycle Program
October 5, 2015
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A key to success with a credit card program is a strong cardmember lifecycle marketing strategy.
How To Bank On Social
October 5, 2015
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Surveys show Facebook, Twitter not being used effectively enough to reach consumers where they digitally live.
Social Media Mavens
October 5, 2015
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There might be no “best” way to use social media channels, but this week, CreditUnions.com highlights some of the more successful best practices and interesting tips from credit unions with robust social media presences.
Vermont Credit Unions Lead The Industry In Mortgage Market Share
October 1, 2015
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The Green Mountain State ranks No. 1 in both the purchase and refinance market share.
Credit Unions Increased Mortgage Market Share In 2014
September 30, 2015
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Overall mortgage originations declined last year across the United Sates for all financial institutions, yet credit unions carved out a larger piece of the lending pie.
Make Them Hungry
How Denny’s has created a funny, engaging, and authentic Twitter presence.
4 Tips To Tell 5 Million Member Stories
Different campaigns and processes help Navy Federal improve its social media presence.
A Strategy To Build Business Intelligence Across A Credit Union
How Keesler FCU is using a marketing systems manager to springboard into enterprise-level business intelligence.
Sage Social Media Advice From A Maverick Mazuman
Tips from a Kansas City credit union that speaks to its community via multiple channels and creative branding.
Analytics And Marketing In The Era Of Big Data
How the right data analytics can empower credit unions to target members with offers that offer timeliness and real value.
Engage Your Members With A Strong Cardmember Marketing Lifecycle Program
A key to success with a credit card program is a strong cardmember lifecycle marketing strategy.
How To Bank On Social
Surveys show Facebook, Twitter not being used effectively enough to reach consumers where they digitally live.
Social Media Mavens
There might be no "best" way to use social media channels, but this week, CreditUnions.com highlights some of the more successful best practices and interesting ...
Vermont Credit Unions Lead The Industry In Mortgage Market Share
The Green Mountain State ranks No. 1 in both the purchase and refinance market share.
Credit Unions Increased Mortgage Market Share In 2014
Overall mortgage originations declined last year across the United Sates for all financial institutions, yet credit unions carved out a larger piece of the lending ...
Browse Topics
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.