How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
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Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
Conversations Transform Members’ Finances At Teachers Credit Union
May 24, 2021
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Top-Level Takeaways Members’ financial health and wellbeing are tied to mission, vision, and values statements at Teachers Credit Union. A formal training program provides guidance to front-line employees on how to build deeper connections during member interactions. Teachers Credit Union ($4.2B, South Bend, IN) ties the health and wellbeing of its members to its mission,
A Better Life For Members Is A Phone Call Away
May 24, 2021
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Affinity FCU’s outbound calling team seeks out suffering members to help solve their financial problems.
Providing A Seamless Member Experience Through Digital Innovation
May 19, 2021
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Kal Majmundar, SVP and CTO of Patelco Credit Union and Raj Bandaru, EVP, Member & Support Services, Gesa Credit Union, discuss how they approach digital innovation and what they believe is essential for sustainability and accelerated growth.
Have Credit Unions Lost Their Way?
May 17, 2021
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Bill Bynum, CEO of Hope Credit Union, makes the case for focusing on America’s poorest communities every day — not just during a crisis.
Having Grit, Giving Grace, And Celebrating Success In DEI
May 17, 2021
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A reworked strategic plan and employee resource committees have helped Verity Credit Union fast-track efforts to improve diversity, equity, and inclusion.
What’s In A Name: Youth Outreach Manager
May 10, 2021
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Cindy Jones spearheads First Financial’s efforts to improve financial health and literacy among Baltimore-area schools.
A Strategy To Help Credit Scores Soar
May 10, 2021
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Patelco Credit Union’s small-dollar loan doubles down on financial wellness principles by helping members with low or no credit improve their financial station.
What’s In A Name: Chief Of Financial Empowerment, Marketing, And Outreach
April 26, 2021
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Diane Sandoval-Griego coordinates diverse efforts to improve financial wellbeing for a multicultural membership.
20 Ways To Help People And Communities In Need
April 19, 2021
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Credit unions share insights about programs and strategies aimed at helping marginalized members and communities.
Pilot, Test, And Assess: How Marketing Drives Growth At Hudson Valley Credit Union
April 19, 2021
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A marketing road map guides product promotion, development, and execution at the New York cooperative.
Conversations Transform Members’ Finances At Teachers Credit Union
Top-Level Takeaways Members’ financial health and wellbeing are tied to mission, vision, and values statements at Teachers Credit Union. A formal training program provides guidance ...
A Better Life For Members Is A Phone Call Away
Affinity FCU’s outbound calling team seeks out suffering members to help solve their financial problems.
Providing A Seamless Member Experience Through Digital Innovation
Kal Majmundar, SVP and CTO of Patelco Credit Union and Raj Bandaru, EVP, Member & Support Services, Gesa Credit Union, discuss how they approach digital ...
Have Credit Unions Lost Their Way?
Bill Bynum, CEO of Hope Credit Union, makes the case for focusing on America’s poorest communities every day — not just during a crisis.
Having Grit, Giving Grace, And Celebrating Success In DEI
A reworked strategic plan and employee resource committees have helped Verity Credit Union fast-track efforts to improve diversity, equity, and inclusion.
What’s In A Name: Youth Outreach Manager
Cindy Jones spearheads First Financial’s efforts to improve financial health and literacy among Baltimore-area schools.
A Strategy To Help Credit Scores Soar
Patelco Credit Union’s small-dollar loan doubles down on financial wellness principles by helping members with low or no credit improve their financial station.
What’s In A Name: Chief Of Financial Empowerment, Marketing, And Outreach
Diane Sandoval-Griego coordinates diverse efforts to improve financial wellbeing for a multicultural membership.
20 Ways To Help People And Communities In Need
Credit unions share insights about programs and strategies aimed at helping marginalized members and communities.
Pilot, Test, And Assess: How Marketing Drives Growth At Hudson Valley Credit Union
A marketing road map guides product promotion, development, and execution at the New York cooperative.
Browse Topics
Credit Human Redefines ‘Green’ In The Heart Of Texas
Savana Morie
The credit union completed a three acre headquarters campus in 2021 that offers 52% more space while consuming a fraction of the resources. It’s a model of how cooperatives can lead on sustainability without sacrificing performance.
CDFIs By The Numbers
Omar Shalabi
CDFI credit unions might be fewer in number, but their impact reaches millions of members, and their footprint highlights how targeted mission can translate into broad, measurable reach.
Serving The Underserved Without Accepting Preventable Fraud Losses
Callahan & Associates
Preventable fraud losses quietly erode credit union margins. The difference between a 25% and 6% loss rate isn’t risk. It’s execution.
Inside An In-School Model That Links Classrooms With College And Careers
Savana Morie
Holy Rosary Credit Union has embedded itself into a local high school’s career and technical education program, offering scholarships, internships, and courses eligible for college credit.
6 Credit Union Executive Priorities For 2026
Jay Johnson
Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.
The Great Wealth Transfer Is Also A Relationship Transfer
Savana Morie
Harvard FCU combines digital estate planning with human financial guidance to support positive, proactive wealth transfer across generations.
The Lending Lag Is Real, And Here’s What Smaller Credit Unions Can Do About It
Callahan & Associates
Discover how small to midsize credit unions can weather the economic headwinds hitting their communities right now.
Fresh Risks For Financial Markets
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
What’s In A Name: AVP Of Member Insights
Aaron Passman
At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.