How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
Take Command Of Your Online Brand
April 8, 2021
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First Community couples social media with big-name sponsors, giveaways, and special events to engage members and improve the member experience.
How To Live The Pelican State Of Mind
April 8, 2021
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Pelican State Credit Union’s blog is more about life and community than conversion rates and click-throughs.
A Strategy To Measure Marketing Impact
April 8, 2021
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Pen Air’s marketing dashboard serves as a communication tool for upper management and offers speaking points on reasons to join the credit union.
A Strategy To Make Marketing Pack A More Powerful Punch
April 8, 2021
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Randolph-Brooks FCU adopted an agency model for its marketing department more than a decade ago and has lessons to share for credit unions of all sizes.
5 Ways To Take Charge Of Online Reviews
April 8, 2021
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Marketing leaders from three credit unions share strategies for how they nurture positive reviews, respond to negative ones, and retain members.
5 Stars For This Online Review Strategy
April 8, 2021
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Consumers Credit Union’s 5 Star Difference program incents staff to identify positive promoters during member interactions.
4 Tips To Build Social Media Engagement
April 8, 2021
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How one credit union built on a history of quirky videos to engage members via social media and capture more than 100,000 views.
4 Tips To Boost Branch Search Rankings
April 8, 2021
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Make your credit union’s branches stand out in a sea of search results. Follow these four tips to ensure potential members find your branches when searching online for financial services.
The New Front Door
April 8, 2021
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A total online brand presence now trumps corporate websites and slick branch locations when it comes to building credibility.
Swipe, Dip, Tap: Contactless Offers A New Way To Pay
April 5, 2021
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The pandemic has changed the way Americans use cards. That behavior might never be the same.
Take Command Of Your Online Brand
First Community couples social media with big-name sponsors, giveaways, and special events to engage members and improve the member experience.
How To Live The Pelican State Of Mind
Pelican State Credit Union’s blog is more about life and community than conversion rates and click-throughs.
A Strategy To Measure Marketing Impact
Pen Air’s marketing dashboard serves as a communication tool for upper management and offers speaking points on reasons to join the credit union.
A Strategy To Make Marketing Pack A More Powerful Punch
Randolph-Brooks FCU adopted an agency model for its marketing department more than a decade ago and has lessons to share for credit unions of all ...
5 Ways To Take Charge Of Online Reviews
Marketing leaders from three credit unions share strategies for how they nurture positive reviews, respond to negative ones, and retain members.
5 Stars For This Online Review Strategy
Consumers Credit Union’s 5 Star Difference program incents staff to identify positive promoters during member interactions.
4 Tips To Build Social Media Engagement
How one credit union built on a history of quirky videos to engage members via social media and capture more than 100,000 views.
4 Tips To Boost Branch Search Rankings
Make your credit union's branches stand out in a sea of search results. Follow these four tips to ensure potential members find your branches when ...
The New Front Door
A total online brand presence now trumps corporate websites and slick branch locations when it comes to building credibility.
Swipe, Dip, Tap: Contactless Offers A New Way To Pay
The pandemic has changed the way Americans use cards. That behavior might never be the same.
Browse Topics
Meet The Finalists For The 2026 Innovation Series: Data And Decision Intelligence
Callahan & Associates
This year’s finalists are reimagining how credit unions use data to boost service levels and improve efficiencies.
A New Product Playbook Is Driving Change At Premier Credit Union
Savana Morie
In order to adopt a more proactive strategy, the Iowa cooperative is using a dedicated product development team to promote visibility and follow-through from idea to launch.
Meet The Finalists For The 2026 Innovation Series: AI-Powered Member Experience
Callahan & Associates
This year’s finalists are reimagining how credit unions can use AI to combine cutting-edge technology with old-school member service.
When Members Don’t Turn To FIs, They Turn To Friends And Family
Andrew Lepczyk
Financial advice comes in many forms. How can credits union make sure they are the No. 1 choice for their members?
Meet The Finalists For The 2026 Innovation Series: Reimagining The Lending Experience
Callahan & Associates
This year’s finalists are uncovering new ways to harness the power of technology to improve and expand lending across the industry.
A Small Match Builds Big Emergency Savings At Lake Trust
Aaron Passman
A program to help staffers improve their savings skills generated more than $200,000 in deposits and helped change participants’ financial habits.
Credit Union Data Predicts Who Will Win Super Bowl 2026
Andrew Lepczyk
As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
140 Million Reasons To Lend
Aaron Passman
Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.
Rethinking Auto Lending And The Choices Facing Credit Union Leaders
Callahan & Associates
Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.
What Credit Unions Can Do NOW To Launch And Expand Student Lending Programs
Callahan & Associates
Credit unions are uniquely well-positioned to guide members through uncertainty and fill essential funding gaps.