How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
What’s In A Name: Vice President Of Loyalty And Employee Development
October 1, 2018
No Comments
Laura Hansen’s role at Rogue Credit Union creates happy members and supports the staff that keep them that way.
State In The Spotlight: Iowa
October 1, 2018
No Comments
As the industry looks for ways to accelerate deposits, it appears Iowa credit unions are ahead of the curve with higher than average share growth.
Why Choosing An FI Is Like Choosing A Restaurant
September 20, 2018
No Comments
Credit unions can take a page from restaurant playbooks when it comes to optimizing their online presence.
How My Local Pizza Place Is Taking Customer Engagement To The Next Level
September 19, 2018
No Comments
It’s 2018. Is a text back and pizza too much to ask?
Simple Ways To Engage Members
September 17, 2018
No Comments
Town & County cuts back on traditional media, scraps fees, improves processes, and deepens its community engagement.
The 3 Key Drivers Of Loyalty
September 17, 2018
No Comments
How loyalty measures ties to member satisfaction and financial results.
Market Share, Burning Man, Caroline Willard
September 3, 2018
No Comments
Five can’t-miss data points this week on CreditUnions.com.
Best Of August 2018
September 3, 2018
No Comments
Based on August traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
What’s In Our Wallet?
August 29, 2018
No Comments
An informal office poll attempts to identify differences in attitudes on paper payments.
How To Build A Successful Member Experience Program
August 28, 2018
No Comments
In the first of our CU Innovation Webinar series, we’ll take take you through the three essential pillars of member experience management and show how your credit union can implement each one to continuously meet and exceed member expectations.
What’s In A Name: Vice President Of Loyalty And Employee Development
Laura Hansen’s role at Rogue Credit Union creates happy members and supports the staff that keep them that way.
State In The Spotlight: Iowa
As the industry looks for ways to accelerate deposits, it appears Iowa credit unions are ahead of the curve with higher than average share growth.
Why Choosing An FI Is Like Choosing A Restaurant
Credit unions can take a page from restaurant playbooks when it comes to optimizing their online presence.
How My Local Pizza Place Is Taking Customer Engagement To The Next Level
It’s 2018. Is a text back and pizza too much to ask?
Simple Ways To Engage Members
Town & County cuts back on traditional media, scraps fees, improves processes, and deepens its community engagement.
The 3 Key Drivers Of Loyalty
How loyalty measures ties to member satisfaction and financial results.
Market Share, Burning Man, Caroline Willard
Five can’t-miss data points this week on CreditUnions.com.
Best Of August 2018
Based on August traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
What’s In Our Wallet?
An informal office poll attempts to identify differences in attitudes on paper payments.
How To Build A Successful Member Experience Program
In the first of our CU Innovation Webinar series, we’ll take take you through the three essential pillars of member experience management and show how ...
Browse Topics
Fintech Grounded In Mission As Much As Market Opportunity
Marc Rapport
Suncoast Credit Union balances near-term needs with longer-term bets, applying discipline to timing, valuation, and fit to decide when to invest and when to walk away.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
Cost Pressures Are Changing Member Behavior
Savana Morie
First quarter data shows how rising costs are pushing consumers toward flexibility and reshaping borrowing and saving habits.
WSECU Invests In Innovation To Solve Pain Points
Marc Rapport
A dedicated CUSO holding company allows WSECU to move beyond building and back fintech partners it helps shape and scale.
When Employees Own Culture, Service Follows
Savana Morie
Advancial FCU links internal service standards, employee feedback, and peer recognition to create a more consistent experience for both staff and members.
How MSUFCU Builds And Backs Fintech Solutions
Marc Rapport
MSUFCU takes a hands-on approach to fintech, piloting solutions through its in-house lab before scaling and backing them through a wholly owned CUSO.
Members Demand Digital, But They Want Branches, Too
Savana Morie
Affinity Plus FCU has a clear member service mantra: digital for daily, human when it’s hard. Its CEO and CFO share what that looks like in practice.
How A Holding Company Helps Service Credit Union Win At Fintech
Marc Rapport
The New Hampshire cooperative shares how its fintech arm, Service Ventures, evaluates investments, balances risk, and defines success.
Future Bets From Today’s Credit Unions
Marc Rapport
Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.