How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
Buy A House. Have A Party.
August 9, 2018
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Homebuying can be scary. Jeanne D’Arc’s housewarming parties help members cut loose and celebrate a new stage of life.
The Credit Union Guide To Generation Z
August 7, 2018
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Different generations require different conversations. This interactive series shows how credit unions can serve all ages.
Help Members Reach Their Dreams Of Homeownership
August 6, 2018
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How BECU uses Fannie Mae HomeReady Mortgage program and financial education to enable members to buy their homes.
The Credit Union Guide To Generation Y
August 3, 2018
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Different generations require different conversations. This interactive series shows how credit unions can serve all ages.
Better Hires: A Glassdoor Strategy In California
August 2, 2018
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Patelco Credit Union shares how it uses Glassdoor reviews and ratings to shore up the organization’s HR efforts.
Best Of July 2018
August 1, 2018
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Based on July traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
10 Strategic Questions, Raising Deposit Rates, And More
July 30, 2018
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Five can’t-miss data points this week on CreditUnions.com.
Happier Hours For Happier Members
July 26, 2018
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New technology at Pioneer FCU offers two ways members can bank on their own time.
How To Build BI, #RelationshipGoals, Credit Union Horticulture
July 23, 2018
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Five can’t-miss data points this week on CreditUnions.com.
How To Build A BI Team That Drives Results
July 23, 2018
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Top-Level Takeaways MSUFCU began its business intelligence unit in 2014, and now has four specialists with their own focus areas. The team is providing targeted lists for outreach efforts such as e-statement adoption and credit card marketing campaigns. Predictive analytics and advanced techniques for identifying potential market opportunities are in development. Acting on member data
Buy A House. Have A Party.
Homebuying can be scary. Jeanne D’Arc’s housewarming parties help members cut loose and celebrate a new stage of life.
The Credit Union Guide To Generation Z
Different generations require different conversations. This interactive series shows how credit unions can serve all ages.
Help Members Reach Their Dreams Of Homeownership
How BECU uses Fannie Mae HomeReady Mortgage program and financial education to enable members to buy their homes.
The Credit Union Guide To Generation Y
Different generations require different conversations. This interactive series shows how credit unions can serve all ages.
Better Hires: A Glassdoor Strategy In California
Patelco Credit Union shares how it uses Glassdoor reviews and ratings to shore up the organization’s HR efforts.
Best Of July 2018
Based on July traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
10 Strategic Questions, Raising Deposit Rates, And More
Five can’t-miss data points this week on CreditUnions.com.
Happier Hours For Happier Members
New technology at Pioneer FCU offers two ways members can bank on their own time.
How To Build BI, #RelationshipGoals, Credit Union Horticulture
Five can’t-miss data points this week on CreditUnions.com.
How To Build A BI Team That Drives Results
Top-Level Takeaways MSUFCU began its business intelligence unit in 2014, and now has four specialists with their own focus areas. The team is providing targeted ...
Browse Topics
Fintech Grounded In Mission As Much As Market Opportunity
Marc Rapport
Suncoast Credit Union balances near-term needs with longer-term bets, applying discipline to timing, valuation, and fit to decide when to invest and when to walk away.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
Cost Pressures Are Changing Member Behavior
Savana Morie
First quarter data shows how rising costs are pushing consumers toward flexibility and reshaping borrowing and saving habits.
WSECU Invests In Innovation To Solve Pain Points
Marc Rapport
A dedicated CUSO holding company allows WSECU to move beyond building and back fintech partners it helps shape and scale.
When Employees Own Culture, Service Follows
Savana Morie
Advancial FCU links internal service standards, employee feedback, and peer recognition to create a more consistent experience for both staff and members.
How MSUFCU Builds And Backs Fintech Solutions
Marc Rapport
MSUFCU takes a hands-on approach to fintech, piloting solutions through its in-house lab before scaling and backing them through a wholly owned CUSO.
Members Demand Digital, But They Want Branches, Too
Savana Morie
Affinity Plus FCU has a clear member service mantra: digital for daily, human when it’s hard. Its CEO and CFO share what that looks like in practice.
How A Holding Company Helps Service Credit Union Win At Fintech
Marc Rapport
The New Hampshire cooperative shares how its fintech arm, Service Ventures, evaluates investments, balances risk, and defines success.
Future Bets From Today’s Credit Unions
Marc Rapport
Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.