How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
Why Military Millennials Have More Financial Sense
October 2, 2017
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I am a veteran, and Navy Federal’s “Millennials and Their Money” highlights something I know to be true.
Bridging The Wealth Divide
October 2, 2017
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Hope and Latino Community credit unions share products expanding homeownership in communities of color.
Reconnect Managers, Employees Amid Disaster
September 29, 2017
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Credit unions should have satellite phones, hard copies of staff phone numbers, and a remote processing center in their emergency tool kit.
eBrief: Education + Service + Value = A Formula for Mortgage Success
September 27, 2017
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An active first time home buyer program is a great way to ensure a healthy purchase mortgage volume throughout the year. And, recent efforts aimed at bringing FTHB into the market along with record low interest rates have attracted more interest than ever.
A Better Way To Do Member Data?
September 25, 2017
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OneAZ Credit Union’s “data lake” provides a single, comprehensive view of member relationships.
The Time Is Right For Student Loan Refinance And Repayment Assistance
September 25, 2017
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The hottest employee benefit of 2017 could be a new opportunity for credit unions.
Employee Onboarding, Member Engagement, And Lower Fees
September 18, 2017
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Five can’t-miss data points featured this week on CreditUnions.com.
4 Ways To Increase Member Engagement
September 18, 2017
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MSUFCU looks inward to identify sticky products and save members millions.
Why I Have Steered Clear Of Credit Cards, Until Now
September 17, 2017
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This millennial wants plastic with the right mix of rewards, security, and budgeting tools.
Our Problem With Credit Cards? They’re Not Debit Cards.
September 11, 2017
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Callahan’s millennials weigh in on Debitize, a service that promises to make a credit card act like a debit card.
Why Military Millennials Have More Financial Sense
I am a veteran, and Navy Federal’s “Millennials and Their Money” highlights something I know to be true.
Bridging The Wealth Divide
Hope and Latino Community credit unions share products expanding homeownership in communities of color.
Reconnect Managers, Employees Amid Disaster
Credit unions should have satellite phones, hard copies of staff phone numbers, and a remote processing center in their emergency tool kit.
eBrief: Education + Service + Value = A Formula for Mortgage Success
An active first time home buyer program is a great way to ensure a healthy purchase mortgage volume throughout the year. And, recent efforts aimed ...
A Better Way To Do Member Data?
OneAZ Credit Union’s “data lake” provides a single, comprehensive view of member relationships.
The Time Is Right For Student Loan Refinance And Repayment Assistance
The hottest employee benefit of 2017 could be a new opportunity for credit unions.
Employee Onboarding, Member Engagement, And Lower Fees
Five can't-miss data points featured this week on CreditUnions.com.
4 Ways To Increase Member Engagement
MSUFCU looks inward to identify sticky products and save members millions.
Why I Have Steered Clear Of Credit Cards, Until Now
This millennial wants plastic with the right mix of rewards, security, and budgeting tools.
Our Problem With Credit Cards? They’re Not Debit Cards.
Callahan’s millennials weigh in on Debitize, a service that promises to make a credit card act like a debit card.
Browse Topics
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.