How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
Taking Lessons From A ‘Year Of Giving’
April 8, 2021
No Comments
A new name and standout Super Bowl commercial isn’t the only way Desert Financial is making a splash in 2018.
Social Media Specialists Share Strategies And Principles
April 8, 2021
No Comments
Wright-Patt and Greater Texas lean on a virtual presence to provide real service and build brand value.
#RelationshipGoals For A California Credit Union
April 8, 2021
No Comments
CommonWealth Central strikes a chord with a campaign that builds excitement among staff, members, and community.
How Yelp Can Help Credit Unions Get Noticed
April 8, 2021
No Comments
Member check-ins through the online review site helps Financial Partners move up in search results.
How VACU Struck Video Gold With A Guy In Flannel
April 8, 2021
No Comments
The “Guy in Flannel” series is the latest in a creative venture into market engagement and financial literacy for Virginia Credit Union.
Take Command Of Your Online Brand
April 8, 2021
No Comments
First Community couples social media with big-name sponsors, giveaways, and special events to engage members and improve the member experience.
How To Live The Pelican State Of Mind
April 8, 2021
No Comments
Pelican State Credit Union’s blog is more about life and community than conversion rates and click-throughs.
A Strategy To Measure Marketing Impact
April 8, 2021
No Comments
Pen Air’s marketing dashboard serves as a communication tool for upper management and offers speaking points on reasons to join the credit union.
A Strategy To Make Marketing Pack A More Powerful Punch
April 8, 2021
No Comments
Randolph-Brooks FCU adopted an agency model for its marketing department more than a decade ago and has lessons to share for credit unions of all sizes.
5 Ways To Take Charge Of Online Reviews
April 8, 2021
No Comments
Marketing leaders from three credit unions share strategies for how they nurture positive reviews, respond to negative ones, and retain members.
Taking Lessons From A ‘Year Of Giving’
A new name and standout Super Bowl commercial isn’t the only way Desert Financial is making a splash in 2018.
Social Media Specialists Share Strategies And Principles
Wright-Patt and Greater Texas lean on a virtual presence to provide real service and build brand value.
#RelationshipGoals For A California Credit Union
CommonWealth Central strikes a chord with a campaign that builds excitement among staff, members, and community.
How Yelp Can Help Credit Unions Get Noticed
Member check-ins through the online review site helps Financial Partners move up in search results.
How VACU Struck Video Gold With A Guy In Flannel
The “Guy in Flannel” series is the latest in a creative venture into market engagement and financial literacy for Virginia Credit Union.
Take Command Of Your Online Brand
First Community couples social media with big-name sponsors, giveaways, and special events to engage members and improve the member experience.
How To Live The Pelican State Of Mind
Pelican State Credit Union’s blog is more about life and community than conversion rates and click-throughs.
A Strategy To Measure Marketing Impact
Pen Air’s marketing dashboard serves as a communication tool for upper management and offers speaking points on reasons to join the credit union.
A Strategy To Make Marketing Pack A More Powerful Punch
Randolph-Brooks FCU adopted an agency model for its marketing department more than a decade ago and has lessons to share for credit unions of all ...
5 Ways To Take Charge Of Online Reviews
Marketing leaders from three credit unions share strategies for how they nurture positive reviews, respond to negative ones, and retain members.
Browse Topics
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.